Mall devise how apt preoccupy customers shopping

Many people think that shopping is to go where the worker where the business! Hey, if think you may wrong, the reality is: people in a reorganization of your shopping path!
determine the mall design business, that is, you have easy access to shopping malls impulse, maybe ahead you came in and did not intend to buy many things, even now you just want a shortcut from the mall to another place, but the specific circumstances in the market in, you may see on the magazine introduced a new product, to see which has not met long antecedent to buy a commodity, that was unfortunately damaged similar items stay in the corner ..., unknowingly between, you will readily get cracking and take a see, and then pay the bill.
await until you get out of shopping malls, you will find yourself the packs to buy a lot of unplanned asset.
how is this going?
You have to not muse, in this chance is behind a array of well-designed shopping center. Including the action of your turn and are among the range of their consideration.
Taiwan Rite Special Assistant Jiang Meilan Group Chairman, said: In these routes, the businesses will display the main compel of the most aggressive productions. Sometimes, they will set up a small obstacle on the road: put one or two short closet goods, so you have to S-type pathway. This will stretch your time to linger in business, increase your frequency of adjoin with other commodities, but will not let you detest.
the haphazard distribution of the DM also implies exertion. Rite household brand new store openings for the design of each DM, the candles will be printed on the top. Creative candles are not cheap not the best selling products, most people bought one and then do not buy it. But strangely, these candles published on the DM, the tease is the best symbol, many people rushed to the store holding a DM Q: Where is it?
Many people think that shopping is just a casual entity, not rules. They are wrong, the truth is this - back in the shopping, there are a lot of shopping you do not understand the hidden.
Here is our pick of the 10 questions cautiously, to see answers it!
Why do department stores are always compact than the mall?
consumers feel the different shopping experience, in fact, is reflected in the department stores and shopping malls on the main differences between formats.
pay more attention to shopping malls shopping experience and subject area than the department stores are usually large. General department store in size from a few thousand square meters to tens of thousands of square meters,GHD MK4 Kiss Straighteners, there is little space for action of department stores, more than 10 million square meters; can Mall, the 50,000 square meters within the shopping mall can only be called a community center, an area of ​​10 square meters within the shopping mall can be cried urban, suburban shopping area of ​​more than 10 million square meters. So, individually from shopping centers to determine the forms of the label, the area is most promising to determine both the factors and the size of the area to bring the direct cause of the different shopping experience.
but they can not rely solely on the area to resolve the two, because after all, there are less than 5 million square meters of shopping center. There are many department stores and shopping centers different. For sample, the experience of spending build up into the notion of shopping malls, where its trade mix, there will be a lot of catering, entertainment,GHD Diamond Flag 2011, fitness, prettiness, and other theme items entered. General shopping, dining, entertainment proportion to 50:32:18, or a higher proportion of entertainment. The department store is only commodity consumption, and very few have any experience-type services.
one can feel the feud is that a unified department store checkout counter, consumer goods, notwithstanding the choice of the counter, but the mall is to pay a nailed set of checkout. In the shopping center, the consumer is directly in the store to complete the transaction, not through a third celebration. The reason why such a difference, because the department store counter sales mainly through the direction of revenue share (typically extracted 1 to 4 percentage) profit. Unified control of each department store cash register counter sales, the every month commission based on the proportion of their balance canvas, after the sales commission will be discounted from asset back to the counter suppliers. Shopping center properties chiefly through the sub-rental income profit, but shopping centers are also gradually in the intention of the commission, the way rental + commission is being accustom.
shown in promotional form, a deduct department store is more or Fanquan to drive sales, shopping centers pay more attention to some of the activities held in the mall gathering popularity. However, these differences are lessening,GHD Precious Gift Set, Intime Department Store CEO Daniel Chan said the department should make a similar shopping center in the fashion of extension services to amplify. The shopping center is also to meet the trend of discount improvements, at the end of the day, for cost-conscious consumers, the more discounts than the live event more lively stimulated them to buy. Why are the same size
stores, some supermarkets and some not?
