My Juicy Couture Rant
If you know me or read my personal blog, (Alive in Wonderland), you know, I have this thing against all things “Juicy Couture.” Pretty futile given I live in Orange County where you see it splashed across every other hinie at South Coast Plaza, but I can be stubborn when I want to be.
Here’s my beef…$145 for a little girl’s purse at Nordstrom?
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I was thrilled to my toes when I saw they had about eight of them marked down to (a steal at) $95 — guess it wasn’t the three-year-old “must-have” of the season.
Even if I had the wallet of Oprah, I wouldn’t shell out that kind of money for something for a child. You would either have to be a slave to appearances or just not thinking straight to throwing down that many Jacksons on something that will be either replaced by a three-dollar Dora handbag or lost forever in the abyss that is your daughter’s closet floor.
What are we teaching our kids when we spend this kind of money on them, even if it’s feasible?
I remember my mom used to put things on lay away for me — anyone remember lay away? The agony of lay away taught me to appreciate things when I (finally) got them. Our kids (mine included) would be aghast at the thought.
My, I am ranting aren’t I? … you’ve never seen this side of me before …
Not that I don’t think Juicy has cute things–most of it is beautiful. When I spotted their adorable bathing suits at Nordy’s it was all I could do to keep my principles from being tossed aside, if only for long enough to pull out my credit card.
I have even shamed my friend Jill into my little boycott. “I love that,” she said, “but I know how you feel about Juicy.” Aren’t I mean?
What first made me lose my respect for the casual apparel maker is best discribed by Vickie Chang in her column “Trendzilla” in OC Weekly (which I never miss) “Juicy Couture Is Ruining Our Children.” Vickie fumes about Juicy’s despicable line called “TRUSTFUND GENERATION.” It makes me a little afraid for the kids we are turning out here in Orange County.
I also go on in my column about a trendy lost dog I came across at the Spectrum wearing a Juicy Sweater, read “Frenchy’s Great Escape.”
Yes, of course, it’s a free county (yes, county) and if you want to adorn your children (or dogs) with expensive clothes and purses, more power to ‘ya. But, my daughter will be steppin’ out with her eight- dollar Old Navy purse…and she looks darn pretty.
Are Vickie, my poor friend Jill,
Tooth Black Charm Sterling Silver(By Thomas Sabo), and I the only one who is getting this?