To many people that know a little about fashion,
Women's Long Sleeve, the huge popularity of this brand with the young and the hip is something of a conundrum that they are unable to explain. For a brand that was established almost
seventy years ago during the second world war when the world could not be more different, to be so popular in this day and age where the young and the hip are constantly searching for what is new and cutting edge seems to defy logic.But the fact is ever since Fred Perry, the three time Wimbledon championship winning tennis player and Tibby Wedner, an Australian footballer teamed up to produce the first sweatband in 1940,
Abercrombie&Fitch, the brand has always been popular. Within a year or so the sweatband was being worn by most tennis players and a few years later when the Fred Perry brand launched the first ever Fred Perry polo with its distinctive laurel wreath logo, it was also an instant hit with the public.For decade after decade Fred Perry has managed to keep its polos updated and relevant to generation after generation of the youth of England and the simple and distinctive shirt has been worn and loved by young Britons for almost six decades now.Every subculture in England as well seems to have adopted Fred Perry polo as their uniform of choice be it the rockers,
cheap Women's Skirts, the mods, or even the rude boys. The brand has always been something of a cult brand amongst the young and its polos have always sold well and been some of the most stylish and trendy clothes to be seen about in.Fred Perry cashed in on this reputation and some say furthered it with one of the simplest tag lines in adverting history that went 'Shirt made by Fred, 'nuff said', which went on to show how ubiquitous the polo shirts with the laurel wreaths had become.Now in a completely new millennium almost seventy years since the brand was established and almost six decades since the first Fred Perry polo with a laurel wreath logo was first produced the brand and the distinctive shirt that they are most famous for, they are still as relevant as ever and still selling like hot cakes. The new Spring summer collection of is rumored to be one of their best ever and early sales are off the charts.
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