Microsoft is preparing to charge Computer makers $2 per duplicate for Workplace Starter 2010 if additionally they agree to preload the Bing Bar and Windows Reside Essentials, based on info shared with me by a Microsoft reseller. If a Computer maker desires Office Starter 2010 only, Microsoft options on charging $5 per duplicate.As I;ve blogged earlier, with Workplace 2010, Microsoft is going to be employing various different distribution strategies in the hopes of attracting additional clients. One of those strategies involves offering a stripped-down version of Word and Excel — a bundle known as Office Starter — preloaded on new PCs. Microsoft is counting on numerous Workplace Starter consumers deciding to “trade up” and activate a more expensive, far more complete Office 2010 version once they try Starter.Here;s what the company is telling Pc makers about Workplace 2010, as explained in a single slide shared with me by the aforementioned reseller:
(Click on the diagram to enlarge.)A note on some of the acronyms: OPK is OEM Preinstallation Kit — the tools Microsoft provides OEMs to help them preload multiple copies of a product far more quickly and easily on new PCs. H&S is the Home and Student edition; H&B is Home and Business; Pro is Workplace Professional. OPC is OEM Partner Center.Microsoft is calling the $2 per copy OEM version “Pc Essentials.” As described in the fine print,
Windows 7 64 Bit, in order to get that lower preload price,
Microsoft Office 2010 Key, OEMs must preload not just Workplace Starter, but also Windows Live Essentials (Mail, Messenger, Photo ##############, etc.),
Microsoft Office 2010 Product Key, the Bing Bar and set the Computer browser defaults to Bing and the MSN Home Page.I asked Microsoft for comment on this pricing plan and was told, via a spokesperson: “We do not discuss the specifics of our arrangements with our OEM partners.”Workplace Starter 2010 enables basic document viewing and editing only for Word 2010 and Excel 2010. Starter will be ad-supported, so, free to consumers. It is meant to replace the Microsoft Works trial that is often preloaded on new PCs. In spite of its name,
Windows 7, Workplace Starter 2010 has little resemblance to
Windows 7 Starter Edition or Windows Phone Starter Edition.Microsoft also will be offering clients Workplace 2010 via a Product Key Card,
Office 2010 Professional Plus, which is a single-license card that unlocks Office 2010 which will be sold at major retailers and OEMs. The idea behind this is to allow users to a lot more easily and quickly upgrade to 1 of the full consumer versions of Microsoft Workplace 2010. There’s no media on the card; it’s just a key. This works when an Office image is pre-installed already on a new machine and the key activates it.