Occasionally an inbound marketing campaign requires me to search engine optimize a website that has already been built and deployed. These projects actually take more work and resources to optimize the on-page factors than if the site was being built from scratch and tend to be strategically flawed sales funnels. SEO should start before any [...]
Do you sometimes feel like you spend endless amounts of time trying to build links to your website only to get nowhere? You are not alone which is why it is important to really diversify your online marketing approach when trying to build a business online. Here are some ways in which SEO link building [...]
Take Your Web Presence From the Minors to the Big league
Search engine optimization is one of those things that a person really needs to embrace if they want to accept everything that comes along with it. Things like process,
tods shop online, time, and patience that are needed to get the job done are all part of having an SEO mindset. Since search engine optimization is not a [...]
What Does An SEO Mindset Look Like?
Link building is one of those things that is a complete learning process if you are trying to perform your own link building campaigns. It is important to realize that link building doesn’t always deliver direct traffic, so using the right measurement tools to determine effectiveness is a very important step in the process. Here [...]
Don’t Be a Bad Apple in Your Industry!
AOL sent out email notifications just days ago notifying freelance writers that their talents were no longer needed. The decision on behalf of AOL to cut freelance writers only grew more complicated when Moviefone Editor-in-Chief Patricia Chiu reportedly asked terminated writers to consider continuing to contribute without pay. Like those writers terminated from AOL, there are [...]
prepare your website to get results Business’ websites have evolved beyond marketing afterthoughts. They have become your business’ storefront, its receptionist, its customer service department and its sales team. When it comes to the perception you relay to customers about your business, consider tapping a professional web development and marketing team to make sure your [...]
Link Building is Always Changing!
4 SEO Implications To Consider Before Launching a Microsite
Over the past six months Google has put a lot of effort into adjusting their algorithms for local SEO. This may be the single biggest change I’ve seen to a Google search algorithm in years and has required new experiments, competitor attribute accounting, phone calls to colleagues, and many sleepless nights. In the old days [...]
In the world of SEO, “duplicate content” refers to content that is repeated on numerous pages of the same website word for word. It’s bad to have duplicate content on your site for two reasons. First, it provides a bad user experience. If a visitor is clicking through the pages of your site and realizes [...]
Was Clark Kent an SEO?
SEO Keyword Themes & Their Role in Inbound Marketing
It seems to be almost universally true that someone who is good at web design is lousy at Search Engine Optimization. And anyone (like us) who is good at SEO is a lousy web designer. Why should that be? Enter a little psychology to explain the difference between right-brain dominance and left-brain dominance. This is [...]
Incorporating Article Marketing for SEO Video Tips
3 First Steps for Mastering Local Search
The legend of Clark Kent, a.k.a “UberMensch”, continues to grow. Born in Smallville, a peaceful midwest town (at least that’s what his parents say), Clark was a precocious young lad, often running around the schoolyard seemingly at the speed of light. As Clark grew to become a young man, his feats became the stories of [...]
I’ll admit it, the first time you take a good hard look at your link building strategy,
monster beats earphones, the seemingly endless rows of directories, blogs, forums, business profiles,
ghd iv styler, social networking sites and more that you’re supposed to methodically work through can be incredibly overwhelming. A lot of website owners think the best approach is to roll [...]
Learning from AOL’s Decision to Cut Freelance Writers
What CIOs Think About Enterprise Mobility…(webinar)
Keep Your Link Building Diversified!
It doesn’t matter whether you are new to the industry or a seasoned veteran, it is important to understand the difference between cutting corners and actually performing good online marketing efforts. There is a difference between being looked at as a spammer and being looked at as a savvy marketing professional. Here are ways to [...]
How to Be a Great Link Builder
A microsite is a smaller website that works separately from your main,
asics gt 2150, larger website and sometimes supports it. An example would be a car sales company that sells two or three different brands and has a separate website for each brand that it sells. While some people see microsites as an opportunity to target more [...]
Avoiding Duplicate Content is Key for SEO
Why Good Web Designers Make Bad SEOs
…is the topic of the interview I’m conducting for this Wednesday‘s (4/20) SAP and Sybase-sponsored Virtual Event, ‘Why Go Mobile?’. Running from 10 am to 5 pm ET, you’ll be able to ask both technical and business-side questions from the mobility experts from SAP and Sybase (did I mention already it’s this Wednesday?) Check out [...]
Article marketing is a great way to establish your business as an industry leader and resource, create credible one-way links for your website and build the power of your brand. But article marketing requires a serious time commitment and dedication to producing quality content that provides value to both your company and your readers. Check [...]