In 2010, construction machinery industry growth momentum is very strong, Sany Heavy Industry, Shandong Heavy Industry, Xuzhou Construction Machinery Group, Zoomlion, Liugong Group, pledged to the 'second five' Dynasty 1,000 billion yuan in sales revenue, other 11 cumulative group sales of large enterprises will reach 600 billion yuan. Chinese engineering machinery enterprises to enter the one hundred billion sales target for the race has begun. However, in one hundred billion behind the competition, but also contains significant risks.
Hidden danger: uncontrollable factors (policy, raw materials, labor shortage)
National policy is critical to the construction machinery industry, construction of four trillion investment progressive end, the target company at this time that one hundred billion, is bound to expand capacity, increase investment in fixed assets. But all these decisions are based on economic blowout development,
outdoor LED display the rapid development of industry in recent years on the basis of the next few years if the industry can maintain the great growth? Countries to develop a credit policy, monetary policy will be adjusted, will affect the development of enterprises.
In addition, the construction machinery industry of raw materials - iron ore price and there are also significant variables. The end of 2010, the three mines have delayed delivery of new capacity announced in 2011 is expected to add the amount of 90 million tons of ore, much lower than expected before the 130 million tons. It is reported that a significant decline in demand does not appear under the premise of the other countries taking into account the resource-based exchange rate appreciation and the global abundance of liquidity, iron ore prices will remain high continue to rise in 2011, the average price increase of about 10%. Cost price of construction machinery industry is facing a situation, how to transfer the cost pressure, companies will have to become one of the crisis facing.
Raw material prices, resulting in the industry cost pressures, labor costs are obviously also allow enterprises to once again frowned. Chinese New Year all over again after the emergence of a labor shortage, construction machinery industry in the editing process with the corporate communications industry,
LED car light have also had the company mentioned, and now recruitment is difficult, an extreme shortage of human resources. One hundred billion slogan put forward, the inevitable will expand production capacity, enrollment staff. But the current situation, human resource issues are not well resolved.
China's construction machinery deterioration of some products of excess competition
Risk II: excess capacity
It is understood that in 2011 construction machinery industry sales growth of about 20%, profit growth of 20% to 30%, industry profit growth than revenue growth. In the main sub-sectors, excavator industry sales growth of 25% of the domestic excavator market share will further increase; crane sales growth is expected to exceed 20%, loaders and concrete machinery sales growth is expected to exceed 10% of truck demand remained stable,
LED bulb sales growth is expected to more than 30%.
In 2008 the state's 4 trillion investment coming to an end, if the 2011 can not maintain this intensity of investment in downstream infrastructure needs will be reduced, the industry is likely to be excess capacity. The excavator, for example, according to the China Construction Machinery Industry Association statistics show that in 2011, excavator sales in China will reach 16 million units, an increase of 60 percent. The China Construction Machinery Industry Association, industry sales forecast for 2015 could reach 900 billion yuan this data base, 2015, excavator sales in China will reach 36 million units. According to industry estimates, by 2014, China's excavator production capacity of 425,000 units, taking into account the import of products to bring the market capacity can not be ignored, the domestic excavator market overcapacity problem will be extremely prominent.
Hidden 3: Technical bottlenecks
Technical bottlenecks can not be ignored: the localization of key components is lagging behind, hydraulic parts,
LED strip lights transmission and other great majority of imports from abroad. In the capacity expansion at the same time, will be more dependent on imported parts and components, foreign parts suppliers supply cycle is too long and the short supply will be restricting the development of the industry is another factor.
Breakthroughs in key parts of construction machinery industry will be an important force points, but the current state of the market remains a concern. Foreign brands in this field position of absolute advantage. Their shipments and lead times directly affect the company's production capacity, if the foreign control of the use of these two production capacity of Chinese enterprises, even if domestic demand is widening, only for the foreign-funded enterprises to create more market share. The key technology is not a breakthrough, In the energy situation becomes increasingly serious situation, accelerated phase-out incandescent become an important task. Second half of 2010, the National Development and Reform Commission to develop out of inefficient lighting products (incandescent) roadmap to promote energy efficient lighting products to further promote China's green lighting project.
At the same time, according to the "five" 863 Plan overall arrangement, the ministry issued a "National High Technology Research and Development of new materials technology," Efficient semiconductor lighting technology research and development of key materials "major project application guidelines." Guide said, research and development energy efficient, long life semiconductor lighting products, is the "Long-term Scientific and Technological Development (2006-2020)" an important part.
"Signal the release of national policy and related measures adopted, will greatly enhance the enthusiasm of lighting companies, boosting China's green lighting and energy conservation work in depth." Materials Committee of China Building Decoration Association, Secretary-General Zhang Zhongling said.
Broad market prospect
Semiconductor lighting (LED lighting) known as the human history of incandescent lighting after the second lighting revolution. According to Jin-Min, director of Institute of Semiconductors introduced the semiconductor lighting energy consumption is one-tenth of an ordinary incandescent lamp, while life expectancy is up to 100,000 hours.
