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You MUST THINK logically about a few questions you ARE going to ask yourself....
Your target market is critical in deciding on what your site will look like...ie for the younger generation "flamboyant & exciting"....for over 40's it should be relatively conservative and unclutered.
c. to be in regular contact with you customers
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When searching for a designer treat this process like you are the employer and you are interviewing them to do this job for you. Because you are.... Check out a few samples from the sites they've already developed and you must confirm how well they've adapted the rules of direct response marketing into the sites.
a. to generate qualified lists and sales prospects
d) presenting your Products and Services
Just list your different services or products or list groups of products and your visitor can choose to explore in more depth if they wish to find out more
For your website to be successful, Your website SHOULD contain the elements below:
b. to create sales (Create CASH)
What is the aim of you website and what Purpose will it serve??
Millions of dollars are wased every day on creating and maintaining useless websites that serve absolutely no purpose to their owners.
It needs to have a sound strategic reason for being. Is it really going to contribute strategically to the growth and development of your business?
g) you must ASK for the ORDER..
Your website needs to lead them to the next step.
You wish to design a MONEY pulling magnet web site design that will gain you tonns of cash..
c) make sure Specific Needs are Identified
To reveal the strength, extent and quality of your products and services use reports and examples.
f) Risk Reversal
You should feature your Guarantee on all your products and services
The most compelling are 100% Money back/NO Risk to the customer whatsoever.
a) it must COMMAND ATTENTION using benefits in the Headlines. Convincing subheadings and attractive colours. It must look smart and professional best done with the services of a graphic designer. Remember not do go overboard with the graphics. It may become distracting or slow to load and your costomers won't come back.
When writing a website use the same rules as for any other written and visual forms of communication. Imagine you are the reader. Put yourself in their shoes. Remember WIIFM (Whats in it for me). You should make sure your designer uses headlines and subheadings which will help to draw in the reader.
Its best to keep your graphics simple clear and neat. Make sure your text fonts are easy to read.
Consider using fonts like San serif as they can be easier to read on screen. Generally speaking. The simpler the text the better. Test a few out yourself in a program like word and you'll see for yourself which ones seem uncluttered.
So NOW to the Webiste design essentials...
h) Provide your contact Information
Make it easy for customers to contact you. Use auto e-mail responders and make sure your full contact details like telephone, fax, and address details are easy to find.
Another thing to consider is that lately, many marketers are focusing on 2 page site designs with just 1 long page of content then straight to an order page. This is obviously another method to consider that will go along with all kinds of promotional and direct response marketing. Simple yet extremely effective.
Your website stucture depends pretty much on the type of business you're in and your websites intended purpose.
The internet has become a key marketing tool for any new artist today. Some effective older methods are to hand out CDs. They are very cheap to make these days, and your goal is to get people listening to your music. And of course, the most important thing you should be doing is playing every gig you can book... Yes, even if it isn't a paying gig. At this point, people may not be willing to pay for your concerts or your CDs, but if you ever hope to get to that point designer sunglasses clearance, you need them to hear your music first.So get out there and start building your Fan Base by any means possible. If you can create a local buzz, that can turn into a regional buzz, and sooner or later a national buzz, and than its just a matter of negotiating your record contract.
d. to build up your credibility in your marketplace
Once youre ready to build your website its best to find an experienced website designer and planner.
Nomatter who you chose to do the job they should have an understanding of the Business and commercial applications of a website design.
b) FOCUS on the reader and CREATE RAPPORT
First of all welcome your visitor (Customer).
A welcome message from the directors or you is best.
Be careful to make sure its written from the "point of you".
Next...The fundamental reasons for having a website can be catagorized into 4 areas below
Looking towards the next critical step & future of your website to create CASH.
The table of contents take you to the different chapters in the website which normally have headings like About us, Products & Services Christian louboutin clearance sale, Whats new, Subscribe to our newsletter Wholesale Versace Sunglasses, Testimonials etc.
You can get a program like MS Publisher or Frontpage in which they have simple sample designs you can use to practice and become familiar and practice with wesite design and setup.
You must learn to market and drive critical leads and potential customers and overall targeted traffic to it.
But before this is ever going to happen you MUST go back a few steps.....
e) Building Trust
Include Testimonials from your valued clients, Include in the testimonials real names, photos and well recognized brand logos if suitable
i) Referrals or reccomendations
Include a "refer a friend" option. Ask you reader who else would benefit from the information.
Are you an unwilling, unconscious magnet for toxic people? If you often find yourself dealing with toxic people or if the effects of toxic encounters affect you more and for a longer time than they affect others, then you may be a Toxic Magnet.Just because you have a couple of toxic relationships that need addressing or because you know some toxic people does not mean that you are a Toxic Magnet. Toxic people are everywhere. You are bound to meet a couple of them every month, at least. Whether you hook up with them or not is another matter.But if you often suffer from the anxiety, emotional torture and negative drama that toxic people generate, then you may want to examine if you are a Toxic Magnet.This mini self-assessment helps you understand, transform and release the toxic relationships in your life.
To create a well planned web site a great way to think about the site structure is to think of it simply like a book.
First of all the HOME PAGE is usually an arrangement of the cover, the welcome or introduction and the table of contents pages.
You must think of all these areas and components in detail if your site is going to be successfull.
Of course your website can do 2, 3 or all 4 of these purposes..
And FINALLY, what are the "Must haves" for a website...