custom new era hats the Internet on a decade

each from Shanghai by the correspondent Zhuang Chunhui
the Internet on a decade, has been done on how a human can do depends on the network and thus can live without leaving home test; Today, there are many people who experiment become a reality.
After 10 years of cultivation and popularity of the Internet, consumer online shopping behavior completion of training, online shopping is not just a fad, but a lifestyle. At the same time, have hindered the development of e-commerce online payment, credit appraisal, logistics and other bottlenecks have been resolved to some extent, e-commerce is about to enter rapid development period. Fang Xingdong
as Internet veteran said: "The Internet gave birth to more than just an Internet industry, but a major change in global society, it will, like printing, telephone and electricity, as a comprehensive change and affect human communication, entertainment, leisure, commercial operations, international politics and other aspects. "
from the China Electronic Commerce Research Center data shows: in 2010, the Chinese e-commerce market turnover has reached 4.5 trillion yuan, up 22%; in which online retail (online shopping) market deal size reached 513.1 billion yuan, up 97.3%, almost double compared with 2009, total retail sales of social commodities throughout the year about 3% of the next two years will exceed 1 trillion yuan; In addition, the number of individual shop reached 13.5 million ,Angels Hats, an increase of 19.2%.
usher in e-commerce explosion
2011, e-commerce is undoubtedly a most attractive Internet streaming, and accumulated in the last 10 years, the explosion of e-commerce has come. With the enthusiastic pursuit of capital,Nike Air Griffey Max 2, all aspects of e-commerce, whether it is an integrated platform, integrated B2C mall, vertical class B2C, Web brands, or traditional brands and retailers, third-party payment companies, logistics companies, providing solutions for the electric and service companies in the chain of related companies, have spared no expense to put into the market.
At the same time, these 10 years, has also been sub-category of e-commerce development, from the initial online selling books, to sell electronic products and even clothing, department stores, to more segments of the goods, and gradually penetrate into the people need every aspect of life, no exaggeration to say that house the vast majority of basic necessities of life products and services can be obtained by way of e-commerce.
in this development process, the evolution of e-business models have emerged,air griffey max 1 red, in 2010 the rise of buy is a particular concern in the form of buy to form a way from B2C to C2B subversion, changed the chain on the pattern of the game. After thousands of battle group baptism, buy the pattern of the industry gradually clear.
capital adequacy competition
some extent, the house the wisdom of living at home relying on e-commerce development, and to create such an online purchase "home economy", the cost is not low.
First, in order to open up the market at an early stage, to win customer acceptance, online shopping is bound to the price,cheap new era hats, "knife", a low price, low discount the impact of traditional business strategy of the market; Second, online shopping even more fast-food-oriented, traditional enterprise management by the accumulation of more than a decade or even decades brand awareness and market share, online shopping might just need two to three years time; third, compared to the traditional business operations, logistics and express delivery for online shopping demand is much higher,griffey fresh water, fast and safe and accurate delivery and good customer experience of solidarity, but for now, the domestic logistics and other related construction is still far behind the pace of development of online shopping, so that more and more number of e-commerce companies began to self-built logistics facilities and teams as "compulsory."
2010 April, online B2C Jingdong Mall announced the latest round of financing of the C, the amount of financing $ 1.5 billion, of which 11 billion dollars has been credited into account, including Russia, investors, investor Digital Sky Technologies (DST) , the Tiger Fund, a total of six funds and some of the celebrities, where the DST Group invested $ 500 million.
Jingdong Mall financing round of $ 1.5 billion for the company itself, but also the Chinese Internet market,kids ken griffey shoes, the single amount of financing to date the most. The Russian billionaire investor A Li Shi Wu Si Ma Ivanov said in an interview,free 5.o v4, he Jingdong Mall to invest $ 500 million and get a 5% stake,polo hats, which means that the valuation has reached Jingdong Mall $ 10 billion.
recall before and after 1999 the status of e-commerce industry, Ma set up the initial capital Alibaba empire of 50 million e-commerce company in the eyes of many today, is simply not worth mentioning. First half of 2010 only on-line buy site is not a year old when they handle claims in the valuation of nearly $ 1 billion; May this year, following the creation of the largest B2C area A round of financing a record $ 20 million, the countrys famous discount store CD products will be officially announced, Sequoia and DCM obtained from the joint investment of $ 50 million.
