Mall devise how apt fascinate customers shopping

Many people consider that shopping is to go where the worker where the affair! Hey, if think you may bad, the reality is: people in a reorganization of your shopping route!
determine the mall design business, that is, you have easy access to shopping malls urge, perhaps before you came in and did not plan to buy numerous things, even now you just absence a shortcut from the mall to another place, but the characteristic circumstances in the market in, you may see on the magazine introduced a new product, to see which has not met long ago to buy a commodity, that was unfortunately marred similar items stay in the corner ..., unknowingly among, you will readily get busy and take a look, and then pay the bill.
wait until you obtain out of shopping malls, you will find yourself the packages to buy a lot of unplanned things.
how is this going?
You have to not think, in this accident is behind a array of well-designed shopping center. Including the action of your edge and are among the range of their attention.
Taiwan Rite Special Assistant Jiang Meilan Group Chairman, said: In these routes, the businesses will display the cardinal coerce of the maximum aggressive products. Sometimes, they will set up a small obstacle on the road: put 1 or two short closet merchandise, so you have to S-type alley. This will stretch your time to stay in business, increase your frequency of adjoin with additional commodities, but will not let you hate.
the random distribution of the DM also implies effort. Rite household brand new store beginnings for the design of each DM, the candles will be published on the top. Creative candles are not inexpensive not the best selling products, most people bought one and then do not buy it. But strangely, these candles printed on the DM, the bully is the best symbol, many people rushed to the store holding a DM Q: Where is it?
Many people think that shopping is just a accidental object, not rules. They are wrong, the fact is this - back in the shopping, there are a lot of shopping you do not know the mysterious.
Here is our elect of the 10 answers carefully, to see responses it!
Why do department stores are always compact than the mall?
consumers feel the different shopping experience, in fact, is reflected in the department stores and shopping malls on the main differences between formats.
pay more attention to shopping malls shopping experience and subject area than the department stores are usually large. General department store in size from a few thousand square meters to tens of thousands of square meters, there is little space for operation of department stores, more than 10 million square meters; can Mall, the 50,000 square meters within the shopping mall can only be cried a community center, an area of ​​10 square meters within the shopping mall can be called urban, suburban shopping area of ​​more than 10 million square meters. So, apart from shopping centers to determine the forms of the appoint, the area is most possible to determine either the factors and the size of the area to bring the straight cause of the different shopping experience.
but they can not depend solely on the area to decide the two, because at last, there are less than 5 million square meters of shopping center. There are many department stores and shopping centers different. For sample, the experience of spending scale up into the notion of shopping malls,GHD IV Black Straighteners, where its commerce mix, there will be a lot of catering, entertainment, fitness, charm, and other theme items entered. General shopping, dining, entertainment proportion to 50:32:18,GHD Green Straighteners, or a higher proportion of entertainment. The department store is only commodity expense, and very few have anybody experience-type services.
one can feel the difference is that a unified department store checkout counter, consumer goods, although the alternative of the counter, but the mall is to pay a nailed set of checkout. In the shopping center, the consumer is instantly in the store to complete the transaction, not through a third celebration. The reason why such a difference, because the department store counter sales chiefly through the way of revenue share (typically extracted 1 to 4 percent) profit. Unified control of each department store cash register counter sales, the monthly commission based on the proportion of their equilibrium sheet, after the sales commission will be discounted from asset back to the counter suppliers. Shopping center properties chiefly through the sub-rental income profit, but shopping centers are also gradually in the instruction of the commission, the way rental + commission is creature used.
shown in promotional fashion, a deduct department store is more or Fanquan to drive sales, shopping centers pay more care to some of the activities held in the mall gathering popularity. However, these distinctions are narrowing, Intime Department Store CEO Daniel Chan said the department should make a similar shopping center in the form of enhancement services to develop. The shopping center is also to meet the trend of deduct promotions, after all, for cost-conscious consumers, the more discounts than the live event more active stimulated them to buy. Why are the same size
stores, some supermarkets and some not?
