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Old 05-02-2011, 01:17 AM   #1
patternh
 
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Default new era hats shop The Future of Ethical Footwear_2

There are a number of potential materials that could be used to make ethical footwear and shoes in the future although there is still some way to go before these materials become completely commercially viable. The ideal material would need to be strong new era hats shop, breathable, durable and look great when made into shoes.
Well there are already a number of companies which specialise in ethical footwear and manufacture shoes using a variety of materials and methods which have a lesser impact on the environment. There are Ecological shoes that are made using a variety of natural materials including cork, organic hemp, natural latex, coconut husk and vegetable tanned leather. They can also be stitched instead of using glue to make and the factory can follow strict ethical guidelines. The most sustainable shoes are made for comfort and durability so that they have a long life span but when their useful life is over they easily biodegrade.
Whilst there is plenty of talk about the environmental and ethical impact of the clothes that we wear including the use of pesticides to grow cotton, the energy intensive manufacture of synthetic fabrics and the fast fashion culture which commits thousands of tonnes of textile waste to landfill, we often forget about our shoes and footwear which is just as essential to every day life as clothing and has just as much impact.
To engage the recipient's interest in your email marketing campaign you can employ one of the following techniques: (a) state a powerful benefit - "xxxxxxx Satisfies Your Need for xxx" (b) pique curiosity - "xxxxxxxx Has Uncovered the Secrets of Success" (c) write your subject line with a news angle - "xxxxxxxx Launches xxxxxxxx For Those Who Want to xxxxxxxxxxx Fast!" (d) offer Immediate Gratification - "With xxxxxxxxxxx, you can start xxxxxxxxxx before the sun goes down tonight"The subject line of your email must be relevant to the body of the message. If you want to annoy people and ensure they never open another email from your marketing campaign, pick an important sounding subject line - eg "Urgent - Re Your Account" for an email that has nothing to do with any account held by the recipient. People do not like to be misled or tricked and will not forgive you if they think you are trying to fool them. Using an irrelevant title to get someone to open an email is tantamount to lying to them.
Fish leather is one possible solution. It is made using fish skin which is a by product of the fish industry and it is also really strong. The tanning process also does not use toxic chemicals. At the moment, it is mainly used for products like purses. Ocean leather is another possible solution which is made from kelp but is still in the very early stages of development.
The majority of shoes are made from either leather or synthetic materials both of which have huge environmental impacts. Leather is usually tanned using a process which causes damage to the health of the people involved and to the surrounding environment. The tanning uses chemicals including lead, zinc, formaldehyde, dyes and cyanide-based chemicals. Shoes are also often glued together using benzene which is highly toxic and damaging to the health of the workers. Synthetic materials are usually not biodegradable making them difficult to dispose of and also sometimes contain toxic chemicals like phthalates which are damaging to health and the environment in a number of ways. So how is likely is it that there will be more ethical footwear available in the future?
Some brands are taking big steps forward in the manufacture of ethical footwear but there is still a long way to go in finding the perfect ethical and eco friendly material to make the shoes from. Whilst materials like hemp and cork are both incredibly sustainable, they are unlikely to ever replace leather which is favoured for its appearance and durability. Vegetable tanned leather is a better alternative than conventionally tanned leather but still has an environmental impact associated with the rearing of animals and for many there are ethical issues surrounding the welfare of the animals.
One of the changes that would help the growth of ethical footwear would be change in attitude to the buying of footwear. Footwear can be considered as part of the 'fast fashion culture' and 'throw away society' where low cost shoes are purchased in line with the current trends and thrown away after a few wears. The second hand market for shoes is even less than with clothes. If people could consider an investment which they will keep for many years to come then they may not mind paying a little extra to ensure both quality and that the shoes have been ethically manufactured. The longer life span of shoes would then cut down on waste.
People will remember this behaviour and might even block all future emails from you. Words such as ": time-sensitive, only 3 days left, powerful, offer about to expire, exclusive ######## baseball hats Shoes at Discount Prices_935, limited, secret" are known to attract attention but should only be used in appropriate circumstances, ie when they relate to the contents of the email.Create an email marketing campaign subject line that doesn't look like hype. This has to be the hardest one of all as it is subjective. What looks like hype to one person will look like a reasonable proposition to another. A perfectly genuine statement will be suspected hype to an overly cynical person. The first thing to do is to avoid anything that you personally think looks like hype. Ask yourself if it would convince you if it turned up in your mailbox or if you would immediately hit the delete button - if you can't even convince yourself, you will be causing a similar reaction in other people.
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