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Old 05-14-2011, 06:13 PM   #1
superCC571
 
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Default 谜底2

  
一、名词说明:(每题4分,共16分)
  1.促销:是指企业通过人员推销或非职员倾销的方法,向目的顾客传递商品或劳务的存在及其机能、特点等 信息,赞助消费者意识商品或劳务所带给购买者的利益,从而引起消费者的兴致,激发消费者的购买愿望及购置行 动的活动。
  2.分销渠道:是指某种货物和劳务从出产者向消费者挪动时获得这种货物和劳务的所有权或辅助转移其所有 权的所有企业和个人。
  3.相干群体:指能直接或间接影响一个人的立场、行为或价值观的集团。
  4.产品的经济性命周期:是指从产品试制胜利投入市场开端到被市场淘汰为止所阅历的全体时 间进程。
  二、填空题:(每空1分,共10分)
  1.直接分销渠道、间接分销渠道
  2.市场占领率、同行业最大的竞争者
  3.消费者需要、企业利润、社会利益
  4.顾客差别定价、产品情势差异定价、销售时光差别定价
  三、单项挑选题:(每题2分,共20分)
  题号
  1
  2
  3
  4
  5
  6
  7
  8
  9
  10
  谜底
  D
  A
  D
  D
  C
  A
  D
  D
  C
  B
  四、简答题:(请求要点明白,supra skytops 2,并有阐述。只答要点而未论述者,只能酌情得分。每题10分,共20分)
  1.试述市场营销观念的基础内容,并结合社会经济的发展变更的特征,阐明市场营销观念的构成和发展过程 。
  答:从19世纪末到当初,西文发达国度的企业市场观念,可分为五种:
  (1)生产观念,即以生产为中央的企业经营思惟,重点考虑“能生产什么”,把生产作为企业经营活动的中 央。
  (2)产品观念,即企业以消费者会取舍质量高的产品为条件,把企业营销活动的重点放在产品德量的进步上 ,深信只有企业能提高产品的品质,增添产品的功效便会顾客盈门,而不讲求其它如销售方式。
  (3)销售观念。又称推销观念,是以销售为中心的企业经营指点思想,重点考虑如何能卖出去,把销售作为 企业经营活动的核心。
  (4)市场营销观念。是以消费者需要为核心的企业经营领导思维,重点斟酌消费者需要什么,把发明和知足 消费者需求作为企业经营运动的中心。
  (5)社会营销观点。社会营销观念是20世纪70年代呈现的新观念,它强调企业向市场供给的商品和劳务 不仅要满意花费者的个别的、面前的须要,而且要合乎消费者总体跟全部社会的久远好处,red wing safety
  2.影响分销渠道抉择的因素有哪些?试联合市场营销实际进行剖析。
  答:(1)产品因素。
  (2)市场因素,tods shoes for men
  (3)生产企业自身的因素。
  (4)政策划定。
  (5)经济收益。
  (6)旁边商特征。
  五、案例分析:(共30分)
  市场细分是依据消费者对产品的不同欲望和需求,不同的购买行为和购买习惯,把整体市场宰割成若干个分市 场或子市场的过程。
  (1)进行市场细分有助于企业挖掘市场机遇,进而开辟市场。
  (2)进行市场细分能有效地使企业充足应用现有资源,women polo shirts,取得竞争上风。
  (3)通过市场细分,有利于企业懂得各细分市场的特色,制订并调剂营销组合策略,加强企业的市场应变才 能。
  (4)有利于中小企业开发和占据市场。
  该企业采取的细分尺度是地理因素中的地域细分子目以及人口因素中的年纪细分子目,为了更深刻细分,还能 够采用地舆因素中的城乡、地形子目,人口因素中的收入、职业、文明教导细分子目,心理因素中的个性特征、消 费价值观念子目,行为因素中的购买地点、使用者、应用频率等细分子目。
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Old 05-14-2011, 06:13 PM   #2
a9bimi9o
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Dear friends, Hello everybody!
