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Luo Tao, president of gravity seems the media, television prices may not be the most desirable means, because in his view, the major TV irrational structure of existing customers, leading to increase TV advertising revenue is not up root cause.




Zhang Zhao-yang said the manager, TV ad units most affected by sharp price increases than those large advertisers, but the majority of small and medium enterprises and small and medium advertisers, they are the price spikes after the actual pay, who can not afford to do TV,glätteisen GHD, probably because Taiwan's ad budget to switch to other media advertising.


, deputy director of Anhui TV ads, said Charles Road deposit, TV prices have to consider market factors and their own value if the value of their own resources in general, prices are likely to be counterproductive blind, advertisers are not acceptable.

In addition, other TV sets in 2010 has been a significant price increase, Hunan TV, Zhejiang TV, Jiangsu Satellite TV and TV advertising increased in Shandong has a relatively large increase, with an average of 20 % to 30%,tory burch outlet, far more than in previous years, an increase of 10%. The ads are specific to certain sections of up to 100% of the price increases, such as Zhejiang Satellite TV's

to see the game in which the relationship between the.
Who should pay for the TV advertising price inflation: prices up to 30%



in previous years,christian louboutin paris, the price of television advertising GDP growth rate of rise and almost kept pace, however, will break the law in 2010.
now many television stations have been aware of the problem, and gradually these low-cost large customers to say no, in the Hunan Satellite TV is hard to see these predators figure medicine, for example, according to CTR data, Hunan Satellite TV evening prime time top 15 advertisers in its share of the revenue share is only 28.7%, so that the customer structure is quite reasonable.
for such a high price, Luo Tao, president of gravity that the media, from the data, and Hunan Satellite TV, Jiangsu TV ads over night rate reached 120% profile, Zhejiang and Shandong Satellite TV rate of the full file are more than 110%, if the January 1 next year, 10% of the strength of TV sets more than 30% real price increase was also normal.
questioned whether speculation, Baifang Qin said the SARFT decided to very easy, Guizhou TV advertisers only make a clear commitment to creating value for its fierce competition in the market to ensure the continued rising trend, it is learned, this commitment will be written into the advertisers contract with Guizhou TV in.
TV ads shrunk 100 million?


According to the reporter of the TV channels get the latest pricing policy introduced in 2010, the price of TV sets will be drastic increase in the average price of one night, Jiangsu Satellite TV up 31%, 29% of Shandong Satellite TV, Zhejiang TV an average increase of 30%, 37% growth in Hunan TV, the average increase of 15% of Anhui TV, Guizhou TV is soaring 45%.
Guizhou TV, Hebei TV also gradually reduce the proportion of large customers ads, so that more customers in the television station to launch a more reasonable price. the delivery.


2009 年 10 27, Guizhou, Gansu TV joint held in Beijing in 2010, TV media promotion, Guizhou TV station Baifang Qin announced Guizhou TV channels in 35 cities month network evening prime time (19:30 ~ 23:00) all ranked in the provincial TV no less than 12. If the ratings decline, a ranking of each advertising execution price decreased by 10%,christian louboutin italia, and in the next month when the payment to deduct advertising costs. It is understood that the practice of advertising in the domestic television business was the first time.
TV stations generally exceeded the rate of full files, while the western TV station TV shopping is more dependent on advertising, '61 Order 'Eastern TV stations after the introduction of high price increases will come out ahead.
media expert Dr. Yuan Fang even said that 20% market share.
prime-time television has long been monopolized for several major clients, often resulting in television revenue are not reasonable, Huang Sheng told reporters that the public, some pharmaceutical companies are often at the beginning of the off-season when business advertising and television signed a year delivery protocol, the lowest price to buy television stations in major periods of time, the discount can often be as low as 2 fold or less, until the advertising business when the season comes many advertisers want to go to advertising, but have not found a stall.


strong price increase of up to TV channel 30%
Hebei, Zhang Chao, director of TV ads to tell the Feature ads broadcast during the day by the relatively large, estimated annual loss of 5,000 million per ad, in order to complete the advertisement sales target, price is imperative.
optimize the customer structure is the way
yellow rose too high price increases the public also expressed concerns, promotional or other media to the budget, which is very bad TV ads. 100% of the price column, we can not accept emotionally, which seriously violates the law of value, as some media that significantly increased ratings of say, I simply do not believe, we will determine the sale of the terminal What price the media better, and will not believe the so-called ratings data. Some business owners have privately said that the 2010 budget to the new media will increase the number, only an instant noodle makers next year's budget for the new media more than 1000 million, and other daily necessities, automobile, IT industry, companies are also increasing in the new media budget. The business for next year's TV advertising can not be said to be a test.



, to test the attitude of advertisers, the implementation of the future can not really difficult to say at this price.

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