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Old 08-19-2011, 10:11 PM   #1
sandy7827
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Every transaction in the field of business whether a trifling sale or the final agreement in a ten-million-dollar combination of interests passes through an intensely critical stage in which all depends upon how the individual expresses himself, in writing or in the more delicate medium of speech. A moment's reflection must convince anyone of the absolute truth of this statement. Almost in the same thought follows the inevitable conclusion that anyone who expects to handle important affairs should prepare himself for putting his proposals through at this crucial point.
You may think that there are situations where a mastery of the arts of communication are irrelevant, where the facts themselves speak so loudly as to make anything more than the merest whisper unnecessary. If this is the verdict to which you cling, I must inform you that you err. For even when dealing in the indisputable world of facts and figures air force heels , there is still latitude for doubt and uncertainty to undo the work you have done. In order to succeed, it is not enough that you are expert in handling figures and facts. You must also learn to handle men and women.
This observation is not mine alone; it was held and professed by the late Mr Brinston (he who launched a thousand powerpoint presentations), who brought so much to our workaday world in the way of business communication. In his famous treatise on the use of graphical means to convey the impact of facts and figures. I reproduce a quote of his work here:
After a person has collected data and studies a proposition with great care so that his own mind is made up as to the best solution for the problem nike air jordans heels , he is apt to feel that his work is about completed. Usually, however, when his own mind is made up, his task is only half done. The larger and more difficult part of the work is to convince the minds of others that the proposed solution is the best one that all the recommendations are really necessary. Time after time it happens that some ignorant or presumptuous member of a committee or a board of directors will upset the carefully thought-out plan of a man who knows the facts, simply because the man with the facts cannot present his facts readily enough to overcome the opposition. It is often with impotent exasperation that a person having the knowledge sees some false conclusion accepted nike jordan heels 2011 , or some wrong policy adopted, just because known facts cannot be marshalled and presented in such manner as to be effective.
For business to be vital and effective, it relies upon the rapid and correct relay of the systems of communication and transport that are available. This compares to the blood vessels of an organism; it is the very pulse of commerce. And yet, but for one thing, these vessels are rendered null. I speak now of communication itself - the lifeblood of today's concern. This is the most fundamental medium of exchange between individuals.
We refer to money as the means by which all transactions are conducted within an economy, by which the value of all things are noted and measured. In the same way, it is true that the commodity of human relations is communication. Every thought must be carefully formed into words before it can be understandable to others.
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