?? First ** I am here on behalf of travel agents, all of us to visit Wuhan City, a warm welcome. My name is ***, ** Travel is a tour guide. ** This is a driver, driving experience is very rich, so you can rest assured in the tourism on the way out of the window to enjoy the beauty of Wuhan.
?? Well, now we have to begin to explore today's destination - the Yellow Crane Tower off.
?? just after the September 9 Chung Yeung Festival, we know that the Chinese nation has always had the tradition of climbing and poetry. So beautiful, open view of the mountains, lake and river construction of tall towers, to be the best place for poetry in ancient view, like the edge of the Yueyang Tower, Dongting Lake, Jiangxi Nanchang Poetic coast of the river, there is our Yellow Crane Tower, all because of the grand scale, complex roof structures and peculiar shape of the world-famous, and known as the Yellow Crane Tower and its history is long, floor, door to the third floor of the majestic pose of the head.
?? But the Yellow Crane Tower started construction when not used to watch the scenery. Wu Huangwu the Three Kingdoms period is two years in AD 223,エアマックス 2009, Sun Quan in order to achieve the Later, the war has passed, the Yellow Crane Tower is becoming a good place that people make a sightseeing tour. In particular, several scholars during the Tang Dynasty, but also in the history of the Yellow Crane Tower left a very special scene. We can guess what a few people? Have. Then there is an Speaking of the two of them, there is an interesting story about it. Cui Hao said shortly after the poem in the Yellow Crane Tower, Li Bai also came to the Yellow Crane Tower. Li Bai is a bold and romantic poet, boarded the Yellow Crane Tower, to see the Yangtze River flows east to the rolling, poetic reverie,ナイキ air max 360, is also prepared to write the poem, but just as he should question the pen, suddenly saw Cui Hao's poem. Cui Hao's poem he felt so good, and that if he write, would not I, fame ruined. Therefore, Li Bai, wrote a limerick on, and then sign off to go. poetry,nike エアマックス95, Li Bai's mind is certainly a very melancholy. So they hope that one day with a low ratio of Cui Hao. Later, go to his good friend Haoran Yangzhou, came to Yellow Crane Tower,新春寄语, respectively, he is reluctant to part, full of passion and wrote a farewell poem, which is the This poem is the Yellow Crane Tower magnificent, long-term perspective is very nice description of the mood, amazed the world and become eternal farewell. Poetry critic comments,airmax 2009 レディース, thousands of poems describing the Yellow Crane Tower, Cui Hao's Qilu - Gordon Yellow Crane Tower, Seven-Li Bai - Yellow Crane Tower Crane Tower sent Haoran, can be called a tie for first. This is the history of the famous poem Cui Hao, Li Bai sign off, Cui Hao led to fighting with the poems of Li Bai, and ultimately won the tie for first place, so that a section of the Yellow Crane Tower name to literary stories through the ages. Later, good person to build a basis of Li Bai in the east of the Yellow Crane Tower Yellow Crane Tower Park is now Cui Hao's poem within the wall, opposite the Pavilion of Li Bai sign off .
?? As for the origin of the name Yellow Crane Tower, a fairy named because of its name and the two statements by Hill.
