Looking at the world shoe industry development path, China's future is only one way: as the capital-intensive from labor-intensive and technology-intensive.
■ "pyramid" model is the top financial investment, from products to brands and then to finance the majority of industrial origin, the dream of private entrepreneurs in Zhejiang.
■ Wenzhou's private entrepreneurs started more from the industry on capital is bearish, but the face of the new international economic situation, we must change our concepts, O'Connell "is the way to drive the market", but also footwear and biological along with two subsidiaries of pharmaceutical in a hurry.
diversified breakthrough build "pyramid" investment mode multi
in the map of O'Connor current industry, real estate, pharmaceutical and Shoes "Troika" to keep pace.
In fact, as early as 7 years ago, O'Connor began working on a strategic adjustment. As to why the final choice is the bio-pharmaceutical and real estate, which is we continue through the test of practice, "test" out of the results.
before in the biopharmaceutical, O'Connell has chosen to do other industries, and finally we found that bio-pharmaceutical and commercial real estate is diverse in terms of investment O'Connell practical way.
famous U.S. small business strategy A · Thomas Arthur Johnson in his book "Strategic management" proposed that the success of diversification can be measured in two ways, first, whether the original new industry industries that matched the competitive advantage; second is whether the new industry to bring more financial profit.
It is clear that the retail footwear industry can provide sufficient cash flow and capital-intensive real estate to provide financial support biopharmaceutical. Also in the past financial crisis
clearance women's knit boots, when the traditional manufacturing industry is facing unprecedented economic winter, the commercial real estate and became a shoe outside the biopharmaceutical new profit growth point.
We are not in the real estate and real estate, but all around the main business of shoes for O'Connell, the main business support sideline, sideline production and feeding the main industry
where to buy uggs, and ultimately the entire business chain in the formation of a healthy cash flow positive .
Through years of exploration, O'Connell has been basically built with the financial investment
lv bags sale, bio-pharmaceuticals, footwear manufacturers three gradient of the "pyramid" model of diversity. Looking back over the "Eleventh Five-Year" This is the most proud thing O'Connell.
It is also along this path of growth, in the face of financial crisis, exchange rate fluctuations, rising manufacturing costs adjusting the world economic structure, growth remained robust O'Connor: In early 2010, ahead of the completion target of O'Connell, sales rose 30%. Market share, profit, single-store profitability are increased significantly. Kang's dragon, fire bird, Marie Claire, and Wan Li Weide sub-brand awareness and sales have steadily improved.
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