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Timberland Anti-Fatigue Campaign : Original Boots New Guts ...
Timberland Anti-Fatigue Campaign : Original Boots New Guts August 26, 2011 Timberland is and has been a benchmark in culture and counter-culture through the years. From construction worker to artisan to hip-hop contributor. All walks of life have had their feet inside a pair of the Classic Wheat Timberland Boots. Below you'll find a brief rundown of the company and it's growth through the years In 1918, Timberland founder Nathan Swartz began his shoe-making career in Boston, Massachusetts, as an apprentice stitcher, later in 1955, Swartz bought the remaining interest of that company and brought his sons into the company. In 1960, the Swartz family introduced the then innovative injection-molding technology into the footwear industry. This enabled the production of virtually waterproof boots made in colder temperature form or in tropical weather form <a href="http://anfu.putianb2b.com/"><strong>莆田安福家*</strong></a> by directly connecting the soles to the leather uppers without stitching. Waterproof In 1973, the brand name "Timberland" was introduced for the waterproof leather boots produced by the company. The fact that this boot proved to be very popular, the company name was officially changed to The Timberland Company. Sidney Swartz, one of the founder's sons, took the helm of the company and under his leadership Timberland began to evolve into a lifestyle brand 1/4 Century Non-hikers/Construction workers can get a kick out of Timberlands. Best known for making men's, women's, and kids' footwear, Timberland manufactures hiking boots, boat shoes, sandals, and dress and outdoor casual footwear. It also makes apparel (outerwear, shirts, pants, socks) and accessories, such as sunglasses, watches, and belts. Brands include SmartWool, Howies, IPATH, and the flagship Timberland. The firm sells its products at over 230 company-owned stores and through department and shoe stores in Asia, Canada, Europe, Latin America, the Middle East, and the US. As we all know the boot has been synonymous with hip-hop culture. B.I.G. Jay-Z The original Timberland boot that helped start it all nearly forty years ago was the Wheat 6" boot. Timberland has made a few improvements over the years, such as the addition of the exclusive anti-fatigue technology for all-day comfort that I will get into shortly. The 6" boots remain just as sturdy and dependable as ever. They're crafted in premium waterproof leather with seam-sealed construction to keep your feet dry, whatever the elements throw at you. Famed for their long-lasting durability, the 6" premium boots will stand up to a beating in mud, rain, sand and snow and keep coming back for more. I personally wore these boots through my entire youth, through school, hopping turnstyles, attending events and then later wore them for nearly a decade while working <a href="http://anfu.putianb2b.com/"><strong>莆田安福</strong></a> construction through every nook and cranny in NYC. The boots never let me down and held up through every single situation I ever got myself in. They are made of premium full-grain and nubuck leathers for comfort, durability and abrasion resistance. They have a Direct-attach, seam-sealed waterproof construction that keep feet dry in any weather. The padded collar for a comfortable fit around the ankle helps keep out debris from any circumstance. They come equipped with durable laces with Taslan fibers. They have completely rustproof hardware for long-lasting wear. The footbed and shaft of the boot is lined with soft leather, the toe box and forefoot is lined with moisture-wicking which is a breathable fabric. For any needs the rubber lug outsole provides amazing traction and durability and they are fully backed with 400 g insulation. In 2011 Timberland introduced the exclusive anti-fatigue technology to its Premium Waterproof Boots, merging comfort, style and outdoor-proven performance in its most-famous silhouette. Anti-fatigue technology was pioneered in the Timberland PRO division to provide all- day comfort for workers who spend most of their day standing or walking. Timberland Classic Boot Timeline FINAL When Timberlands footwear is labeled waterproof, they do two things to ensure dry feet. First, they use the premium waterproof leathers with waterproof impregnated properties that become part of the leather during the tanning process. Secondly, whey seam seal the footwear or use an internal waterproof and breathable membrane to help your feet stay dry when it's wet outside. Weather Proofed The Anit-Fatigue Technology is made specifically for people who spend long days on their feet, the exclusive anti-fatigue technology is built into the midsole and uses geometric cone support to provide exceptional standing comfort, shock absorption and energy return all day. Fans of the Wheat Timberland Premium Waterproof Boot which most call the OG, Classic, Chicken and Broccoli can expect the iconic footwear to undergo these changes <a href="http://anfu.putianb2b.com/"><strong>安福市场</strong></a> for fall 2011. The modifications apply only to the interior, as the boot will receive new guts that enhance comfort and fit but the exterior classic will remain untouched. Timberlands anti-fatigue technology, modeled after the shock absorbing floor mats in industrial work spaces which is incredible because these mats make it bearable for individuals to be on their feet for double shift which could be up to 16 hours a day. The upgraded boots have hit store shelves and can be picked up HERE To accurately show the changes and evolution of Timberlands Waterproof Boot, fans can upload images of themselves wearing their Timbos to the brand's Facebook page. Those submissions will sit side by side with photos shot by renowned fashion photographers around the world. These photos will assist in telling the stories of how people from the normal 9-5 guys, the guys on the corner and celebrities react and rock this classic boot that has been revamped. I've been chased by transit cops through train yards and done full renovations of luxury apartments in the Classic Wheat Timberland. They held up for a decade of drunken antics and 6am job calls doing demo on Park Ave. These boots are truly a staple and not only hold up to the test of time but also power through any intense situation you can place them under. This IS the official boot of New York City in my opinion and if you havent had an experience or encounter with them, you must be living under a rock. The amazing people at Timberland blessed me with a pair to speak on, but I've already done that. Here are a few visuals or the newly stuffed boots around my way. The Bronx, New York City. Although Timberlands aren't the licensed boot of the FDNY or the NYPD many do choose to wear the boot for it's comfort and versatility on their off time. This boot is rugged enough to stand up to any job, even the toughest ones out there. Being that the Anti-Fatigue technology was inspired by the mats in commercial and industrial places you'll be sure to see them on factory and warehouse workers all over the world. I rock mines to the bodega And out to the liquor store You can hit the park to chill, and although I don't play ball and I'm sure most people wouldn't but I bet you could get away with running a game if you didn't have a change of shoes. I can even actually recall making a trip to Fat Beats in 2001 and seeing a few people on the West 4th court rocking timbs. You can be sure there are thousands of truckers hitting the <a href="http://www.livingstory.com/morgaszw3/blog/81410/"><strong>Make Decisions. Barbara Hemphill | MBT sandals,MBT shoes clerance</strong></a> open road rocking OG Wheats, but guaranteed a healthy majority of those supporters will be upgrading for the added comfort. The Bronx New York City has always and always will support and represent this boot. The presentation is awesome. Although I'm know it's just serving as cushioning for the shipping, It just felt right when i opened up the box. It's almost like some imitation muddy grass. So perfectly fitting. The boots came in a custom wooden box with a nice thick pair of socks and a dust bag for protection. Thanks so much to the people at Timberland again, and definitely get out and get a pair of this classic boot with amazing new technology that'll allow you to be comfortable on your feet 24/7 for work or play.
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