Talking of Microsoft's unified-communications strategy,
Windows 7 Starter Key, former Softie Alec Saunders has an interesting post on how to "avoid becoming (Microsoft) roadkill" in the converging VOIP/conferencing/phone market. (Saunders spent nine years at Microsoft in a variety of product management and marketing roles,
Windows 7 Ultimate, including the initial launch of Microsoft Internet Explorer. He currently is CEO of iotum,
Office Standard 2007, a software firm with technologies in the "presence" space."Aikido,
Buy Office 2007, Retreat or War. What's Your Microsoft Strategy?" asks Saunders. His taxonomy: * Aikido: use Microsoft's momentum to launch complementary businesses; * Retreat: build vertical market applications instead of competing head-to-head in the platform space; * War: bite the bullet and take on the Redmond bull by the horns. A good read for anyone trying to avoid the dancing Microsoft elephant in any sector,
Office Home And Business, not just unified communications.