who are willing to buy the supermarket from the ground, carrying large bags, the dressing store upstairs teach it? In fact, the only people going to go grocery shopping and do not pay particular care to those in the skylight of clothing, although those clothes can be bought only on a floor, or they may be they are more willing to take the time to pick another to buy. Wanda Group found that, although the supermarket has brought a lot of flow, but the contributions to the mall, the flow of other formats but only about 10%.
but many developers still compliant to mall basement to use most of the area leased to the supermarket, even whereas the rent is paid along the supermarket clothing store 1 / 5 or fewer. Developers have their own calculator. A supermarket in addition to radiation to the surrounding residential area, but more importantly, the early construction in the market introduction of Wal-Mart, Carrefour's main business, not only to attract a large number of small tenants, but also won the land, bank loans of stimuli and patronize.
but also a sly businessman and then calculate the wrong time. Wal-Mart shopping center in Xi'an Wanda, because the publish approval after than the mall opened six months. Wanda found that half of the circumstance in the absence of supermarkets, shopping malls like the very bombard, and they feel a morsel sorry.
the mall if you want to set the supermarket? Early in its evolution, the introduction of supermarkets accessible driven flow is a agreeable decision. However, if the developer adult, market location and good, the introduction of the supermarket that rents killer, it appeared a bit needless. Why is a door
department store cosmetics counters are always the first to see?
and shopping is alter to the department store shopping, the door is always first to see cosmetics. Usually people who buy cosmetics mall to buy clothes as many,GHD Midnight Gift Set 2011, the cosmetic counters in large flow of people into the shopping center must pass through, easy to increase the chance to buy it.
Therefore, the big department stores Yiceng display the elasticity of demand are large (can buy), high-profit cosmetics, they have the aptitude and willingness to pay for this prime location Shangchang the highest rent. Cosmetics are packaged together, placed neatly, good image,GHD Blue Butterfly 2011, potentially improving the mall level. Even the savor is full of sense of smell is also the temptation of balsam into the mall to attract passers-secret arms.
Now, speed up shopping hearts like the Sephora cosmetics supermarkets and salsa ashore the flojust about eye-catching location.
Why can not find the bathroom floor in the mall?
girls ought have the restroom in the shopping line up During weekends or vacations, hot phenomenon in the market bathroom is all overcrowded. Not even the passers-by shopping and you may also come to share this exclusive limited crouching.
developers presently discovered that the establishment of the bathroom floor in the mall is not different in the public toilets. Now, those who will attempt to shirk the new shopping malls built in the bathroom floor, so that at least a few that encourage consumers to shop more than roam; and shopping malls are a little age to change their role in public toilets. Shanghai's Super Brand Mall is the way it is through transition, simply neatly sealing of a layer of entire the toilets. Why
away from the mall escalator is always located in the distant behind of the gate?
numerous new shopping malls, the entry is hidden escalator, and it will be a decisive distance from the entrance,GHD NZ, and his back door. If you want to go to the second floor, you will pass according to take the escalator upstairs from the chief entrance at each store, which increases your chances of spending in these shops.
those early years for the construction of the mall is the location of the escalator to worry about. Shanghai Super Brand Mall escalator to the position of a door, it is indeed handy for consumers, but businesses, whatever, it may reduce consumer hazard. Escalator at the mall tin be the establishing of that annual to make good, and now there will be more difficult to change position, only columns with large areas of advertising and advertising embark to navigate the flow.
Super Brand Mall escalator floor and there are three such problems. Guests enter the main entrance from the eastern of the square, take the escalator to the second floor from the floor, the face is access to three of the escalator. This design led to the buyer will not go into the second floor west side of the consumer. However, the Super Brand Mall has brought in specialists to solve this problem, the new procedure is given a number of sale will be held in the attractive two-story flow.
why would sometimes see a shopping center where the two channels of the same brand?
covers some of the mall is the department store format, this department store is often the main shopping stores, shopping centers in the largely determines the quality.
