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first, EA's history, the game switched from the Pacific Network

EA EA U.S. Company Profile

(Electronic Arts), established in 1982, today the world's largest interactive independent developer and publisher of entertainment software company. EA company has EA Sports, EA Games and EA.Com three global brands, its EA Sport is a well-known professional gaming companies, sports series of computer and video games and entertainment software developers, publishers. EA is headquartered in Redwood City, California.

EA 2005 annual revenues of 31 billion and had 31 titles that sold more than one million copies. 2007 global revenues of more than 3.0 billion, and had 27 titles that sold more than a million copies. Game called overlord.

Electronic Arts Inc. Electronic Arts (EA) is the world's leading interactive publisher of entertainment software. EA wide range of products, including personal computer game Personal Computer, Sony Play Station 1 & 2 & 3, Xbox & Xbox360 video game software, Nintendo Wii, GameCube, Game Boy Advance games and more. EA is a U.S. NASDAQ listed company with annual revenues of more than 3.0 billion, operations in 26 countries, more than 7,100 employees worldwide.

EA's history

1.1 point

EA founder Trip Hawkins has a life of tireless dedication to the game, Strat-O-Matic the baseball games, and Dungeons & Dragons, br> to the other side of the North American continent, in the Stanford MBA, this decision brought him to the origin of the personal computer revolution.

years later, we became a Fortune 500 company, with nearly 4,000 employees, 10 billion dollars in annual revenue. the room to store the massive computer can now be at home on the corner of a table can be put down, but also the price of only $ 500. Cheap micro-computer example AppleII, Commodore 64, Atari 400/800 and the true digital processing capabilities to the side of ordinary people, they can calculate the personal income tax, to write school reports, of course, also includes games. Apple, after accumulating enough capital, Hawkins realized that now is a time for their own actions. funds invested. At first I a man, in August, I started at Sequoia Capital has offices there, I also began recruiting some of the early employees. In 1998 they moved to Redwood.

left to do is a company a name. 12 employees and marketing staff meetings, we decided to put their names as Electronic Arts . He hoped that the EA can be such a distribution company, and he because of their quality and professionalism by people called Road, and the most talented independent developers, to let the game industry has become and movies, books, music is just as important.

Electronic Arts released the first batch of games,coach outlet store Dong Boasting, Hard Hat Mack, Pinball Construction Set, Archon, MULE, Worms, and Murder on the Zinderneuf. This is the spring of 1983. Discount card game with special packaging, the designer's name written on the cover, the beautiful graphic design gives the appearance of these games, like similar music.

Well, the first six games, three games into the final century of fame list, and one became one of the best-selling games. ad

from top right: Mike Abbott (Hard Hat Mack), Dan Bunten (MULE), Jon Freeman (Archon designer), Anne Westfall (Archon programmer), Bill Budge (Pinball Construction Set) Bottom: Matt Alexander (Hard Hat Mack), John Fields (Axis Assassin), David Maynard (Worms?)

1.3 early start

EA Another masterpiece is the Doctor J and Larry Bird Go One on One, the sale of a 1983 baseball game. Game sales is good and because sports stars Julius Erving and Larry Bird participation.

This game, I bring them into the game to sports stars to promote the sales model. Hawkins decided to establish its own rules, EA reduced the retail center channel of the commission, to retain more profits to yourself.

1984 in the fall, Larry Probst to sell joined the company as Vice President. Probst brought to EA a new strategy, bypassing the intermediate channel, direct retailers. This makes the already good market share even more growth. With the increasing sales potential, EA released the game for other companies began to include Lucasfilm Games, SSI and Interplay. 1.4 setbacks

the same time, video game industry, the potential crisis is also growing, soon this crisis will subvert the entire game industry. Since entering the market since 1977, Atari's home computer VCS/2600 dominated almost all the families of the United States.

golden period in the host, Atari game cartridges to millions of hands to the retailers to satisfy those hunger, we should try any new games players the door. Atari's success in the hurry to get from the benefits of third-party publishers, flocked to this seemingly endless market.

to 1983, this machine is starting to show its age. Consumers began to lose interest in how to take the next step for no good plan. As the market's narrow and weak, lack of funds began to withdraw from the publisher, retailers have no choice, have substantially lower prices selling games, before these games can be repurchased.

