Business Plan Template

Ⅴ. Industry Analysis

A. We will go into that industry

B. Historical Industry

a. Status

b. Customer

B. Competitive Analysis of

C.

a. Overseas

b. local supply of raw materials

D. new entrants

E. threat

a. Overseas

b. alternative local

F.

G. Conclusion

a. access time

b. Success Factors

Ⅵ. products and risk

A. Products

a. R & D history

b. Technical Specifications

c. proved

B. production target

a.

b. economies of scale, the company's mission and sales forecasts

C. operational processes and functions set

D works

a. reason

b. feasibility

E. Location

a. Principles

b. the demand for labor compared

F.

G. R & D

H. logistics management

c. prestashop supply of raw materials prestashop equipment and procurement

d. Transport

e. Other

H.

I. production quality control program

Ⅶ. competitive analysis

A. description of your product, management, price, location, financial planning is what the core competence. Errors and unclear inprestashopmation will be considered dishonest investors and neglect. Do not let you or VC competitive advantage in your confused. Yellow Pages telephone book in the industry, the local library catalog, online databases, understanding of the competitiveness of other companies. For a look at the industry magazine, published in the industry looking for advertisers.

B. We have no direct competitors, but we are producing our products,prestashop, substitutes competitors. Or competes with our products [a, b, c], give your detailed analysis of each competitor, to be very detailed. [Example: Tung is the pencil manufacturer in Northeast, he has 300 million in sales, which is a subsidiary of acam Group, a company-wide sales of 800 million, including the production of pencils, pens and other writing painting use of stationery. Subsidiary of the current development of stagnation,virtuemart template, because State failed to provide working capital to improve equipment, Vice President of the subsidiary by a responsible, his office has been 6 months, and by the previous manager was responsible for 11 months.

C. You and your competitors are using the same distribution channels, business magazine with the same propaganda and promotion.

D. Our products are unique because [x], why do we have a leading competitive advantage [low-cost, rapid access to markets, some brands]

Ⅷ. Marketing prestashop Sales Strategic Analysis

A. Market Analysis

prestashop most of the business plan, this is also prestashop most difficult part of the essential preparation

a. define the target market

we hope to clear in the industry to compete in market segments, refer to the relevant geographical conditions, the [y] before the market in [the wholesale / retail] is close [x ¥]. Future market trends will be the focus of environmental protection products, value, quality, small size and other factors. Market research data reports (for data sources) that the market will be in [on] the [rise, shrink] to [x%]. We hope the business during this period [up / shrink / Hold / arrest]. Impact of business change is the main factor [prices of computer products, based on the development of household consumption, etc.], the largest industry growth will be [x].. Identify your sources of information, and whether it is timely updates.

b.

market segments we define our market segment [for the home / school / company offers stationery manufacturers, food in the field of low-fat cheese producer], this market segment in Over the past few years is the [stable / unstable]. Industry experts [name], predicted in the next few years [x]. Briefly listed the main aspects of the market [a, b, c], you want to win the customer's type [Retailers of electronic products, catalogs buyers, retailers]. In the [x] market segment in the [x] product under [Model], and its retail prices in general [xy] in this range. The market segments in the distribution of product sales through the [retailers, manufacturers, raw material provider]. Our typical customers are currently using our products, substitutes, and what virtuemart templates them want to buy our products [price / performance / quality]. How do we know the main [customer feedback / advertising consulting / trade show]. We feel that customer interest in our products [value / performance / taste]. Despite the existence of our product [the high price / brand protection] is so, we are trying to clear our products in the market [x] positioning to overcome our weaknesses.

B. Marketing

a. Our marketing plan is developed based on the following conditions [x]. We hope that the successful penetration into the [x] market [x] part, because we [the retail / distribution / mail / Internet] as the main sales channels for our products. We expect to get [x%] of the market.

b. [positioning] we will be positioning our product as [low / high quality / inexpensive], these will be my competitors can not match the current too. According to different types of customers such as [Nationality / life's / elderly, etc.] to prestashop different needs of products appropriate adjustments products.

c. [price] price of our [strategic policy] is based on the cost, gross profit, or market. We achieve this price is based on [gross margins, market prices, costs, or perceived value of the product]. Our monthly, quarterly, annually observe our prices to ensure that no potential loss of market value. Customers willing to pay how much of our products? Why?

d. [distribution channels] distribution channels for our products are [wholesale, retail shopping centers or other means]. [Seasonal changes in / geographical location / customer characteristics] which will determine whether we delivered the product in the hands of end users. Competition in the market by these means [wholesale, retail shopping centers or other means], but our advantage is that [x]

e. list of your major customers [top 5], with a sentence or two describing them. Details can be found in Appendix to show how we extend the product to consumers.

f. [advertising, promotions, trade shows], your goal is to introduce in the market, promote, support your product, even though the right advertising, business promotion activities need to spend money. Company has a comprehensive advertising plan and marketing strategies. When the fund reaches bit, will be implemented. We hope that a nationwide advertising business magazine. We are planning our own ads and use it as our raw materials suppliers and partners, one of the overall strategy of advertising. Our plan is to maintain public relations and business between the journalist and editor of Journal of the good relations and provide registration materials to enhance our credibility in the market, and allow customers to understand us.

g. through various channels that we promote our products [site production samples / showcase different aspects of products] or other methods, our goal is to expand our customer base and enhance brand awareness of our products to strengprestashopn our links with the public. Those companies to participate in trade shows, cited several major: the organizers, participating vendors, exhibitors prestashop booth location of the standard, which will help us introduce new products. Or we participated in several exhibitions, we are only interested in our products that buyers of display products. We distribute prestashop the exhibition to introduce the company's target customers are favorable, the location of the exhibition is reasonable, time is reasonable, whether it is one that we must go to the show