A quality of life,
jordan heels online, is to understand the self,
nike air max 95, tailored to maintain its own and fine varied to achieve the so-called human Vientiane. But "custom" is not a life style concept or idea so simple, it is an overall trend of strong blowing, driving the Chinese market, the marketing revolution. Early as the 1970s, futurist Alvin Toffler in his book "Future Shock" (future shock) mentioned in his book been to mass customization. Just a few decades, this trend has ranked as the irresistible trend. Customized life changing consumption patterns In fact, in Europe, custom consumer booms. For example, the Barbie doll modeled idol consumers can design their own "Snow White" or "Prince Charming." Computer maker Dell is a pioneer in customized services, personalized hard drive, CPU, motherboard, memory, ... ... as long as the pre-specified, all OK. Custom consumer storm has landed in China. Italian clothing Nabarro, director of marketing in China wonderful little text told the "Global" magazine correspondent: "The custom apparel marketing in China has gone through nearly a decade of roads, especially in the rapid development momentum in recent years, although the scale is not enough large, but can be predicted, it will become one of the main consumption of clothing. " real experts Weigui Hua Chinese brand marketing, told reporters, said the custom of this marketing model, already in China is no longer isolated, accidental conduct of operations, which penetrate to every industry, not only for clothing, computers, refrigerators, cars and other tangible products,
griffeys sneakers, intangible products can also be used, such as financial consulting and information services. Trends behind the change Some experts say the era of industrialization and mass production, is the same product sold to different customers, " Custom economy "requires producers to the individual needs of different customers, to produce different products. "Custom economy" to meet the individual needs of consumers,
nike air max 90, manufacturers effectively avoid blind production, reduce inventory pressure, but also save social resources. Revolution declares to the people of such a business philosophy: the user is always right. What he needs me to provide what is called the effective supply, is the order; I can do what you provide what is called inefficient supply is inventory. Fact, the "customize" this new way of life changed the traditional relationship between producers and consumers. Consumers to participate in the production of goods to, and businesses to communicate effectively. Tailored for the consumer groups and stressed personalized product strategy, although there are some risks, but he is an irreversible new trend. Technology for custom waves "Custom Time" can not do without the support of information transmission network. In recent years, online shopping had become the climate. Computer-aided design (CAD) and online marketing,
cheap nike air max 95, make it easy to tailor. Just the kind of companies, consumers select a product, enter their own data to determine the trading and payment, a tailor-made products will Ruqierzhi. The Internet,
nike air griffey max fury, people are free to the design requirements and their own way of price and service affordability full expression. But the technology needed to support custom much more than that. To custom clothing, for example,
nike high heels, wonderful little paper called "a complex and lengthy chain, need excellent integration." Indeed the case, there is no upper fabric business with, and co-processing enterprises, custom clothing will become "an impossible task." Another car, for example, General Motors, Ford, Nissan and other companies have applied the "flexible modular collinear mode of production", they think the future car production process consists of two parts First, the basic "common module" is difficult to tamper with that part of the customer, including the engine, transmission and other major technology platforms; the second is "selective modules", mainly to exterior and interior,
jordan heels, according to the views of users subject to change. No doubt, this mode of production will be filled with many technical problems. In addition, along with the "custom" comes, as well as making the speed of new topics. The past "when built, when to sell" are moving towards a "customer when necessary, on when the supply", the customer is no longer business end of the chain, and become the starting point. Enterprises must accelerate the speed of each link, the information, logistics, production,
nike air more uptempo, sales, finance and technology, the module re-combination, to control product quality and shorten delivery time. Of course,
griffey shoes, although the custom to bring the technology to enhance business difficult, but there are high profits. Wei Guihua, said: "Customized solution for consumers to really feel my problem, while this is a business efficiency without sacrificing the premise has proved, it enables enterprises to obtain customized marketing a full range of competitive advantage." Data shows that BMW "mini" average buyer spent $ 5,000 per vehicle for personal customization, equivalent to the original purchase price of nearly 1 / 3. Tailored clothing brand is not cheap, prices in the hundreds of million. Can be seen,
nike heels, for enterprises, this is the pen cost business. In pursuit of wealth, more and more manufacturers will transfer initiative to the customer. sound future market operators will focus on the big attention from the group moved to look for specific, appropriate the target. Where these objectives in place,
nike heels sale online, there is wealth there. - "Father of Marketing," Kotler example Today,
nike air max nm, more and more domestic enterprises have joined the ranks of customized . Haiers "custom refrigerator" is recognized as a successful example. Haier has in just one months time, more than 100 million units to get customized refrigerators order to create a market miracle. "If you want a triangle of refrigerator, you just open the website on the Internet Haier,
air max 90, according to the modules available online, design products you need, then 7 days after this refrigerator can be delivered to your home. "Haier CEO Zhang have on many occasions to give this example Ming Haier production-centric order management revolution. The washing machine can wash sweet potatoes,
www.nikesairmaxaus.com, butter play washing machine, refrigerator triangle personalized products, development of energy sources as Haier.