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What is SEO?
Search Engine Optimisation (SEO) is the process by which websites are 'tuned' to make them rank higher in natural search engine results listings.
An effective SEO strategy starts with the thorough research and analysis of a website, its market and its competition. Using the data generated by the research,
Get Educated in SEO ClickZ, targeted changes are made to the website's content and meta-data, and a network of high quality inbound links (also called backlinks or external links) is established.
Following the content optimisation and link building processes, the effectiveness of the website's SEO strategy is monitored on a rolling basis through the use of website analytics software, such as Google Analytics. The data revealed by the web analytics then dictates the future direction of the SEO strategy, with further content optimisation and link building conducted as and when necessary.
Our SEO process: Research - getting under the skin of the website and its market Optimise - using targeted keywords and long-tail phrases in the website content Build - establishing a network of high quality one way links Analyse - monitoring the Search Engine Optimisation strategy using SEO tools / SEO software Refine - acting on what the web analytics tell us about the strategy's effectiveness The main search engines are constantly refining their algorithms,
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