the second year in August

[sandy7827]

2009 年 07 月 28 日 year, the wholesale market in Beijing and Guangzhou, Wei Huo, the city appeared in succession, so that the concept of the first high-profile Weihuo in people's vision of them, 2 per piece of sweater , 5 yuan a pair of jeans, 25 dollars down jacket, the price is so low, 尾货 business are still profitable. When China's clothing manufacturers are still status quo for the cost again and again complained of low value-added time, in the end of the industrial chain business who has nothing blase Weihuo: profits here! Saturday 5 PM, near the bus station in Beijing the day Liuliqiao Lan Wei Huo wholesale market to the closing days of the time. Thousands of people filed out, and the scene is very spectacular. Of these, only from Hebei, Shanxi, Inner Mongolia and other places come to the wholesale clothing business people, a lot of customers come to bag bargains. Difficult to imagine, the store price of 200 yuan in foreign trade, at the zoo in the wholesale price of 50 yuan a wholesale clothing pink and black jordans 2011, where you can take as long as 20 yuan. This "selling below cost" model is a behind the scale of hundreds of billions of Fossil apparel market. Naturally market Potter days, a large wholesale market, general manager of Lan Tian Wei Huo Hai Group has 80 years of last century to start a clothing business, when he rented a small zoo wholesale market stalls. Business for a long time, got to know in the industry, all aspects of information will more up. By chance, he found a garment factory has 500,000 stock clothing, warehouse piled full. At the time, this garment enterprises are eager to dispose of these stocks, a warehouse of goods 80 million asking price. Hai group had to bargain, the price of 40 million won the 50 million garments, the average price of 0.8 yuan per piece. Clothing bought these stocks after the group had heart and not the end of the sea, but the mentality of holding the bets will be shipped back to the shipment from Guangzhou to Beijing. Unexpectedly, this group of wholesale goods at wholesale prices at the zoo a few dollars to tens of dollars selling price range. Some scouring boutiques arrive unexpectedly from his hands on the hundred dollars price. Fossil apparel to these group of a sudden the sea had made a few million dollars. The last remaining twenty thousand pieces of clothing, he also 0.2 yuan per item cheap wholesale out. Fossil apparel to do so first had tasted the sweetness of the sea base. When he entered Fossil apparel industry after the discovery, the huge market potential Fossil apparel: apparel production in China is big country, there are 45,000 kinds of garment manufacturers, the annual production capacity is 14.8 billion. However, whether manufacturers or small factories, as long as the production, there will be stock. This stock 尾货 value as time goes by quickly shrinking, for example uggs kids outlet, in March the value of the production of summer shirt 80, the year to August season, only the value of 40. If the inventory year, the second year in August, also value of 5 per piece. Inventory for the clothing enterprises, is the most headache. According to report, Beijing, a well-known brands, clothing inventory of as many as 500 million. In the days pass in the children's clothing market Potter Weihuo business Mule told this reporter, some manufacturers have begun to actively seek Weihuo providers, because some areas of the South more and more expensive storage rentals, production companies need to quickly absorb the inventory to reduce the cost of capital return. Groups have been introduced, according to the sea, the biggest advantage Weihuo quality protection products to sell at below production cost. Therefore, there is no counterfeiting Weihuo.尾货 information produced in all aspects of the day engaged in foreign trade through market Potter Chen Chih-Wei Huo's told reporters that China is a very large base of OEM's foreign trade, foreign brands will be in the order specified when the majority of raw materials, rations, rations of course would be greater than the order required to ensure that the production of sufficient amount of qualified products. The OEM manufacturers in order delivery, there will be some of the surplus, which is what we usually refer to some of the goods the end of a single. Under normal circumstances, the production of the original single garment of 5% to 20% of the end of a single. The store currently on the market a number of foreign trade goods for sale is this so-called end of a single product. In fact, 尾货 produced in all the clothing manufacturers, in general, manufacturers and clothing distributors to complete orders or sales of 60%, have earned a reasonable profit, while the remaining is Weihuo. Blue days and days pass as the day planner market Potter, Beijing, Bai Yang, general manager of marketing planning Ge Liang Jiliang introduced 尾货 actually produced in all aspects of garment factories is the main link. In addition, the regional dealers and clothing stores, and logistics centers are likely to produce Weihuo. In a sense, directly from the manufacturers to get the Weihuo in stock may not be the cheapest. For example, a manufacturer Weihuo providers get 20 million in goods to sell, he had earned half the profits to be had, he might be brought to the original value of 10 million to 8 million or more cargo lower sales price. In addition, in some rented warehouse or logistics companies, there will be some of the backlog Fossil apparel from these channels to get the goods will be cheaper than the manufacturers. For Weihuo traders are concerned, where Wei Huo, where the quality is good and cheap Weihuo information is the key to making money. Therefore, the industry generated a message to members of classes, known as "cattle" and they often give Weihuo Weihuo information provided, and earn some of the information charges. In the days pass Weihuo market rent shops Wu Xiaodi the Weihuo information is derived from the middleman. She told reporters that he basically does not look the goods now, a number of good relations "cattle intermediary" stands ready to provide her with Weihuo information. "Fossil apparel wholesale business to do people, there is a Weihuo circle, as cattle intermediary, fabric suppliers, garment factories, transport industry, they may have been part of these Weihuo circles, can provide Weihuo of information. Therefore, extensive Weihuo to do is establish business connections and access to information. "Liangji Liang said. Difficult to see well-known brand market Potter long ago, seven wolves in Beijing to find a distributor of a blue sky day Weihuo provider, raised its objection. The original sale uggs, this 尾货 seven wolves into the business from a number of Wei Huo, sales prices far below dealer prices, which for the original channel of agents has created a great impact. As the business is reasonable Weihuo sales, seven wolves had to go to manufacturers agent theory. The incident reflects a market Potter itself embarrassment. Wei Huo reporters in the days of blue sky survey found that the market, the real well-known brand here is rare. September, animal husbandry, Assistant General Manager Wang Fan Daoyuan Tailor points to the mystery: the original, well-known brands and do not want to put this Weihuo Weihuo wholesale to sell, because this will impact on low-cost to the original Some of the normal price of the channel. Thus, although the pain by pressure on the stock, but the brand manufacturers are very cautious. Sea group was introduced, under normal circumstances, the Weihuo brands until three years to the only market Potter seen. Fan Daoyuan that, in fact, have their own domestic brands have their own Weihuo processing channels. The main way is to export a very low price exports to the Middle East, some parts of Africa, away from the domestic market; Another is in the domestic non-mainstream markets, such as Qinghai, Tibet and other remote areas, establish special shops to discount all year round inventory be sold; not too large for the design change of products, businesses and some way to change the subject, the product mix last year and this year's sales; in a number of brand stores, the general season when the first fire sale last year's rejection of all inventory goods.yilai：nike high heels


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