False Advertising Implicates Reebok, Pays 25M as Fines | Listed ...

Like us on Facebook According to settlement papers filed in a federal court, “laboratory tests do not show that when compared to walking in a typical walking shoe, walking in EasyTone footwear will improve muscle tone and strength by 28 percent in the gluteus maximus, 11 percent in the hamstrings and 11 percent in the calves.” “Advertisers cannot make claims about their products, particularly duty free cigarettes not objective claims like this, without having some basis for it. That’s the law,” Vladeck emphasized. But Reebok, despite agreeing to the settlement, stands by to its claims. “We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers, and we remain committed to the further development of our EasyTone line of products,” Daniel Sarro, a company spokesman from Reebok, was fendi sale quoted as saying in The New York Times. The shoe unit of Adidas decided to patch up the issue with the FTC to avert a protracted legal battle, Sarro added. In 2009, Reebok introduced the shoes with its “balance ball-inspired technology.” It said that just by wearing the sneakers alone, a customer’s legs would tone and strengthen 11 percent better than regular walking shoes as well as sculpt bottoms better at 28 percent. Follow us on LinkedIn LinkedIn   Related posts:Are you ashamed of your big feet? Poll: Being Muslim in the U.S. is Still Difficult Nike Auctions Off 1,500 Glowing ‘Back to the Future’ Shoes for a Cause Fashion Bloggers to Push Sales of Online Luxury to Emerging Elite Buyers ‘Back to the Future’ Shoes by Nike on eBay