Time never stops the growth rings

To enter the Chinese wine market in 2011, the more extravagant of the wind blowing pang, almost all have competitors, the high-end liquor market, the race to enter the luxury of war. Mau veteran wine session, five, sword, white rookie National Pits 1573, so trying to enter the luxury Shuijingfang ranks. So, in the end the conditions which have become a luxury? They are really worth or worthy of

Maotai

equivalent figures: Liu Bei - the status of royal descent irreplaceable

liquor on behalf of the orthodox. Maotai liquor industry in China, very honorable, born of the royal descent set for himself the luxury of unparalleled capital. However, the wine country the chance to enter the ranks of luxury and how much?

Brand origin:

Maotai Town area as early as 135 BC Han Dynasty to produce that predecessor; clear Daoguang's mainly as a state banquet with wine; as one of the world's three largest wine distillation Maotai,Chanel Wallets, with its unique mellow get the approval of the Party and state leaders and praised by Premier Zhou is known as the

success:

brand communication on, held in San Francisco 1915 Panama Pacific International Exposition, Maotai because of the ranks of wine, in addition, Maotai wine country offering through the national spirit, the Chinese History Museum collection Liquor, handi Maotai auction in Hong Kong is a classic case of marketing operations, and achieved great results.

operating in the market, the Maotai its nature can not be copied, the It is noteworthy that, in the 2010 Shanghai World Expo, the Shanghai World Expo as the only one from the liquor industry's senior sponsors, introduced 81 models Maotai Expo commemorative wine, make it reputable.

shortcomings:

Maotai since as the Prince out of the Maotai wine, welcome drink Maotai make high-end brand image has plummeted; then Maotai has played in the dissemination of the Big mistake.

addition, there are the rigid packaging. As the saying goes, life is short make the man, as the representative of China's top liquor, Maotai real let the

comprehensive assessment: Maotai as a royal descent, like Liu Bei, the journey in the hold into the luxury goods move faster than the holy grail. Not only that, it is precipitated in the culture a thousand years of history and culture and human values, supply and demand of luxury goods also account for the scarcity of property, but there Maotai brand positioning errors,Coach Sunglasses, such as brand image is too old problem, no different from the beautiful face on a difficult to erase the scars.

Brand Meili Zhi: ★ ★ ★ ☆

marketing force value: ★ ★ ★ ★

luxury potential value: ★ ★ ★ ★ ☆

comprehensive Index: ★ ★ ★ ★

Wuliangye

equivalent figures: Cao Cao - half

coastal bases Wuliangye sitting as representatives of Chinese liquor culture in Chinese liquor,Coach Outlet US, A thousand years of history Wuliangye process after decades of brand building, made in the field of high-end wine harvest. So, Wuliangye tough fight in the luxury and how much advantage in the end?

Brand origin:

early as the Tang Dynasty, Rong Zhou (now Yibin) Crown Square, brewed with four types of food a Song,Sunglasses Hut, Wuliangye achieved in the manufacturing process and further development of private workshops with five food wine, called Yibin city, life experience can be described as distinguished.

success:

Wuliangye in both 1915 and 1995 had been in Panama Fair Gold Medal, the world's fair shared the gold medal 39 times; in 1995 won the

dissemination, 2006 Wuliangye hold the became the only sacrifice thousand five hundred fifty wine festival to Confucius as the 07, Wuliangye immediately replaced the Wenchuan Earthquake

Wuliangye so-called Zhangjiagang drinks in the market, buy wine by the network agent Zhangjiagang Yangtze River Delta Wuliangye Liquor is one of series of sub-brands, marketing is also a lot of resistance, should be improved breakthrough.

not stop there, Wuliangye stores in mainland China has nearly 500, but many stores display the wine variety, not a system, and some even still sell cigarettes, which is simply the king his wine in China sweeping movements to his face in black; and chaotic price system, like a powerful mine, once the explosion, Wuliangye must bear the

comprehensive assessment: Wuliangye ranked half of the liquor industry as Cao Cao as coastal bases, more than the atmosphere of the brand, called the ringleader about sales, but if its a white luxury to say the potential of the short board Wuliangye will be thoroughly exposed: Wuliangye unable to meet the scarcity of luxury properties.

Brand Meili Zhi: ★ ★ ★ ★ ☆

marketing force value: ★ ★ ★ ☆

luxury potential value: ★ ★ ☆

Composite Index : ★ ★ ★ ☆

Jiannanchun

equivalent figures: Sun Quan - Koto party leaders ranked soil

Wang Ying Cai Jian Nan Chun Liquor to the Tang Dynasty culture basis, in the culture of marketing second to none, one, Under the banner of the name of the high-end liquor Jiannanchun, after fifteen hundred years of historical precipitation, gradually extending their reach to the luxury ranks. But a few years, Jiannanchun in marketing and brand into targeted publicity is not enough, the brand value of the sense of diminishing the odds have a bit? However, in Zhangjiagang drinks market,Coach Handbags, brand positioning in the same circumstances, because of its relatively low price, or by a large part of consumers.

