Microsoft anti-piracy in China to accelerate the

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with Microsoft's new operating system was released Windows7 draws near, Microsoft is not going to seem commonplace piracy of an eye, one eye was closed. However, these appear to be In the pirate sites, been to , in the first 4-26 days, once a day to remind computer users faced with security risks. the first 27-29 days, once every 4 hours to remind the first 30 days, to remind one hour, after each boot will pop up interface, user education reporters, Perhaps Microsoft hopes to Windows7 start, so we started to pay a genuine operating system. starting from last November, is responsible for Microsoft's Windows platform for the global strategy, corporate vice president Mike. Nash (Mike Nash) to China twice each quarter. He is not the first high-level Microsoft Active Qingzhan China, but it is the most enthusiastic Zhongguancun, the birthplace of the pirate in search from the Windows Genuine business in China, an important turning point. showed that 20.1% of the pirated users into thinking that they bought the computer pre-installed software is legitimate. This shows that Microsoft has a lot of potential users in China, although they do not use legitimate.

into legitimate sales of pirated there is a huge potential. >
with a lot of controversy was aroused XP and Vista, Right back to the original desktop computer work is not affected. However, the activation mechanism is built Windows7, in the use of genuine moment, security technology already exists.

While it has been quietly , but genuine Microsoft strategy in China has never stopped. from the PC market, with China leading enterprises Lenovo, HP, etc. to carry out the depth of cooperation to ensure the genuine rate of pre-rate; to VISTA in the Chinese market in 2006 to sell the world the lowest, and then to take legal action to make the tomato garden was eventually banned. Microsoft, almost in the Chinese market has to learn how to express their wishes.

during the past year, Microsoft China's consumer and online marketing general manager Wei Green and his colleagues most of the time with China's OEM manufacturers and partners to work together to ensure compatibility Windows7 known for this new operating system more widely accepted. The importance of Microsoft is self-evident. p>
IDC report, released in October 2009 from the end of 2010, Microsoft's revenue from every dollar Windows7, Microsoft outside the ecosystem will receive $ 18.52 in revenue. In China, the income of up to 27.54 dollars. Chinese computer market growth, the speed it should still continue.

Prior to this, according to research firm iSuppli expects the global personal computer (PC) shipments in 2009 will be reduced by 4 %, from 299.2 million units in 2008 fell to 287.3 million units. as PC sales slump, Microsoft fourth-quarter earnings down 17%. The core of the Windows PC sector revenue dropped 29%, to 31.1 billion U.S. dollars.

7 later this month Microsoft has provided a preliminary version of OEM manufacturers, U.S. time on October 22, China time on October 23 will officially release the final version of Windows7.

band to experience Windows7 to market prospects, and no more appropriate place than China has. continuation of low prices during VISTA, Microsoft announced, Windows7 listed, in China, the Home Basic Edition operating system, price of 399 yuan, 699 yuan Premium. than VISTA's price cut is 20%, is by far the world's lowest price, only the equivalent cost of renting a three-year anti-virus software.

perhaps for Microsoft, low-cost appreciation is not important, Microsoft will eventually have to get genuine software does not just sales, but the entire Chinese market confidence. Chinese computer users, Internet users and Internet holdings are busiest in the world, only standing here , is standing in the center of the world.

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