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A tall order but not impossible. There are things you should do and things to definitely avoid. Your email subject heading should (a) stand out, (b) engage the recipient's interest, (c) relate closely to the body of the message and (d) not look like hype.To make your email marketing campaign stand out, you can indent the subject by using ">>>>>>>>" or "__________" or "********" but don't be tempted to use exclamation marks or all capital letters. These will catch the human eye but they will also attract the scrutiny of the filterbots who will most likely gulp the email down without even bothering to look further than the subject line. Don't be tempted to put L@@K in the subject heading of a business email, that sort of thing is fine if you are writing to a friend but it does not convey a professional image.
Experience another Lifestyle that's Out of the Ordinary, perhaps your loved one would enjoy stepping back through time and taking a stream train journey through the picturesque countryside? Indulge the love for architecture and innovations of a bygone era - choose the Cathedrals Express Steam Train Experience, and feel the years slip back as you both imagine yourselves in a previous age. Equally grand would be to feel the sun in your face and the wind blowing in your hair as you cruise in a classic car and then enjoy a gourmet lunch for two. The Gourmet Classic Car Day for Two will provide all the thrills of a Robert Redford movie!
Experience another Lifestyle as Star-crossed Lovers. You can choose between Lunching in Paris for Two (the most romantic city in the world!) or enjoying a two course meal at a London restaurant followed by a night at a theatre close by with a West End Theatre & Dinner for Two - Gift Pack. The ultimate picture perfect moment - the stuff that dreams and movies are made of - sauntering arm in arm down the Avenue des Champs-Elysees, or home after a West End show. Perfect!
On the yummy scale, a Chocolate Making Workshop is an ideal gift and must surely score a perfect ten for one not able to resist sheer indulgence? Or visualise in your mind's eye, if you will, the Ultimate Lifestyle Experience of meandering slowly through a picture-perfect vineyard, as you tour and savour the vintner's craft. The Wine Tasting at a Vineyard for Two Gift Pack is Perfect for wine lovers. And if you need to spice things up, and if you both enjoy getting a little steamy in the kitchen, perhaps the Indian Cookery course is for you? Learn to whip a culinary frenzy in your own kitchen! For the savvy gamester, defy the odds and learn to play poker like a pro! The Poker Experience Day is the UK's premier poker tour, where real money never changes hands! A fact for which your partner will be exceedingly grateful!
Email Marketing Campaigns - Humans Armed with your knowledge of the bots' weakness for certain fodder, you can make sure your email marketing campaign contains no tempting words that would turn your campaign into a series of tasty bot snacks. So, you've done your research, you know the words to avoid and you have found a neat tool that will read your email and tell you if you have accidentally used a "bad" word in your email marketing campaign. The next thing to consider is getting the emails read by the recipients. Having gone to a lot of trouble to plan you email marketing campaign and robot-proof it, you want to give the emails the best possible chance of being read. With one eye on the banned word list, you need to think of the human beings who will receive your email and create subject lines that will make them want to read each email.
Has your girlfriend ever moaned about how she wishes she could just Experience another Lifestyle and be like Paris Hilton for a day? Now you can make her feel like a modern-day princess and, with a Star Style Transformation, a whole day of luxurious pampering and style treats awaits her. Not to be outdone, has she ever fancied herself as Paris's sister Nikki? Indulge the shopaholic in her and send her on a 'How to Design Your Own Handbag' course. It's a potential money-spinner in the making - and who knows? You too could be jet-setting at her side!
And never underestimate the power of a picture - they do say it can tell a thousand words! Why not capture the moment forever and purchase a Family or Friends Photographic Portrait Gift Pack? It's a present that will last a lifetime and bring joy to everyone who sees it. For the fun-loving family, unique Gifts for someone with a great sense of humour, give a Personal Caricature in Black and White. It'll make you all laugh, over and over again, and there's a good chance they've never had that done to them before!
Want to sing like a Rock Star? Drive like a Formula One Racer? Surf like a Pro? Lifestyle Experience Day Gifts are designed to make you feel like you are Melissa Etheridge, a member of the Eagles, Michael Schumacher, or Grant Baker for a day. Or two. At Least. But the memories will last a lifetime. Whether you're into the romance of hot air ballooning, the exhilaration of a bungee jump or carelessly letting your cares slip away in a floatation therapy session, there is absolutely no excuse NOT to step into someone else's shoes of lifestyle. Try it on for size. You might like it so much, it'll stick!
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