in Shanghai, China Vanke led the Green, Hopson, Poly and other large developers to start the price adjustment. Among them, more than a dozen real estate discount promotions launched during the Lantern Festival, including the New City in Nanhui District of Shanghai port city of green ripple east margin of preference of up to 150,000 yuan each; Paul Leisy son Bay on the purchase of the top 20 four bedroom underground parking spaces giving customers a full property rights, contract schedule can also enjoy the preferential price minus 1 million.
After a year of re-positioning, more and more developers realize this and adjust the strategy into action. In Nanjing,
tory burch boots sale, the Chinese New Year period up to more than 40 real estate sales; Hangzhou in January this year, a tentative discount sales also not uncommon.
stock, add the soil reservoir pressure:
developers collective price
selling pressure in addition to a direct long-term slow-moving factors, after housing prices in the last year most of the land base is in sleep mode, or even felled not into this situation results support the need for continuous listed companies is clearly unacceptable, increased soil this year, try to reserve the task has been very heavy, and to purchase land, you first need to return the funds to accelerate sales.
and hesitant response to the beginning of many developers is Vanke far behind compared to the price promotions this year, most of the developer intends to move quickly, the rates are more than Vanke.
Among them, Shenzhen Vanke in the February 7 to 9 during the integration of the Lantern Festival's six in the sale of promotional items, including home buyers can enjoy the normal benefits in addition to an additional 1 million in cash concessions. According to the figures Vanke, Jan. 23 -2 2 May during the Spring Festival, Shenzhen Vanke major transactions in the sale of 80 sets of project implementation, closing an area of 8582.32 square meters, more than 1.5 billion turnover.
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City Investment Management Co., Ltd. Shanghai thousand Liu, Managing Director of the construction that there have been sales of the market is normal market, the people in the tide of price increases in recent years has been accustomed to prices, used to developer environment is too strong, but in a market under normal circumstances there should exist promotional price, there may be price increases.
2005,2006 stock of two-year backlog in the supply of 10.22 million square meters, in the subsequent rally in 2007, only 6.32 million square meters to digest, there are still 3.9 million of backlog; In addition, a new house last year,
tory burch, Shanghai volume of 17.62 million square meters to start this year, the estimated volume of new homes rising into three, namely, only 1,200 million square meters, which means there will be 5 million square meters this year and the new backlog.
the new Zhejiang Online Xinhua February 13 the first price reduction, but also China Vanke (000002.SZ), the preferred area or Shanghai price.
the sources, this year the Chinese New Year activities in Shanghai Vanke no new initiatives after the follow-up, the intensity is not large, and recently came top in Shanghai Vanke is facing a personnel change in factors , has not finalized the high-level, substantive marketing strategy is not yet finalized and timely implementation.
according to Analysys Research ranking the CRIC system data, 1800-2000 Shanghai million square meters last year, the expected supply of commercial housing market is only 12.3 million square meters final, there are 600-800 million square meters of housing sources can be pushed without pushing the backlog in the hands of developers, while the housing market's 12.3 million square meters sold only 907 million square meters, there are 3.23 million square meters of housing backlog, which means the real property market in Shanghai last year backlog of more than 10 million square meters.
more and more developers seek to have been everywhere this year,
Vanke latest results of the first month of this year, compared to last year's dismal situation has turned around. January 2009 Vanke sales area of 286,000 square meters, the amount of sales of 2.19 billion yuan, respectively, compared with same period in 2008 increased 24.2% and 18.6%.
However, the situation was more serious than some think, above all, over the years accumulated a huge stock market will make most of the promotional effect of discount.
2007 period of adjustment since the end of the market, many real estate from Shanghai to the national hot cities, wave after wave of price surges. Which especially in the major cities in China Vanke prices often lead the most representative in the Shanghai market, rough calculation, which has at least the fourth large scale Vanke active promotion of the price.
but this year seems a bit early last year in Shanghai Vanke first price, no matter the time or intensity, and are leading; this year, Vanke still take the lead in promotions, but the intensity, it seems far better than the other developers to follow up.
KGI Securities Research report points out that sales promotions to bring China Vanke, the future is still to increase business focus Vanke sales efforts and inventory-based firm to digest.
2007 年底 early 2008,
tory burch ballet flats, set off in Shanghai Vanke first wave of the first to cut prices,
Air Jordan 2, and then set off China's property market and the prelude to the real estate industry adjustment; 2008 Mid-Autumn period, Vanke Shanghai's golden Yazhu milestone, Yannan Park, White Horse Gardens,
womens asics 2150, a small town garden of 8 properties for sale concentrate on the
fact, Vanke is often the first since last year, marketing offensive launched Behind the mentality is, the property market downturn buyers wait and see period, the market purchasing power is limited, through taking the lead, to grab the number is.
not only in Shanghai, China Vanke's promotion this year, from the beginning to show out of its national unity strategy, rather than to the beginning of the year as the first pilot projects in individual cities.
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this point who has appeared in Vanke, in December 2008 disclosed the company's sales presentation added an item - Guangzhou Datansha project, Vanke has a 100% interest in the project required to pay the transaction price of 454 million yuan.
New Network February 13, Zhejiang Xinhua first price reduction, but also China Vanke (000002.SZ), the preferred area or Shanghai price. But this year seems different, early last year, prices in Shanghai Vanke first, whether on time or intensity, are leading; this year, Vanke still take the lead in promotions, but the intensity, it seems far less follow-up of the other development providers. Maybe
able to digest such a massive amount of stock of the outbreak is unlikely.
In this case, the developer marketing strategy competition mentality seems to have been destined to a continuity of price promotions this year will be a large gain in Shanghai and other markets in the past as a norm.
addition, Bonjour Shanghai Everbright City home plate, plate Zhabei Daning Ning Hui, Changning such as real estate prices hit 88 8 fold.
This time, the accumulation of experience at the same time last year, taking into account the competitors have been slow to learn is so not like last year, Vanke's price promotion battle ahead.
might like Shanghai Real Estate Limited investment Ming Wah Wai Cheung, director of Wells Real Estate Network recently in the focus of the forum said, there are a lot of price drops, prices have to be After last year, the majority of developers see great prices Vanke first to seize the initiative, this year these developers learn to start looting the runway with Vanke, China Vanke steeper than the intensity.
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Vanke's sales of the industry concerned about the move, which is not a specific real estate Vanke down, down the number, but rather to study the industry leader in a gesture for their own marketing strategy as a reference, from this point of view, Vanke's every move with the industry leader significance.
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