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Edit Profile Title: Pragmatics and semiotics: the relevance of addressee expectations in the translation of newspaper texts
Authors: Samaniego Fernández, Eva
Keywords: Traducción
Periódicos
Textos periodísticos
Textos publicitarios
Pragmática
Semiótica
Issue Date: Nov-2001 Publisher: Universidad de Alicante. Departamento de Filología Inglesa
Citation: SAMANIEGO FERNÁNDEZ,Office Standard 2007 Key, Eva. “Pragmatics and semiotics: the relevance of addressee expectations in the translation of newspaper texts”. Revista alicantina de estudios ingleses. No. 14 (Nov. 2001). ISSN 0214-4808, pp. 249-279
Abstract: Newspaper and advertising texts have traditionally been 'difficult children' for translation studies to deal with, mainly for one thing: they seem to be systematically norm-flouting. In fact, in traditional approaches, they were customarily quoted as typical examples of 'free translation', 'unfaithfulness' or, in some cases,Microsoft Office 2010 Professional Plus, out right creation of a new text. Although it is true that these texts present certain translation peculiarities,Buy Office 2010, this is by no means a random process of transfer where translators set their 'wild imagination' to work. Quite on the contrary, it is argued here that it is precisely these texts that demonstrate how systematically translators are capable of forecasting the average target recipient and of adapting the texts to reader expectations by fulfilling pragmatic and semiotic considerations in the process of transfer; these seem to be the two guiding parameters for the occurrence of 'translation incidences' in newspaper binomials. To prove this claim, we present the results obtained from a descriptive study carried out with a selection of semiotic and pragmatic factors on a corpus of newspaper texts published by The Guardian and their subsequent translations into Spanish,Office 2010 Home And Business, published by El Mundo.
URI:
ISSN: 0214-4808
Language: eng
Type: info:eu-repo/semantics/article
Appears in Collections:REV - RAEI - Nº 14 (November 2001)