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73129 2010 年 01 月 25 日 22:27 Reading (loading. ..) Comments (0) Category: Personal Diary
- As competition intensifies, the off-season, will no longer be a dull period in the off-season, only faster than the competition reaction, surprise, the first campaign,
prada sunglasses 2011, can only take the initiative in the competition, or war will fall into the peak season of resources, price wars, advertising campaigns, promotions, war, the product series of melee combat, the consumption, the result is not ideal, year after year, mentally and physically exhausted. Season, all manufacturers in the channel with a round of intense close combat the war, into the off-season, began to practice internal organs, accumulation of momentum, seemingly quiet off-season, but bloodshed.
According to summarize the successful experience of major companies, we have obtained a number of successful marketing by the same factors.
first fully prepared, mainly in the careful planning, rationality and feasibility of the above, regardless of short season, the preparation of marketing should be doing all the time, the cultivation of interest,
prada outlet, make some adjustments, a moment
If companies choose to develop new markets in the off-season, mainly due to the vast majority of competitors in the promotion season of dormancy, the management of the market weakening, the spending on advertising has decreased. Select then enter the information on the market less interference, help enterprises to occupying channels and the brand image, market expansion will lead to sales promotion. A home consumer packaged goods manufacturers, clear seasonal products, mainly focusing on the development of the enterprise market and develop the city wholesalers single channel, the results fluctuated sales. Later enterprises to change the strategy, developed in the off-season sales of new sales markets, strong suburban market development, and ultimately no off-season business sales,
cheap prada handbags, sales year after year.
marketing sector which verifies the famous saying was
The second is the effect of advertising, sales of off-season due to the production of many products is actually caused by people's consumption concept. But the concept of consumption is only a view of the minds of consumers will change as consumers thinking,
prada handbags 2011, enhance understanding of the product and consumer changes in the environment will be changed, so the concept of consumer spending can be changed. Changes in consumer attitudes to make this part of the consumer as an important off-season sales target group.
this way, as long as the full use of television, radio, newspapers, magazines and outdoor advertising and other media to promote product features,
prada sneakers, can eliminate the concept of consumer spending has been formed.
Furthermore, the accurate grasp of market opportunities. This requires understanding of competitors, know ourselves, know yourself, grasp the characteristics of competitors, the right medicine, in the region does not account for the strong case, we should seize competitors intermittent, heavy attack. Competitive manufacturers in the blank television media campaign period, the concentration of rally driving, to avoid interference competitors, caught the attention of consumers,
prada shoes, ensure that the product rate and audience popularity, although not much off-season sales However, to create adequate conditions for the peak season.
Moreover, the sales season is a major cause of resulting products can not meet the practical needs of consumers, thus increasing the product functionality to meet consumer demand. If the summer is too hot to wear suits, but sometimes have to wear. In response, BAOXINIAO cool suits came into being, it meets both the summer wear a suit, do not want too hot demand, the market off-season sales surge for the enterprise to bring new profit growth point.
generate consumer demand for different off-season, the appropriate width to expand product lines to meet consumer demand, to fill the off-season sales. Liquor manufacturers a family attaches great importance to new product development and product structure adjustment. In recent years, the enterprise in-depth market, after careful research and market forecasts, developed for the rural market in the northern high degree of alcohol, for the south of the low alcohol wine; for small and medium sized cities, mid-range wines, premium wines for large and medium cities. Also timely to develop a series of drinks for summer consumption, production and sales throughout the year across the enterprise into the busy, no longer selling season.
any case, seasonal business sales is an objective reality, the key is what kind of attitude we look at. We want to change the off-season marketing concept. Haier believes that the only change the rules of the market is always changing. Zhang also said that Off-season in order to improve business sales performance in sales, business concept must change, establish a to enhance sales.