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Old 05-01-2011, 07:13 PM   #1
patternh
 
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Default dc shoes hats 3 Ways to Find Motivated Sellers on

To engage the recipient's interest in your email marketing campaign you can employ one of the following techniques: (a) state a powerful benefit - "xxxxxxx Satisfies Your Need for xxx" (b) pique curiosity - "xxxxxxxx Has Uncovered the Secrets of Success" (c) write your subject line with a news angle - "xxxxxxxx Launches xxxxxxxx For Those Who Want to xxxxxxxxxxx Fast!" (d) offer Immediate Gratification - "With xxxxxxxxxxx, you can start xxxxxxxxxx before the sun goes down tonight"The subject line of your email must be relevant to the body of the message. If you want to annoy people and ensure they never open another email from your marketing campaign, pick an important sounding subject line - eg "Urgent - Re Your Account" for an email that has nothing to do with any account held by the recipient. People do not like to be misled or tricked and will not forgive you if they think you are trying to fool them. Using an irrelevant title to get someone to open an email is tantamount to lying to them.
These are called Bandit Signs because city officials don't really like them (even though politicians use them more than anyone) and they are considered littering. There is always the risk of getting fines and nasty calls from the city. I stopped using them partly because of the pain and the amount of work it takes to make it work and partly because the cities don't like it. It is your choice if you want to use these. I just want to share with you that they are cheap and they work.
People will remember this behaviour and might even block all future emails from you. Words such as ": time-sensitive, only 3 days left dc shoes hats, powerful new era hats on sale Fashion Benefits Of High Heel, offer about to expire, exclusive, limited, secret" are known to attract attention but should only be used in appropriate circumstances, ie when they relate to the contents of the email.Create an email marketing campaign subject line that doesn't look like hype. This has to be the hardest one of all as it is subjective. What looks like hype to one person will look like a reasonable proposition to another. A perfectly genuine statement will be suspected hype to an overly cynical person. The first thing to do is to avoid anything that you personally think looks like hype. Ask yourself if it would convince you if it turned up in your mailbox or if you would immediately hit the delete button - if you can't even convince yourself, you will be causing a similar reaction in other people.
When you see a vacant home I would write down the address and go put a flyer on the door that you buy homes. When you get back to your office take all the addresses that you wrote down and try to find the owner so you can contact them directly. I would start with county records. A few other ways to find the owner are through a skip trace service (which can be affordable or can be very expensive) or mailing a letter to the property with a note on the front of the envelope that says "Please do not forward. Forwarding address requested" When the postman sees this they will put one of those yellow stickers on the letter with the previous residents forwarding address and return it to you. You can also talk to a few of the neighbors while you are in the area. You have a good chance at a good deal if the property is vacant and there is no effort to sell it or rent it. This normally means the owner has given up. You should get a lot of short sale leads this way.
When I was first getting into this business over eight years ago I was working my way through college and did not have much money. I barely had money to go out with friends; there is no way I was going to spend much on marketing.
I always tried to have multiple mediums going at one time. The top three for little or no out of pocket expense were; calling for cash, driving for dollars, and bandit signs.
? Overgrown yards or trashed houses
? Lots of newspapers or other signs of a vacant home
? FSBO
? FRBO
? Moving trucks
Bandit Signs
FRBOs are great too. Everything I mentioned above applies here. The only difference is if you knock on the door you may get a tenant instead of the owner. Also with FRBOs you will want to find the direct mailing address of the owner if you choose to send some letters. The way you find the owners address is either use anywho.com and do a reverse lookup with their phone number or look on county records.
The biggest thing to understand here is that you will be calling people looking for motivation or someone willing to talk to you. You ARE NOT trying to buy a house over the phone. Maybe after you become really good at doing this you can try to buy the house over the phone but I strongly believe that this is a mistake, especially when you are just getting started working with homeowners.
Your goal with your call is to find out what you can about their situation and set up an appointment to meet with them. Once you meet with them is when you actually try to buy the house. Don't make any offers or suggestions over the phone.
This is not free because it does take you driving but I still believe it is a good way to find deals with a small budget. Driving for dollars simply means you drive around certain areas looking for deals. You may want to focus on a few neighborhoods so you are not all over the place. Here is what you are looking for:
Calling for Cash
Driving for Dollars
FSBOs can be great. At least you know they want to sell and you know they are not working with an agent. It is great when you see a FSBO open house because you can go talk to them directly and on the spot. When you see a FSBO, write down the address and the phone number. I would then go and knock on the door, if no one is there leave a flyer. When you get back to your office you can either call, (which is what I recommend) or you can start a series of direct letter mailers to the address. Once you have a little more money and a little less time I would send letters. This way if they call you, you are dealing with a much warmer lead and you are not spending too much time talking to people that you will never have a chance to work with.
When you see a moving truck get out of your car and find out what is going on. Is someone moving in or out? If they are moving out ask them who owns the house and try to find out what they are doing with it. If they are moving in find out where they moved from and if they owned that house. If you are on a shoe string budget you are looking at quantity of leads and not quality so talk to everyone you can.
The two people I would call are For Sale By Owners (FSBO) and For Rent By Owner (FRBO). The easiest and fastest way to do this is to use the newspaper. You will also have better results with fewer calls if you age your ads. Meaning, put the newspaper in the garage for three or four weeks and then pull it out and make your calls. The reason this works is if the house is still for sale or for rent after a period of time there is a higher chance the owner is motivated. You will also get a lot of people saying it is already rented or sold which makes it easier to make a lot of calls fast. Please understand that if you use the aging strategy that you may be losing out on potential deals since someone may have worked with you but found another solution while you were waiting to call them.
This one will cost you some money. If you can afford it, I strongly recommend getting professional signs made. I used to buy poster board and make signs. That won't work as well but it does work and you will get calls. The idea here is to get your message to as many people as you can with the lowest cost. You will be looking at anything from $.25 to $3.00 per sign and chances are good hundreds of people will see it. That is a pretty big bang for the buck. You will really want these in the high traffic areas like off ramps from interstates or highways, busy intersections, around elementary schools, and coming out of busy shopping centers. Putting them up with stakes in the ground works the best but putting them on poles as high as you can works too. These signs get taken down and torn up often so you need to be consistent at putting them up or it won't work.
These days you won't find very many leads from the newspaper because internet and online classifieds, like Cragislist, have really taken over. I still think the newspaper is a great place to start because it is easier to find phone numbers fast. You can probably use the same strategy with aging online classifieds but I have never done this. What you may want to consider is hiring someone to go through these for you and put them in a spreadsheet. You can hire this type of employees virtually at odesk.com.
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