This composition is favorable to a wealthy shopping mall brand, but there may be the introduction of shopping malls and department stores of the same brand, the result is clash and vicious competition. Wanda Ningbo Intime co-operation of shopping centers and to place such a clash can only be coordinated at a later stage.
this happens there is causative: a digit of pavement outside the supermarket will be rented to other brands use, resulting in a single brand and shopping centers in the coincidence of the tenants. Large supermarkets are generally necessitated to subjugate almost 2 million square meters of area, yet it is the substantial use of the commercial area of ​​only almost ten thousand square meters, the rest of the area, the supermarket developer to several times the lease paid to rent it out, take to pay the rent and his hedge, and occasionally even a extra.
why the new shopping mall, would like to introduce a new brand?
as a flare of a brand, you may be in order to buy the brand's dress and promenade a mall. Therefore, those who advocate a number, only this an brand to the main shops and shopping malls, like the flow of people has played a lead character.
investment in Beijing, Raffles City, the developer Cai Meifeng Cade, managing manager of business proposed, the first time want to have extra way to Beijing or even China's new brand combine. So, she accidentally recruited colleagues in Singapore, and finally they brought two leased from Singapore households, the 1st is to do apparel, and different team is doing providing, the aim is to bring wish stream via these current brands . Why Garment District
can enjoy coffee?
brand itself to its neighbor who has a very lofty sensitivity, so you will penetrate there is always next to a Nike, Adidas, those juices, coffee and other drinks are also unified in the same layer . But few developers are gradually began to find, sometimes interspersed placed about clothing and drink, the effect may be better able to bring drinks not only added spending, but also give consumers a better shopping experience.
Now, while you are shopping thirsty, do no must work shopping apt buy a nectar in the cellar of the mart or go out, some beverages and clothes shopping has mingle and match together, such as Beijing Joy City's second floor - afterward apt Starbucks as some clothing mark. More shopping sucked every location in the atrium make the dining district, so that clothing stores are facing one open courtyard, and Shin Kong Place in Beijing, Raffles City is favor that. Why do sports brand
generally placed in the ground or higher floors?
new shopping center, ordinarily the ground and first floor will be rented to those who are renowned shops of multinational brands, in order to reflect the overall image of the shopping center, three more are influential in China local brands. But also international brands Nike, Adidas, Puma and so on, it will not emerge on the first floor, but was placed in a higher floor or ground. The cause is sportswear manner changes are not colossal, regardless of place where they have more regular users. Why go to a idea repast
or watching a movie, always to the maximum level on to the mall?
Construction in Shanghai Super Brand Mall, the designer John Jerde 2000 Winter visited the area of ​​300,000 square meters of Bangkok Bangkapit
Mfunction (iterator), see that many youth people in the altitude of the huge multi-functional hall waiting to watch the agreement a week, so inspiration, change immediately afterward returning to the aboriginal architectural drawings, was built in the nine-story multi-purpose hall. Now, the multi-purpose hall has transform a major brand meeting in Shanghai, large-scale road shows, star shows the assembly.
how to promote the flow of people into high-level mall, which is designed at the mall early developers will think. Usually, they will restaurants, movie theaters, game rooms and so easy to put together high-level flow of the project in order to digest high-level area and brought the throng to the senior activity. Investment of these projects are generally completed in the early construction of shopping malls, as restaurants, theaters and on the exhaust, floors and other hardware facilities have special absences, and if further correction to the latter, then the construction prices will reason colossal garbage.
certified, unless the brand is particularly praying, or those placed in five layers of clothes is always better than the best-selling floor. Dinner and a movie away the crowd and lusty consumer purposes, these projects will not influence them in a high level of eagerness.
those new shopping malls, cafeterias proportion has been growing. The new enterprise will be in Beijing, Raffles City, on the ground floor cafeterias and shopping malls of the five - the highest level.
distraction formats too have the same efficacy. Wanda Plaza, found in the initial period is the maximum renowned format of a supermarket, and the additional video cinemas, KTV, game chambers and additional distraction projects. Thus, in terms of preoccupying people, Wanda has a law: only 60% of retail, dining and entertainment and additional non-retail sales accounted for 40%.
In adding, some brands are always prepared sale mart the highest level in the mall, underground or dead is not simple to ascertain by the mall, is also purpose pedaled flow in these locations.