Don't let geography put you off - anybody in Northamptonshire with a shoe shop would also find it difficult to resist copying the owners who called their shop Towcester Toes, a great play on words.
The key 'back to school' buying period is also the basis for some owners - Well School and Shooligans among those jumping on this bandwagon.
While many of the names raise a smile, not least with me, there is clearly a very serious side to naming your business. If you look around, all good businesses have good names.
Children's shoe shops lend themselves particularly well to the business pun - such as Lillifoot; Look Who's Walking and Bubble and Chic.
People will remember this behaviour and might even block all future emails from you. Words such as ": time-sensitive, only 3 days left, powerful
Wholesale Air Jordans Shoes - Make Money through your own Home Business selling Air Jordans on Ebay_1146, offer about to expire, exclusive, limited, secret" are known to attract attention but should only be used in appropriate circumstances, ie when they relate to the contents of the email.Create an email marketing campaign subject line that doesn't look like hype. This has to be the hardest one of all as it is subjective. What looks like hype to one person will look like a reasonable proposition to another. A perfectly genuine statement will be suspected hype to an overly cynical person. The first thing to do is to avoid anything that you personally think looks like hype. Ask yourself if it would convince you if it turned up in your mailbox or if you would immediately hit the delete button - if you can't even convince yourself, you will be causing a similar reaction in other people.
The shoe shops would be up there with the best of them - the fish shop called Battersea Cods' Home; the florists Floral and Hardy; the hairdressers Barber Blacksheep; the roadside café Only Fools and Sauces; or the Baguette Me Not sandwich shop.
Favourites include Footsie 100 and Little Toe Peep, while those Adam Ant fans may like to step back in the time to the 1980s and shop at Goody Two Shoes. Others with a musical persuasion may decide that Shoo-be-doo or Shoewaddywaddy is for them.
To engage the recipient's interest in your email marketing campaign you can employ one of the following techniques: (a) state a powerful benefit - "xxxxxxx Satisfies Your Need for xxx" (b) pique curiosity - "xxxxxxxx Has Uncovered the Secrets of Success" (c) write your subject line with a news angle - "xxxxxxxx Launches xxxxxxxx For Those Who Want to xxxxxxxxxxx Fast!" (d) offer Immediate Gratification - "With xxxxxxxxxxx, you can start xxxxxxxxxx before the sun goes down tonight"The subject line of your email must be relevant to the body of the message. If you want to annoy people and ensure they never open another email from your marketing campaign, pick an important sounding subject line - eg "Urgent - Re Your Account" for an email that has nothing to do with any account held by the recipient. People do not like to be misled or tricked and will not forgive you if they think you are trying to fool them. Using an irrelevant title to get someone to open an email is tantamount to lying to them.
Perhaps we should have a competition to find the UK's best shop name? Entries from different sectors could fight it out with rivals to see who would be crowned King of the Pun.
What a relief to come across a barber, and what luck to find one that wasn't known by one of the hackneyed High Street names such as Cut Above The Rest or The Parting Shot. And so a love affair with all things good, bad and ugly in business names began.
I have Edward Scissorhands to thank for my passion. Not the Hollywood movie - but a backstreet Amsterdam barbers by the same name.
The fastest-growing companies
manolo blahnik store, on and off the High Street, are those which differentiate themselves from their rivals - making sure they stand out in their market, however fiercely competitive it may be.
My love of names stemmed from my initial career as a news reporter in Yorkshire. I made mental notes of names that made me giggle; names that lent themselves - or not - to the person's job.
But it is those business names that show inspiration, humour, adventurous thinking and - dare I say it - downright silliness that now feed my passion. And I try to support them whenever I can.
Those who remember Mrs Million working as a bank cashier at Barclays in Headingley, Leeds in the late 1980s may concur. I still cringe when I remember dealing with an elderly care nurse called Mrs Coffin. And I still find it hard containing my amusement today when I see Chief Supt Trotter, head of British Transport Police, or Grand National-winning jockey Tony Dobbin on the news. And what about a couple of weeks ago in the engagements' column - one Dr Bypass.
Having flown from Leeds-Bradford to the Dutch capital - without having had time for that all-important holiday haircut - I stumbled across a barber's which was to be my saviour (yes, it is run by a man called Edward).
Being different - and being seen to be different - is increasingly becoming a fundamental part of building a better business.
Not just on paper, but in practice, too. And that means on the sign above your shop front, or the nameplate on the front door of your business.
Above all else, children's shoe shops figure most prominently as they try to stay one step ahead - quite literally - of the opposition, especially in the face of the growing popularity of footwear sales via the internet..
manolo blahnik store There's No Business Like Shoe
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