Zero2IPO database from the information in 2010, total financing of domestic e-commerce case 14, the amount from the millions of dollars to tens of millions of dollars. Since entering 2011, Jingdong Mall, where customers Eslite, handles network, good music to buy other companies have access to huge electric business financing, and the scale of single financing more than $ 50 million.
But interestingly, now the majority of e-commerce companies are not yet profitable or large profits.
most e-commerce companies on the market today simply because earnings slow to burn stroke scale. Money punched scale, enhance supply chain control, access to low-cost,new era cap, low discount; money to do promotion, in the subway, television, advertising networks, and other large places; money toward the capture of key cities and regions in second and third line seeking rapid expansion; money or self storage rental, set up logistics and distribution team and so on.
The logistics of this one, probably the most commercial enterprises electrical burn areas. China invested heavily in e-business logistics and warehousing. Jingdong Mall, where customers, Dangdang, Alibaba, good music to buy other companies have or plan to self-built logistics. Has been holding "self-built logistics" banner known Jingdong Mall, CEO Liu Qiang East in early 2010 had threatened to raise the threshold of e-commerce business, "a decent (referring to the annual sales of 200 billion yuan, net profit 5 billion) of e-commerce company, the most conservative for 10 years, burned more than 10 billion. "
last year was officially entered the field of e Suning also revealed that, as of the end of 2010, Suning has four logistics base in the construction of the logistics base 10. The companys goal is 2013 to 2015 during the construction of 60 logistics centers.
The battle is far from the scale and magnitude of the financial strength of the electrical non-commercial enterprises can easily participate.
fight apparently heats up, but it was also said with a smile, "Now the whole level of competition in the industry is no longer just online shop selling things like chipping away, but has been upgraded to business class."
maturing business market, the road to power
was made to determine whether a sign of maturity of e-commerce market, there are basically three: First, B2C e-commerce accounted for significantly higher than C2C; Second, the increased range of goods and comprehensive vertical B2C B2C mall and coexistence; Third, traditional brands and traditional chain retailers can be found in the appropriate location e-commerce sales.
For the first, in a mature e-commerce market, B2C e-commerce accounted for significantly higher than the C2C, B2C, such as the United States accounted for 80%, South Korea, this ratio is 60%. In 2010, the country has Mecoxlane, Dangdang two successful B2C websites listed, which Dangdang the market capitalization of over $ 2 billion. Experts predict that, B2C in the next five years,air griffey max 1 White, have great potential for growth, expected industry as a whole will be more than 60% annual compound growth rate of rapid growth, the total size is expected in 2013 exceeded 400 billion yuan.
If you hold the impression that three years ago, books on Dangdang, 3C products also see Jingdong, new eggs,free 5.o v2, then you are falling behind. Today, the majority of Internet users shopping needs can be met on these sites one-stop, and even more choice - Dangdang began selling clothes,nike air diamond turf, Jingdong layout of the book market, Suning, Gome, Li Ning, Uniqlo stores to seek Internet access,windshield wipers, even underwear, socks and other goods has also been a dedicated website. We can say that the vast majority of basic necessities of life home products and services can be obtained by way of e-commerce.
B2C integrated business transformation is to consumers, businesses and markets, the result of Internet users want one-stop shopping convenience, businesses want to improve profitability through scale advantages, Chinas B2C market, the average gross margin of only 10% ~ 15%,custom new era hats, 3C products gross profit margin or even less than 5%. In this case, only the expansion of the broader market,james shoes, with a richer product categories, only more likely to rely on the advantages of large-scale operation to survive.