who are willing to buy the supermarket from the ground, carrying large bags, the dressing store upstairs instruct it? In truth, the only people going to go grocery shopping and do not pay particular attention to those in the window of dressing, nevertheless those clothes can be bought only on a floor, or they may be they are more willing to take the time to pick dissimilar to buy. Wanda Group found that, although the supermarket has brought a lot of flow,GHD Diamond Flag 2011, but the contributions to the mall, the flow of other formats but only about 10%.
but many developers still willing to mall basement to use most of the area leased to the supermarket, even although the rent is paid along the supermarket clothing store 1 / 5 or fewer. Developers have their own computer. A supermarket in addition to radiation to the circling residential area, but more importantly, the early construction in the market introduction of Wal-Mart, Carrefour's main business, not only to attract a large number of small tenants, but also won the land, bank loans of provocations and advocate.
but also a sly businessman and then calculate the wrong time. Wal-Mart shopping center in Xi'an Wanda, for the issue permission later than the mall opened six months. Wanda found that half of the circumstance in the absence of supermarkets, shopping malls like the very launch, and they feel a bit sorry.
the mall if you want to set the supermarket? Early in its evolution, the introduction of supermarkets accessible driven flow is a good determination. However, if the developer adult, market situation and good, the introduction of the supermarket that rents killer, it seemed a morsel redundant. Why is a door
department store cosmetics counters are always the first to see?
and shopping is different to the department store shopping, the door is always first to see cosmetics. Usually people who buy cosmetics mall to buy clothes as many, the cosmetic counters in large flow of people into the shopping center must pass through, easy to increase the chance to buy it.
Therefore, the huge division stores Yiceng display the elasticity of claim are large (can purchase), high-profit cosmetics, they have the ability and willingness to pay because this premier location Shangchang the highest lease. Cosmetics are packed attach, placed neatly, nice image, potentially improving the mall level. Even the taste is full of sense of smell is also the temptation of balsam into the mall to preoccupy passers-secret arms.
Now, scale up shopping centers like the Sephora cosmetics supermarkets and salsa on the flojust about eye-catching location.
Why can not find the bathroom floor in the mall?
girls ought have the toilet in the shopping line up During weekends or holidays, peppery phenomenon in the mall bathroom is forever overcrowded. Not even the passers-by shopping and you may also come to share this exclusive restricted crouching.
developers soon discovered that the establishment of the lavatory layer in the mall namely not alter in the public lavatories. Now, those who ambition attempt to avoid the fashionable shopping malls built in the lavatory floor, so that by least a few that encourage clients to mart extra than roam; and shopping malls are a tiny old to change their character in public lavatories. Shanghai's Super Brand Mall is the path it is via conversion, simply neatly sealing of a layer of always the toilets. Why
away from the mall escalator is always located in the distant back of the door?
many new shopping malls, the entrance is invisible escalator, and it will be a decisive distance from the entrance, and his back door. If you want to go to the second floor, you will pass forward to take the escalator upstairs from the main entrance at each store, which increases your chances of spending in these shops.
those early years for the construction of the mall is the location of the escalator to anxiety about. Shanghai Super Brand Mall escalator to the position of a door, it is absolutely convenient for consumers, but businesses, however, it may decrease consumer hazard. Escalator at the mall can be the creating of that year to make good, and immediately there will be more complicated to change position, only columns with large areas of advertising and advertising embark to lead the flow.
Super Brand Mall lift floor and there are three such problems. Guests enter the main entry from the east of the square, take the escalator to the second floor from the floor, the face is access to three of the escalator. This design led to the client will not go into the second floor west side of the consumer. However, the Super Brand Mall has brought in specialists to solve this problem, the current procedure is given a number of sale will be held in the charming two-story flow.
why would occasionally look a shopping heart where the two outlets of the same brand?
covers some of the mall is the department store format, this department store is often the main shopping stores, shopping centers in the largely determines the quality.
