" the title of a breakthrough.

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"remarkable 25 per door" occurred, it was for the Joyo sigh: "selling books should not have earn any money, but also often free shipping, which under the Glad fiercely. " It was also suddenly discovered that the same type of online selling books by Dangdang has spent ten years. Over the years, Internet companies with which some of the same age died boil, some landing Apprentice capital markets, only Dangdang is still family-run shop, income mysterious, rare financing, and no listing arrangements louis vuitton outlet seller, so labeled as Dangdang the "old monster," the call. earnings of a mystery the birth of 10 years, Dangdang not listed, there is no merger. Dangdang founder and co-president Li Guoqing admits, it is expected the listing day, the market is the goal, also on behalf of recognition from the outside world. Dangdang City finance money online is a must. Jingdong Mall with other types of B2C Web site almost every year in the last two years, "burn" a lot of money financing. While Dangdang passed three rounds of financing from the recent financing has been almost 4 years, but the market is still nowhere in sight. Internet companies with the same period, has been listed 2 years Alibaba, Baidu has been listed 4 years 5 years listed Shanda, Ctrip listing for 6 years. It is reported that the initial investment involved in Dangdang IDG, are still maintained some of the shares, according to the general fund of 10 year cycles of view, Dangdang and then not do anything, investors are anxious. listed on the company's profit has certain requirements, but today Dangdang income is still a mystery. According to recent public data, Dangdang income from the book trade is about 24 billion department store book business has far exceeded the growth rate of transactions reached 180%, department store sales of the business accounted for 20% of total sales. On this basis, the total income of at least 30 billion yuan. According to Vice President Chen Tenghua Dangdang revealed in March this year the company has maintained a monthly profit, return on investment has come a turning point on the curve. earnings statement, but the outside world has been questioned. Internet Watch Shi Hongbo statistics were a "profitable Dangdang history" shows that as early as October 2001, Dangdang called revenue has been achieved on the flat, in September 2002 began to really profit. Each year after, Dangdang will announce a "just beginning to achieve profitability," somewhat like "crying wolf" story. Over the years, Dangdang acquired when news spread. In 2004, the bid was too low Dangdang rejected e-commerce giant Amazon, it turned to the acquisition of Joyo. Subsequently, Dangdang has repeatedly denied interest in acquiring about Bertelsmann's guess. June of this year tunic dress, Dangdang co-president Li Guoqing and "accidentally" revealed in the market have made a 5-year proposed acquisition Dangdang company, but soon Dangdang has officially denied the news, that "does not belong real. " Industry analysts believe that time and made the acquisition of Italian-owned enterprises Dangdang should be true, but Dangdang contradictory position may be deliberately released some of the wind, to improve the asking price. not make money selling books online? boiled for 10 years Dangdang "old monster," saying the industry there are different views. Analysys International, Cao Fei, senior analyst with the Internet that, similar to Dangdang, Jingdong Mall that B2C e-commerce sites are relying on "bring benefits of scale" follow the marginal cost decreases, and so reach a certain magnitude and market share, the profit is very easy to do. In fact, the country does not a successful B2C market, the global e-commerce giant Amazon.com is also a loss of 7 years in a row before starting a profit. Cao Fei much prefer Jingdong Mall earlier reference to "ten million years," the statement, that is, Class B2C companies to enter the inflection point, to achieve a comprehensive sustainable profitability, may take such time and costs. According to his judge, Dangdang at least on the average balance in the profit and loss, as the Dangdang Li Guoqing said recently in the next year, "may only indicate a hope, a specific point in time can not be an open question." analysts said China's online shopping market in increments over the status of the stock, which means a year's online shopping market is a very alarming rate in the expansion of the . According to Analysys International's recent statistics show that in the second quarter, the domestic market size of B2C online publications has reached 632 million, annual growth rate of about 50%. For businesses, the most important thing should be willing to burn, staking their claims, first made by other re-occupy the territory well. addition, the "Daily News" in the interview that, prior to popular belief, "can not earn much money selling books online" there are a lot of opinions at odds. According to a book wholesalers, due to the size of the book is now online shopping has grown, online shopping platform has a strong bargaining power. For Dangdang, Joyo these channels, book publishers can often get in the position of half the original price, less popular books can be as low as 3 to 4 fold, followed by another online bookstore to sell 7 to 8 fold, make the difference. Cao Fei, also said the sale of books, audio products, such as the purchase price and the bid price difference is about 20%, far higher than 5% of class 3C, but also higher than the current national average of 15% of the B2C market gross margin. However, Cao Fei pointed out that "if from the perspective of profit, books and audio products, be a thin profits original louis vuitton outlet, such as selling a single 50 books, according to count 20% of the price difference, the site can earn 10 yuan; and sell 1,000 yuan a digital camera, a 5% difference to count, the site can earn 50. Because their focus is different, not to mention who is better on the business category. " product line expansion of the temptations now, online retailers have learned through expanding product lines, adjust the high-margin products, lower profit products and effective non-profit product portfolio to profit. B2C companies now commonly used strategy is first to occupy an area of ??low-cost and establish a brand and reputation, and then gradually expand its product line. Such as Joyo and Jingdong other in selling to more and more non-core categories of goods, also in 2008 Dangdang online retailing to the expansion of the formal launch of the women and children clothing, and other categories, there are self-employed are also joint operations. According to Li Guoqing said, the current growth rate of Dangdang department store business has reached 180%. Among them, from associates and department store sales have been self-employed part of the flat. The fourth quarter of this year, department store sales have accounted for 20% of sales in 2010 accounted for 25% in 2012 will account for more than half. industry analysts believe that Dangdang is taken into retailing joint venture investment model, in the first case of similar sites, and is currently still Dangdang revenue selling books audio products, so can not judge the merits of the introduction of foreign business operating and direction. However, in view of the Amazon every year there are nearly 30% of its sales from such a model, I believe that the country can also be tried. Of Dangdang, this is perhaps the realization of more revenue, the early market to get rid of "the old monster," the title of a breakthrough. (Daily Economic News reporter Zhuang Chunhui) yilai：nike high heels


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