REEBOK HISTORY
Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s,
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In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok,
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By 1981,
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In the midst of surging sales in 1985,
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Creating innovative products that generate excitement in the marketplace has been a central corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s,
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In 1992, Reebok began a transition from a company identified principally with fitness and exercise to one equally involved in sports by creating several new footwear and apparel products for football, baseball, soccer, track and field and other sports. That same year,
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In the late 1990s,
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Reebok History
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