?? long time ago, a man named Xin Hu hill in the yellow liquor to survive. One day, a bit ragged Road stumble come to him for drink, Hsin Although the small-business profits slightly, but He was honest and kind, generous and very pathetic to see Road to generously agreed. Satiated after very grateful to Hsin Road. Road will come a day later, and Hsin is responsive. Unconsciously year has passed. One day, Road and arrived at the hotel, Hsin saw, quickly prepared food and wine in honor of Taoist stopped me and said: Today I do not drink, I came to say goodbye to you. Added daily alcohol consumption, could not say thanks, give your paint a painting commemorating the hotel bar. Finished, Road picking up the orange peel on the wall together,Hundreds of species of message like to turn the cl, and soon to draw good a crane , the orange peel is yellow, so it's also the yellow crane. Unfinished after the Road to the Sim's said: if you clap-phase move, Huang will be down for drinkers to dance performances. Hsin one,A Dying Man's Favorite Cookies, very happy to see a good painting Crane Road, lifelike and very beautiful. He turned to the Road that thanks to his hotel seasoned with such a good painting a picture, but the Road has disappeared. The next day the hotel to the guests, he remembered the Road, then clapped a try, Huang has indeed jumped down, hoping for high-ming, but why dance, dance, dancing back to the wall completed. Guests looked very interesting. After the news spread, attracting the people and distance Wuhansanzhen visitors have come to the store to see Huang dance. From the hotel business is booming, Hsin thus made a fortune. Ten years later the day, Road appeared in the hotel and asked Hsin said:. Huang front wall blew a wonderful song, Huang Wensheng and, with the flute singing and dancing. After a blow, saw the Road step onto Huang Hefei away. Road did not come back since then. Sim-style in honor of Huang and his seasoned, so the savings of many years out, next to the hotel and constructing a tall building, named Yellow Crane Tower. Thousands of years, the story spread widely in China, as the Yellow Crane Tower is named the most influential because of the legend cents.
?? But after research, the Yellow Crane Tower Hill got its name because the truth is the greatest. Yellow Crane Tower Hill where the snake is something arranged by the seven mountains which form end to end, from west to east, turn yellow Hu Shan, Yan Jia Hill, a total length of over two thousand meters, like a snake volts, so there is the name of Snake Mountain. Yellow Crane Tower was built in the mountain top where the yellow swan. Ancient Chinese, the swan and crane two words are common, it is also called Huang Shan, Huang mountain pavilion, of course, named Yellow Crane Tower.
?? Members tourists, we have come to the Yellow Crane Tower. We now see the Yellow Crane Tower is rebuilt after the liberation. Before the war and other reasons, repeated many times at the Yellow Crane Tower waste. Finally, a Until October 1981, the Yellow Crane Tower renovation project was a ground-breaking start, completed in June 1985. The main building modeled on the floor wen, but the use of the construction of modern construction techniques, yet without losing the unique shape with Yellow Crane Tower window, surpasses even the magnificent history of the old buildings.
?? reconstruction of the Yellow Crane Tower in Wuhan Yangtze River Bridge construction so as to leave the displace, built in the high end of the snake Shanxi west slope of the mountain view from the river about a km. Although it displace relative to the Yangtze River is far from a lot, but because the ground floor elevation of more than thirty meters above the river, coupled with high-rise mountains higher, imposing, vision, momentum is actually more than old buildings. Yellow Crane Tower building from the main building, with booths, Xuan ##############, the Church etc., distributed in three platforms, along the central axis of the layer increased. Yellow Crane Tower Park, the first level platform is the west gate, the central pagoda is like winning. Arch on the second level platform that I just mentioned the North and south sides are equipped with verandas and kiosks. We can see between the two pavilions on the stone, is a returning bronze Huang. A standing afar; a bow feeding, stood above the snake turtle, meaning the land of Huang returned to Guiyi confrontation. The third layer of the central platform stands Yellow Crane Tower. Cornices have 5 layers, but in fact there are nine, is to take a long long time, or the meaning of forever. Arranged layers of the whole building has a large mural, couplets, and cultural relics. While we can watch and makes the inside. The CASTLE overlooking beautiful panoramic view of the three towns, but also allows us to feel the feelings of the ancients.
?? Well,エアマックス 2003, talk so much, we certainly can not wait to experience the some of the bar. Here we first dissolved, we are free to visit. Still here after two hours of collection. Hope you have fun, but would also like to remind you not to forget the time oh so happy.
?? friends,air max 95 激安, all in attendance. We are here today to end the tour. Dream Guide Thank you very much the support and cooperation. If you have any deficiencies, please also point out to me to correct, after a better service for everyone. Hope today's visit can leave you with a very good memory. Thank you!


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