It doesn’t get more old school than Tod’s, the luxury Italian shoemaker that first made the moccasin sophisticated back in the Seventies. In this short film from GQ Creative Fashion Director Jo Levin and photographer Guzman, the brand takes a moment to celebrate their signature shoe with a little old-fashioned tomfoolery at Milton Abbey school in Dorset.
The inspiration for the work came about after Jo attended a sports day and noticed that a number of the boys were wearing Tod’s driving shoes, possibly the third generation in their family to do so. Keen to place Tod’s in an environment associated with tradition,
tod's sito ufficiale, heritage and elegance, Jo asked the school whether they might be keen to take part in a unique collaboration. The nostalgia trip, shot in March, documents a class as they go about their usual antics – enthusiastic tug of war,
tod's scarpe, learning about love from an incognito Miss Levin and defying classroom convention Dead Poets-style – all the while sporting Tod’s classic rubber-soled shoes in a myriad of colours. Coming to a Tod’s store near you soon,
tod's scarpe donna, public school boys never looked so dapper – shame about the regulation grey polyester.