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Command Sergeant Major
Join Date: Oct 2011
Posts: 256
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Timberland Brings New Meaning to Minimalist Design in Outdoor ...
Press Release Source: Timberland on Monday October 3, 2011, 9:00 am EDT STRATHAM, N.H., Oct. 3, 2011 /PRNewswire/ — This fall, Timberland goes beyond minimal to give men a fast and ultra-light multi-sport boot. Ā*At just 12.5 ounces, the new TimberlandĀ® Mountain AthleticsĀ® LiteTraceā¢ Mid offers fast-paced adventurers the stability, traction, durability and waterproof protection of a hiking boot with the lightness of a sneaker. Ā*The LiteTraceā¢ boot marks the latest innovation in the TimberlandĀ® brand’s rich outdoor heritage of performance footwear. Though minimalist shoes have risen in popularity worldwide in recent years, especially in the running space, Timberland noticed a void in the multi-sport <a href="http://cms.putianb2b.com/"><strong>čē°å¤č“øä¹å®¶</strong></a> category. Ā*By nature, traditional multi-sport and hiking boots are heavier than athletic shoes. Ā*As a result, many consumers can be found wearing sneakers on the trail, sacrificing the support and protection they need to be fully equipped for their adventures. Ā*As a brand with a long history of identifying and solving problems related to performance for the outdoors, Timberland greeted this challenge head-on. “Men around the world turn to the outdoors to escape and explore. Ā*Unfortunately, many have been sacrificing the support and protection they need on the trail,” says Brian Moore, vice president of men’s footwear for Timberland. Ā* “Weighing just over 12 ounces ā our lightest design yet ā the LiteTraceā¢ boot strikes a perfect balance between minimal and durable. Ā*Men no longer need to compromise; they can now get the protection, stability and waterproofing they need, in an extremely lightweight multi-sport shoe.” The LiteTraceā¢ boot’s innovative, single-layer waterproof upper uses no-sew construction and minimal seam sealing for ultra lightweight, breathable performance. Ā*By eliminating layers, the membrane is closer to the foot and the outside of the shoe ā where heat and vapor transfer most easily ā creating a unique, breathable waterproof shell. Ā*A PebaxĀ® foam heel insert further reduces weight in the shoe. Ā*Timberland is the first brand to use <a href="http://anfu.putianb2b.com/"><strong>äøäøå¶ä½å®ē¦ēøå</strong></a> PebaxĀ® foam ā which is 20 percent lighter than EVA, more durable and resistant to temperature change ā in a multi-sport boot. Ā*The LiteTraceā¢ boot also features Green Rubberā¢ outsoles, made with 42 percent recycled rubber for traction and durability on the trails. Ā* Timberland is supporting the launch of the LiteTraceā¢ collection with a robust integrated marketing campaign in North America. Ā*Key elements include: TV: Ā*An energetic new television spot, “Escape Faster” created by agency of record Leagas-Delaney, follows the journey of a man seeking escape from the everyday rigors of city life to recharge in the outdoors. Ā*Our hero steps out of his office and immediately imagines himself in the outdoors, as mundane city scenes turn into inspiring outdoor vistas. Ā*The street becomes a rock-laden stream, deer populate the sidewalk, and ultimately a newsstand becomes a rock face he climbs to leave the city behind. Ā*His LiteTraceā¢ gear empowers him to Escape faster. Ā*The spot begins <a href="http://anfu.putianb2b.com/"><strong>čē°å®ē¦åøåŗ</strong></a> airing this week in Denver, Minneapolis and Seattle. Ā* Print: Ā*A print campaign reinforcing the “Escape Faster” message, also created by Leagas-Delaney, will run in a number of national and regional outdoor publications, including the Outside Buyer’s Guide, Backpacker, Wend, and Mountain Sports and Living, among others. Digital/Social Media: Ā*In addition to a robust media buy with online media including the likes of Outside.com, Adventure-Journal.com and Pandora.com, Timberland has teamed up with the Gear Junkie’s Stephen Regenold to create the “Fast & Light” channel at gearjunkie.com/fast-and-light. Ā*Consumers can watch the LiteTraceā¢ and other lightweight TimberlandĀ® gear in action as the adventurer pushes himself to the limit in a brand new video series. Ā*For the latest on new episodes to be released throughout the fall, consumers can tune in to the new “Outdoor” tab on the Timberland Facebook page (facebook.com/timberland) and follow Timberland on Twitter (twitter.com/timberland). Ā* The LiteTraceā¢ collection is available now on timberland.com and rei.com, and will be in select REI stores nationwide this week. Ā*Consumers can stay updated on the latest TimberlandĀ® innovations at mountainathletics.timberland.com. About Timberland Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the TimberlandĀ®, Timberland PROĀ®, Mountain AthleticsĀ®, Timberland Boot CompanyĀ® and howiesĀ® brands, all of which offer quality workmanship and detailing and <a href="http://blogcaw.com/blog.php?user=lindsopmov9&blogentry_id=126253"><st rong>Timberland Brings New Meaning to Minimalist Design in Outdoor ...</strong></a> are built to withstand the elements of nature.Ā* the company’s products can be found in leading department and specialty stores as well as TimberlandĀ® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East.Ā* Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.Ā* to learn more about Timberland, please visit timberland.com.Ā* MEDIA CONTACT: Christina PetroniPorter Novelli (for Timberland)212.601.8164christina.petroni@porternov elli.com
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