This raises the speed of the chain reaction,abercrombie polo shop Inquiry about L-Arginine [India], in the warehouse do not sell out the machine mountains, to the end of 1984, the impact is over, retailers and publishers are badly hurt, only a few survived, consumers left, we even feel that video games are over.

this shock is so severe that it spread to a personal computer, force, to the game industry has left the brand for almost a decade.

. We are a little bit in the next few years to re-establish the industry.

1988's Wasteland, EA's an RPG game

Despite the early EA's marketing strategy is to focus initially promoted independence in the game designers, the company quickly realized that consumers pay more attention to the game itself. game makers are still being mentioned, but instead began to focus on the game EA series, the establishment of well-known brands.

One on One series of successful teaching to the EA sports stars into the game to the method, a series of sports games one after another the authority,coach shoes for sale, including the Jordan vs. Bird: One on One, Ferrari Formula One, Richard Petty's Talladega, and Earl Weaver Baseball.

As the company grew, EA set up a wide variety of game library. games released on many platforms, from AppleII, Macintosh, the Amiga, C64, IBMPC, Atari 800, and Atari ST. some of them well-known works include The Bard's Tale, Wasteland, Starflight, and Chuck Yeager's Advanced Flight Trainer. EA even started to intervene in other types of software, released Deluxe Paint, this is a very important on the Amiga applications.

At first, Hawkins for the severe trauma no interest in video game market, he felt that the PC is the future mainstream entertainment platform. But when the time came to Nintendo's NES, EA started the first game of their own development, Skate or Die, game the United States issued in 1988 by Coke. EA Sega Genesis, he knows his time, began to release video games.

a number of games, including the Skate or Die 2, pretty good deal. Machine insufficiency.

excuse to do football games. . I use it to simulate the 1974 Super Bowl, the Miami Dolphins 23-6 victory over Minnesota, the actual result was 24-7, looks good. Madden, hope he can help the complex professional football alive on the screen to reproduce.

name to increase sales partners. game design.

John roar of our mistakes, loudly criticized,coach sunglasses Mobile Games, and now want is really interesting. Nintendo gradually through their own efforts but the TV game market back on track. By 1989, Nintendo's sales reached $ 2,000,000,000, EA can no longer ignore this market of video games. Other companies are also eyeing the end of the year, with Sega 16-bit Genesis came to the United States.

and, like many other third-party publisher, EA video game that a care for. are you still producing cassette huge investment and risks. MC68000 processor, reverse engineering, so even without the help of Sega, EA can also develop the software.

this advantage was that he brought and Sega bargaining, Hawkins threatened to issue a license to bypass the Sega Genesis game, if Sega do not agree to provide more favorable terms. This is an adventure may bring legal consequences.

Fortunately, Sega and Hawkins saw the benefits of compromise. EA has a lot of games in hand can be quickly ported to Genesis up. and EA Sports games are Genesis powerful key to the success in the United States. and the battle will be very difficult for Nintendo, Sega needs to get all the help. 1.7 The Genesis

Now Hawkins turned to video games, he must convince his company also agreed to this decision.

like action games, So even individual employees to resign in anger, but I persuaded the group Yes, if the public decided to buy Genesisi this game, then to satisfy our customers, we have to develop the platform chosen by the public of those games categories, rather than our engineers hope the game. new models of the game. We also launch 23 other games. Sega has been established we are so dominant in the high-speed line have nothing to say the ability to surprise. period, EA set up considerable brand campaign, including Strike, NHL Hockey, NBA Live, FIFA Soccer, and Road Rash..

EA's Genesis Discography

EA also complex Strategy and RPG games from the PC to move over. Power Monger, Syndicate, Starflight, The Immortal, Might and Magic II: Gates to Another World, Centurion: Defender of Rome, and King's Bounty so that old players are very satisfied with the help TV game broaden the consumer groups, no longer limited to the original children.