The five core values ​​ culture , quality , functi

brand three: reputation, reputation, loyalty

1, the brand is their culture. To beer, for example, a Chinese wine market in my lecture at the forum have said: We do not sell beer, we want for people to create a better life and culture. Mr. Jin Zhiguo, president of Qingdao Beer is also mentioned, do the highest level of beer is easy to play culture. Beer itself is a profound cultural background of the specific product, I visited the Qingdao Beer Museum, Qingdao Beer has been a strong culture of admiration, Tsingtao brand and cultural awareness greatly enhanced. Pearl River and the world's largest beer brewer InBev of Belgium co-construction of the nation's first museum of international beer international beer Bo Zhu Jiang Yiying museum, although I have not been, but surely must be the momentum of the command macro, content-rich, learned that Guangzhou has become Tour one of the major attractions. Kingway Brewery, Venus Beer, Yanjing Beer and other brands to create this piece of industrial tourism brand, factory-style show through the area with its modern technological processes and beer culture. But here I want to say is that these business practices are good, are doing the beer culture, but this is not a beer on the highest level, but also easy to fall into the culture and cultural situation.

2, understand the culture and nature, so the brand culture of excellence. As early as 6 years ago, I received a magazine reporter, wine I stressed that the wine culture of the highest state is an emotion, this emotion is the consumer's love. This emotion is the brand's value proposition, but in this respect the Chinese beer brand has done and is not good enough. Brand's value proposition must meet two key, one consistency, can not come and go, the second is relevance to resonate with consumers. Some domestic well-known beer brand's value proposition extraction well, and consumers association is relatively strong, but the consistency was not doing enough: Tsingtao Brewery's , handed down Big Mac in the end to give consumers and what emotions, really as a kind of passionate, emotional changes faster than the weather, how to love, this man who would dare to love? do the same brand, we look at Haier, a sincere forever never change, consistent demands that shape the very user-friendly from the Haier brand image of these bigwigs, or beer should not be too arrogant, more research into indicators of your level of their customer loyalty and quality of it.

3, advertising has long been dead, public relations was eternal life. launch a new brand advertising, because ads are not credible. advertising is potter praises his hurry to sell the company when telling their own stories today,Sunglasses Online Sale, you can only launch a new brand through public relations. PR you through a third party the mouth, particularly in the media of the mouth, to tell others your story. PR has credibility, advertising is not. You can create a positive perception of public relations, if the subsequent advertising campaign to get the right guidance, these knowledge can be further use when we provide consulting services, we generally recommend any marketing program should start from the public relations, public relations and only in reaching the target before turning advertising. for those who superstition in people, this is a revolutionary change. is not wrong, the public is the vitality of the brand means of communication, because the most effective public relations to brand activation, can most effectively communicate the brand with consumers and the emotional resonance of production and recognition, in order to cultivate customer brand loyalty, but I am not saying do not do business advertising beer , but rather to control the advertising budgets of over-support,Louis Vuitton Handbags On Sale, according to corporate power and different stages of development due to increased public relations costs, although public relations boost the sales of commercial advertising is not as fast, but it is paid off. Mr. Zhang Ruimin A famous saying: not only as a means of public relations and function, but more important is the public relations as an infinite value. PR has become a common sense of cultural awareness, public relations has become a conscious way to work, it affect and change people's thoughts, feelings and behavior. level on the media continue to soft-paper form by the image display Haier, Haier human service there from 1996, Haier invested nearly ten million farmers in succession to send the film to the countryside. Haier Refrigerator film projection teams in each game played before Haier propaganda feature films, the specially designed, beautifully printed Haier attract a large number of future customers - and now children. Haier every public relations activities are all showing their superb level of public relations and communication power.

4, communication must be ground, communication everywhere.

whether advertising or public relations, improve communication efficiency, achieve brand floor is the key, which must communicate with consumers everywhere, we must persevere.

Case: all in the Coca-Cola

there is such a joke: a passenger on the taxi, the driver asked him: a true reflection of the value of Coca Cola to have such a deep Daoxing in a day, a hundred years of Coca-Cola's insistence and efforts! dare to ask what brand of beer do it Chinese?

Although I have left beer industry more than 3 years, but I work in this industry for ten years, my body will always have a deep sense of complex beer above discussion are personal views, no matter the industry or this brand of criticism to which You can not accept it does not matter, but I beg your pardon and understanding, because I like you love this industry, love each brand, because tough love,Luxury Handbags, the pain of the cut will have.

sincerely I wish China a little earlier each brand of beer brands in the world stands the forest! Amen!