Vista Home (www.vista123.com): Promotion difficult - Telecom China Unicom consumers can use around the fly when the letter continues to be to be observed
recently reported that in November this 12 months, China Cellular Fetion the organization of China Unicom and China Telecom will supply customers, customers of the two carriers are going to be in a position to use for and use Fetion organization.
but reporters flying from China Cellular at the head with the letter the make any difference is nevertheless internal discussion stage, China Cellular, which
customers that affect the flight of large-scale marketing of believe China Cellular on June five, 2007 letter released the item to fly. The data exhibit that in Q2 of this 12 months, China Mobile phone-flying letter had attained 20.45 million lively accounts of lively customers is 22.9% market share, ranking 2nd within the market. However the establishment in the starting of the letter had set up chains of flying - must be considered a registered user of China Mobile people. following graduation to work and reside elsewhere, so to get a phone amount, to ensure that the initial phone amount with all the letter of no use to bind the fly,
Microsoft Office 2010 Product Key, so fly the signal should really possess the versatility to bind another numbers, so long as the validation is like. & rdquo ; Hua Liu Hua Lan Consulting senior consultant, said. fact, the Chinese mobile end users are very serious in great quantities. There Research analyst, said in an interview, the customer churn rate of nearly 50%. While this loss is not loss-network, but consumers frequently change phone numbers clearly affected the promotion of Fetion. end of last yr, flying into the consumer information around the growth bottleneck. Although the number of registered users up to 1.7 million But in terms of active end users has always been complicated to have large-scale development. No binding between the signal and the fly, will fly the letter the user is more stable. Fetion user if more stable, but also conducive to China Cellular following the loss of a true understanding from the customers go. The reason why the imperative inner discussion only, and not form a unified opinion, is due to move to next stage of development there are two flying thought the letter. one of which is to develop a flying letter characteristics from the Internet IM. Insiders pointed out that the flying letter as Internet instant messaging tool, its future competitors will probably be QQ and MSN, but not generally perceived Telecom and China Unicom. There are reports, in 2009 Q2 Mobile QQ occupied 61.7% of mobile IM consumer marketplace, the letter is about 3 times to fly. As instant messaging tool, is going to be limited to the person, that is, the potential quantity of users within a closed. And the Internet has proved that want to develop IM tools the quantity of consumers play a decisive role. Then, product interface, consumer experience lead to the center of 3G products to inspire people to experience 3G Fetion new products. starting from August 1, Fetion Member Services is going to be charged 5 yuan / monthly fees. Obviously, this Tencent QQ held with imitation is suspected. but to the development of flying letters, in the cellular IM strategies need to have to be more unique to the Internet and cellular communications convergence is the development direction of a more flexible approach should be considered a breakthrough binding.
unbind will need a variety of support trends in the letter about flying once the consultant Analysys International, said Liu-sheng Wang: China Cellular to cancel flight if the binding signal and the telephone quantity, to do some work. First continue to secure the initial short message service, the use of unique resources to keep the consumer up and utilising attractive; Second, learn from other instant messaging software, Internet operational experience around the needs of customers internet, integrated game, SNS, search and other services in the unified service interface, and enhance person stickiness; Next, the letter by flying platform for telecom services and Internet application integration, development of user-friendly work, live and play in many applications, effectively expanding the consumer base; Finally, the search for consumer convenience and control management The balance, about the one hand the letter to encourage cellular phones and the freedom of flight bound for the appropriate use of bundled offer you convenience, around the other hand Fetion user per day limit the amount of messages used to prevent the generation of spam complaints.
will need to also be noted that, due to cellular instant messaging for text messaging substitution, China Cellular launched a wide range of flying if the letter from the innovation will inevitably compete with himself caught in an awkward placement.
with:
China Cellular Fetion local download
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