Joe Girard: The world's greatest salesman
Joe Girard (Joe Girard), a world-selling romance, as 12 years topped the world log huge worldwide sales of the premier Ji Sini One of the throne, he preserved the world record car sales: the mean everyday sales as 12 years 6 cars, so far no one can destroy. He was Ji Sini World Records as the
legendary life
Joe Girard, 1928 November 1 was nativity in Detroit, a city of meager families. 9 years old, Joe Girard began to give the shoeshine, news allocation,
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GHD Purple Gift Set, Joe Girard bankruptcy, debt had approached $ 60,000. To survive, he entered a car dealership, 3 years later, Joe Girard sold 1,425 cars by year's results, breaking the Guinness world record car sales. The people in the 15-year career in the automotive market has sold 13,001 cars in total, average daily sales of 6, one to one and all sales to individuals. And thus he built a Guinness world record car sales, while access to the
sales are sales tips and strategies for the business intelligence needs. Every salesman in the behind has its own peerless recipe for success, then the rendition of Joe Girard's brilliant marketing, and his secluded is it?
card are everywhere: selling to everyone
everyone to use affair cards, yet Joe Girard's reach is different: he everywhere, visiting cards, pay the bill while dining in the canteen, he wanted business cards folder in the bill; in the amusements hippodrome, he places the card into the climate a lot a lot. Card filled the ventilation, favor snowflakes, unlocked into the air every edge of the stadium. You may be wondered by this practice. But Joe Girard believes that this approximate made him a amount of pen business.
Joe Girard that every salesperson should try to let more people know what he is act, what merchandise sold. This way, when they need his product, they will think of him. Joe Girard is a disperse cards unusual asset, it would such a object is impressive. Thus, when people buy a car, it will certainly think of that strew card salesman, remember the name on the card - Joe Girard.
250 law: not to offend a customer
in the back of each customer, all standing about 250 people, which are relatively near relationship with his people: colleagues, neighbors, relatives and friends. If a salesman at the beginning of the next week to penetrate 50 people, including 2 customers at all times his outlook was obnoxious, to the end of the shackle to 5,000 people may be unwilling to deal with the salesman, they all understand one thing: Do not do business with the salesman. This is Joe Girard
250 law. As a outcome, Joe concluded: In anyone circumstance, do not offend even a customer. Joe Girard
in the entire marketing career, he has 250 laws every day to keep in idea, take a like each additional, or their state of mind is not so good causes, neglect customers. Joe Girard when he said: :
However, to make the customer believe that you like him, care about him, you must know customers, to gather all pertinent message of customers. Joe Girard pertinent to point out: days compliant to cost some period to understand their customers, ready to pave the access, then you do not anxiety about their own customers. with tape recorders and computer features and customer contacts in the process, said customers should be serviceable information are recorded, and then take some profitable material from. talk, joyful, dancing ... ... at all times you have the method to make customers feel comfortable, they will not let you dissatisfied. Joe Girard in particular to promote their productions taste agreeable. And steering cycle, someone his touch action. If customers live in the vicinity, Joe Girard also recommends that customers take it family, so that his own wife, children and chairmen impress. In this course, customers will presently be the new car According to my experience of Joe Girard, who got into the taxi to drive some distance above the customer, which did not buy his car. Even if do not buy instantly, soon will come to buy. Because the new
Joe Girard believes that people like yourself to try, touch, operate, have curiosity. No matter what you sell, should find ways to exhibit your merchandise. And memorize, as distant as possible for customers to individually participate. If you attracted to their senses,
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monthly card: the real Joe Girard
aftermarket sales began a famous saying: process, turnover of both the end of this marketing activities, but too the beginning of the next marketing activities. After the marketing whether the seller can persist to care about the purchaser, then he ambition obtain both the antique customers, but also attract current customers, so that the business bigger and bigger, more and more customers. It is this notion
Joe Girard made to sell the handle as a begin. Joe Girard and their customers in the transaction, the monthly will be sent a card to them: Happy New Year in January, February, commemorating Washington's Birthday, March, St. Patrick's Day Congratulations ... It is for of Joe ... Ladd did not forget their customers, customers will not forget Joe Girard.
Hound plan: let customers help you find customers
Joe Girard that sell this line of dry, is the need to help others. Joe Girard's a lot of business are from the Joe Girard's famous remark that
in business after the sale, Joe Girard always the stack of business cards and pamphlets hound programs to customers. Instructions to write the label of the customer to introduce somebody another to purchase a automobile if, later the sale, he will be 25 greenbacks per traffic award. A few days later, Joe will be sent to the customer gratitude cards and a pile of business cards, customers will receive a annual afterward Joe Girard sent a letter with a hunt plan to caution him that the pawn is Joe Girard is still legal. Joe Girard found that if the customer is a guiding diagram, then, Joe Girard will be more exertions to enhance trade and try to let it transform a hounding dog. Implementation of the plan is the opener to hound word - the customer must pay 25 greenbacks. Joe Girard's principles are: 50 human would rather pay the bad, do not miss a person be paid. Joe Girard
hound plans to make significant gains. In 1976, Joe Girard hound plans to send 150 pen business, accounting for about one-third of the absolute transaction volume. Joe Girard hound to pay costs of 1,400 dollars, the crop of the $ 75,000 commission.
sentiment
deep love for the success of their career
Joe Girard believes that the success of the first starting point is to love their calling.
no matter what occupation, the world some people will hate you and your profession, but that is different issue. Former U.S. first matron Eleanor Roosevelt once said: inferior, then you will actually inferior in the eyes of others.
he had asked a dejected male is doing what the male said to be a salesman. Joe Girard told each other: how can you salesman in this state? If you are a medic, your patients will kill you, because your state is grim. He also was asked by career. After hearing the other dismissive answer: you sell the car? But do not perturb Joe Girard: Because all go will have problems, tomorrow will not be much better than today, whatever, frequently change jobs if the situation will get aggravate. He emphasized that merely one thing. A tree, case in point, from the kind of work, care for,
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believe they
can do. But Joe Girard said:
Joe Girard said: into focus and passion. at all times you meditation you can naturally line every day to keep reiterating yourself. Only by allowing the scalding bombard of faith, the prowess to try, then you will detect that you can do, surprised even himself,
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Postscript: the troubled life experiences,
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