For this reason, since 2007,
solar lighting the United States, European Union, Japan, Australia, Canada and other countries and regions have announced plans to gradually phase out incandescent light, the development of LED lighting industry. 863 new materials expert, chief expert Xu Jian said, according to "five" plan, semiconductor lighting project to the 2015 local production will reach 70% of the chip, the industry will reach 500 billion yuan.
At present, China's LED lighting industry is developing rapidly. LED lighting industry in the epitaxial material, wafer fabrication, device packaging, phosphor, etc. are proprietary cell technology, an original part of the core technology, formed a relatively complete system of R & D and industry. Since 2008, the Beijing Olympic Games, Shanghai World Expo and Guangzhou Asian Games and other major events in the LED lighting applications, leaving the public perception, experience the charm of the green lighting.
In this regard, Guangdong Dongguan Kingsun Optoelectronic Co., Ltd., Li Xuliang in an interview with reporters said, LED lighting industry has been able to rapid growth, with strong government and business to promote large-scale effects are inseparable. "A very important reason is that an enterprise scale, greatly reducing the cost of production and distribution chain. In addition, consumer awareness of energy conservation and the gradual understanding of high-tech products, to a certain extent, promoted the application of LED lighting products . "
As soon as possible to master the core technology
Overall, China's LED lighting industry is healthy and orderly. In 2003, China launched the "National Semiconductor Lighting Project", the large-scale equipment, the device is almost entirely dependent on imports; to the "Eleventh Five-Year" end is the end of 2010, local production has more than 50%.
However, the rapid development of LED lighting industry in the same time, there is still a lack of R & D capabilities, lack of industry standards, product homogeneity,
LED tube blind investment and other issues. The size of the domestic LED industry in 2010 exceeded 120 billion yuan, more than 2,000 LED business, the size of many over a hundred million, but the $ 500 million over 10 billion are few. Training with independent property rights and business of LED lighting products, has become imperative.
As is the rapid development of LED lighting business, Kingsun recognized this problem. "Only by mastering the core technology to get rid of foreign enterprises in the patent and intellectual property constraints, in order to reduce production costs, improve product quality and consumer acceptance by the market." Li Xuliang told reporters, Kingsun has seized the opportunity with Forward-looking people "create wealth" plan in the industry to form a highly competitive "talent pools" effect. Products, Kingsun strong launch three series, one hundred all-new LED lighting products, include the Apollo series, three generations of street light, indoor lighting and so on. One set of flexible configuration of the Apollo series of drive solutions, thermal and optical integrated modular system, optional application solutions in different areas with light, tool maintenance-free way. Third-generation street light series will completely eliminate thermal bottleneck. Interior lighting will cover the light class, business class and other light bulb, lamp cup, lamp, several major types. These products will be widely used in hotels, supermarkets, offices, shopping malls, subways, hospitals, home and other places, the technology embodied the strength of domestic enterprises.
Kingsun indoor lighting, general manager of WANG Yu told reporters, "as the common development opportunities, through the power ground on the optical image of the store building, and nanny-service product offers a full range of preferential policies for the introduction of three-dimensional, is committed to franchisee wealth to provide a common platform to bring the whole industry. "
To quickly lower the price
This year is the "five" the first year, China's LED industry ushered in unprecedented opportunities for development, but also face greater challenges.
Outdoor lighting, the Ministry of Science and in 2009 began to promote the implementation of the "10 City 10000," semiconductor lighting application engineering. The project has been in Tianjin, Xi'an, Xiamen, and 21 pilot cities, according to municipal planning, installation of LED lights this year the number will reach 1.12 million. However, limited product is a revolutionary breakthrough in lighting, coupled with limited capacity due to the high cost of outdoor lighting products the price is still the focus of attention.
In this regard, Li Xuliang said Kingsun will be the first outdoor lighting products in the industry off the price of revolution. Li Xuliang explained that currently the ground on photovoltaic technology in a number of applications have a major breakthrough, and with large-scale production of products capable of forming a strong bargaining power, makes the product raw material prices reduced by 20% to 30%. "We will all be used to reduce the cost of none other customers, thus promoting the wider use of outdoor lighting products."
Indoor lighting, since last November Kingsun launched Plan A, its main push of the high-cost LED interior lighting products to attract the attention of distributors and customers. According to Wang Yuhong introduced, based on the strong influence of A plans and customer requirements, and production capacity on the ground, intensive purchasing power, technological breakthroughs and so further drive, Kingsun will continue to none other consumers and dealers, the introduction of A + program. "The core is to further promote LED interior lighting products reduce the cost to push to achieve high efficiency and low price products, so that more people can accept." WANG Yu said. According to reports, A + Plan, Kingsun will continue to offer a variety of cost-effective products. If a bulb section from last year's price of $ 50, to further improve the cost-effective, reducing to less than $ 40.
"Five" will be "Made in China" to achieve industrial restructuring and upgrading across the critical period, as low energy, low-emission model, LED lighting industry need a rainy day. Domestic enterprises should improve the innovation system through the establishment of industrial base, the formation of internationally competitive semiconductor lighting strategic new industries.
朗读显示对应的拉丁字符的拼音really want to reach one hundred billion goal, I believe, still open to question.
LED lighting industry into the fast lane
Linear Mode