Brand origin:

early as 1,200 years ago, became the court Jiannanchun Yujiu and recorded in the also be included as the world famous at the time. Tang had produced the world famous wines - redemption wine,

success:

in brand communication strategy, Jiannanchun good use of celebrity, especially the invitation to former U.S. President Bill Clinton to expand the global market Jiannanchun the launch site, as Jiannanchun brand to the world, Use of internal and external public relations activities of this shock will Jiannanchun brand to the world, greatly enhance the brand value Jiannanchun.

2002 年 Jiannanchun Group spent to create the language,

shortcomings:

Jin Jiannan brand strategy in creating the failure. Jin Jiannan as high-end sub-brand Jiannanchun, brand names and positioning without the formation of the parent brand differentiation, resulting in a Jinjian Nan Jiannanchun biggest stumbling blocks, such an approach is tantamount to self-mutilation to have been the shield spear attack. Meanwhile, Jin Jiannan's failures lies in choosing the wrong competitors. Jin Jiannan slogans shouted in the market to and But So, Jin Jiannan before competitors do in such a power of no return fire, only suffered a heavy defeat.

the same time, earthquake-battered Jiannanchun, public relations activities after the earthquake did not keep up with the pace of a serious shortage on the market, resulting in the marginalization of Jiannanchun result of the high-end brands, and gradually in the market lost the minds of consumers

comprehensive assessment: On the liquor industry Jiannanchun Tang culture, brand culture, long history and culture sediment will be carried out fully tapped, and brand communications are more shocking is the grand public relations activities at home and abroad, Jiannanchun brand to the world, as its performance have already been taken as Sun Quan. However, Jin Jiannan failure of brand strategy, coupled by the 2008 earthquake hit, Jiannanchun has not been bigger improvement, the process among the ranks of luxury Jiannanchun difficulty in marketing advantage.

Brand Meili Zhi: ★ ★ ★ ☆

marketing force value: ★ ★ ☆

luxury potential value: ★ ★ ☆

index: ★ ★ ★

Shuijingfang

equivalent figures: Lu Bu - brave and courageous fighter called the rising star of China's high-end liquor

as a rising star of the Shuijingfang and innovation, the value of the brand positioning China's liquor industry,Gucci Online USA, in full, while the winning Shuijingfang constantly upgrade products and brand value, the ultimate goal of locking in the luxury ranks. However,Jimmy Choo Shoes, this

Brand origin: 2001 Quanxing Shuijingfang struggling to build high-end brands, in theory, its history dates back to the Yuan and Ming Li, the Ming and Qing dynasties, has continued ever since, but in fact it was only 10 years of development history. Although the lack of historical sedimentation in the brand, but by creating

success: Swellfun to high-end liquor domestic competition, has won the

spread on the state banquet in the Great Hall in 2001 organized by the Office designated for drinking white wine ... ... Shuijingfang PR activities can each be from a simple distillation of liquor to a viable art.

shortcomings:

Swellfun only a short time about 10 years of development, lack of precipitation; brand story subject fatigue, lack of imagination of space, take time to make up; Furthermore, the name of

comprehensive assessment: the high-end liquor rookie Shuijingfang behave in terms of brand communication capability, just as brave and skilled as Lu Bu,Chanel 2.55 Bag, opened up a world of their own. However, the short queue Shuijingfang board presence is a luxury brand of the rise time is shorter, there is not enough historical precipitation, do not have the luxury

Brand Meili Zhi: ★ ★ ★ ★

marketing force value: ★ ★ ★ ☆

luxury potential value: ★ ★ ☆

Composite Index: ★ ★ ★

National Pits 1573

the same person: Yuan Shao - Clan blood alone, according to a 1573 World

National pits the precise docking of the slogan brand of historical precipitation is not this alternative. So in the end National Pits 1573 How far away from the luxury goods?

brand was born: the National Pits 1573 as Luzhou liquor market in the trend of increasingly high-end high-end brands, with the first year of Wanli in Ming Dynasty was founded in the In 1996, the relevant departments have ordered Luzhou Luzhou Co., Ltd. Ming wine cellar as a national key cultural relics to be protected. This is by far the only national wine industry's only award.

success:

National Pits Wanli in Ming Dynasty was founded in 1573 to the first year of the later, won the

brand communications, the effect; combined implantation of the 2010 Spring Festival Evening advertising is known to National Pits 1573.

shortcomings:

National Pits 1573 Which? Moreover, so-called Especially in product packaging, since you say that they are National Pits 1573 Did you this way establish a In addition, the National Pits 1573 a flaw.

Comprehensive Assessment: National Pits 1573 endowments tangible and intangible world cultural heritage But we also can see that the ranks of National Pits 1573 stationed in the conditions of luxury goods is still insufficient: National Pits 1573 Although expensive for high-end liquor, but the brand still insufficient precipitation.

Brand Meili Zhi: ★ ★ ★ ☆

marketing force value: ★ ★ ★

luxury potential value: ★ ★ ☆

index: ★ ★ ★

summary, we know that the Chinese high-end liquor brands such as Maotai, Wuliangye, Jiannanchun, Shuijingfang, National Pits 1573, have also simply just high-end wine consumer, the successful presence Lilian luxury camp takes time. Can be said that Chinese liquor has not real sense of luxury brands.