This medley is profitable to a wealthy shopping mall brand, but there may be the presentation of shopping malls and department stores of the same brand, the result is clash and vicious rivalry. Wanda Ningbo Intime co-operation of shopping centers and to place such a clash can only be coordinated at a later stage.
this happens there is causative: a number of sidewalk outdoor the supermarket will be rented to other brands use, resulting in a unattached brand and shopping centers in the coincidence of the tenants. Large supermarkets are generally required to capture about two million square meters of area, but it is the substantial use of the advertisement area of ​​only about ten thousand square meters, the repose of the area, the supermarket developer to several times the rent paid to rent it out, take to pay the rent and his hedge, and sometimes even a surplus.
why the new shopping mall, would like to introduce a new brand?
as a fan of a brand, you may be in order to buy the brand's clothes and promenade a mall. Therefore, those who support a number, only this one brand to the main shops and shopping malls, like the flow of people has played a guide role.
investment in Beijing, Raffles City, the developer Cai Meifeng Cade, administering mentor of business intended, the first time want to have more access to Beijing or even China's new brand join. So, she deliberately recruited colleagues in Singapore, and eventually they brought two leased from Singapore households, the first is to do apparel, and another group is doing catering,GHD IV Pink Straighteners, the intention is to bring wish flow through these new brands . Why Garment District
can enjoy coffee?
brand itself to its neighbor who has a very tall sensitivity, so you will see there is always next to a Nike, Adidas, those juices, coffee and other drinks are also unified in the same layer . But few developers are gradually began to find, sometimes interspersed placed approximately clothes and drink, the effect may be better competent to bring drinks not only appended costing,GHD, but also give consumers a better shopping experience.
Now, when you are shopping thirsty, do not have to go shopping to buy a drink in the cellar of the shop or go out, some beverages and clothing shopping has mingle and mate together, such as Beijing Joy City's second floor - next to Starbucks fjust aboutme clothing brand. More shopping sucked every location in the atrium make the dining area, so that clothing stores are facing one open courtyard, and Shin Kong Place in Beijing, Raffles City is favor that. Why do amusements brand
generally placed in the ground or higher floors?
new shopping center, normally the floor and 1st floor will be rented to those who are renowned shops of multinational brands, in array to reflect the overall image of the shopping center, three more are influential in China local brands. But likewise worldwide brands Nike, Adidas, Puma and so above, it will not emerge on the first floor, yet was placed in a higher floor alternatively ground. The cause is sportswear neatness changes are no massive, regardless of location where they have more normal consumers. Why work to a idea meal
or watching a movie, always to the highest level on to the mall?
Construction in Shanghai Super Brand Mall, the designer John Jerde 2000 Winter visited the area of ​​300,000 square meters of Bangkok Bangkapit
Mfunction (iterator), see that many young people in the altitude of the huge multi-functional auditorium waiting to watch the agreement a week, so inspiration, change immediately afterward returning to the aboriginal architectural drawings, was built in the nine-story multi-purpose lobby. Now, the multi-purpose hall has transform a major brand session in Shanghai, large-scale road shows,GHD Precious Gift Set, star shows the gathering.
how to promote the flow of people into high-level mall, which is devised at the mall early developers will think. Usually, they will restaurants, movie theaters, game apartments and so easy to put together high-level flow of the project in order to digest high-level space and brought the crowd to the senior manoeuvre. Investment of these projects are generally completed in the early construction of shopping malls, for restaurants, cinemas and on the exhaust, floors and other hardware facilities have special needs, and if beyond correction to the latter, then the construction costs will cause big waste.
certified, unless the brand is particularly praying, or those placed in five layers of clothing is always better than the best-selling floor. Dinner and a video away the crowd and muscular consumer purposes, these projects will not influence them in a high level of enthusiasm.
those new shopping malls, restaurants proportion has been growing. The new corporation will be in Beijing, Raffles City, on the ground floor restaurants and shopping malls of the five - the highest level.
distraction formats also have the same effect. Wanda Plaza, found in the initial period is the most popular format of a supermarket, and the other movie theaters, KTV, game rooms and other entertainment projects. Thus, in terms of attracting people, Wanda has a law: only 60% of retail, dining and entertainment and other non-retail sales accounted for 40%.
In increase, some brands are always planned marketing market the maximum class in the mall, underground or die is not simple to ascertain at the mall, is also intention pedaled stream in these places.