coach bags China's leading Internet services and m

Tencent Holdings Limited (

total revenue 12.44 billion yuan ($ 1,821,900,000), 73.9% more than last year.

Internet value-added services revenues were 9.5307 billion yuan ($ 1,395,800,000), 93.9% more than last year.

mobile and telecommunications value-added services revenues were 1.9056 billion yuan (279.1 million U.S. dollars), up 36.2% over last year.

online advertising revenue 962.2 million yuan (140.9 million U.S. dollars), up 16.5% over last year.

Gross profit was 8,550,500,000 yuan ($ 1,252,200,000), 71.6% more than last year. Gross margin fell to 69.7% from last year's 68.7%.

Operating profit for the 6.0205 billion yuan (881.7 million U.S. dollars), up 85.5% over last year. Operating margin increased to 45.4% last year, 48.4%.

Net profit for the 5.2216 billion yuan (764.7 million U.S. dollars), up 85.4% over last year. Net margin increased to 39.4% from last year's 42.0%.

to equity holders of the Company's profit attributable to 5.1556 billion yuan (755.1 million U.S. dollars), up 85.2% over last year.

Basic earnings per share 2.862 yuan, diluted earnings per share 2.791 yuan.

Board recommends dividend of HK 0.40 cents per share, the proposal must be May 12, 2010 shareholders meeting final approval. The proposed dividend will be May 26, 2010 distribution.

total income 3,688,300,000 yuan (540.2 million U.S. dollars), up 9.5% QoQ, 75.9% more than last year.

Internet value-added services revenues were 2.8471 billion yuan (417 million U.S. dollars), up 8.6% QoQ, 92.6% more than last year.

mobile and telecommunications value-added services revenues were 549.9 million yuan (8,050 U.S. dollars), up 23.3% QoQ, up 37.5% over last year.

online advertising revenue for the 279 million yuan (4,090 U.S. dollars), down 5.0% QoQ, 33.1% more than last year.

Gross profit was 2,543,400,000 yuan (372.5 million U.S. dollars), up 8.5% QoQ, 79.8% more than last year. Gross profit margin from the previous quarter 69.6% to 69.0%.

Operating profit for the 1.7767 billion yuan (260.2 million U.S. dollars), up 5.7% QoQ, 90.5% more than last year. Operating margin in the previous quarter 49.9% to 48.2%.

Net profit for the 1.5331 billion yuan (224.5 million U.S. dollars), up 7.0% QoQ, 75.0% more than last year. Net profit margin from the previous quarter to 42.5% to 41.6%.

to equity holders of the Company's profit attributable to 1.5079 billion yuan (220.8 million U.S. dollars), the previous quarter growth of 6.2% year on year growth of 73.5%.

- the number of IM services to 522.9 million active accounts, up 7.8% sequentially.

- Peak simultaneous online instant messaging services, the number reached 9,300 million accounts, 23.2% previous quarter.

-

-

- IVAS paying subscriptions were 5,160 million, up 7.7% sequentially.

- mobile and telecommunications value-added services that subscriptions were 2,030 million, up 14.7% sequentially.

Ma Chairman and CEO of Tencent, said, very pleased that our instant messaging service QQ maximum number of concurrent users in March 2010 exceeded 100 million, in the history of China's Internet has set a new milestone. With the continuous development of China's Internet, we have witnessed users of quality service increasing demand, as well as from experienced, well-financed competitors competition. In order to keep us in this dynamic and competitive industry position, the next few years we will continue to research and development, technical infrastructure, human resources development and increased investment in brand and so on. the long term, these investments will benefit the company and shareholders. 77.2% of total revenue. Community value-added services, less subject to seasonal fluctuations, revenue increased 18.1%, to 1.2921 billion yuan. Growth mainly from the

In addition, to encourage users to use online community platform to transition over the same time, the company reduced the

despite adverse seasonal,coach bags, online games revenue increased 1.7% to 1.555 billion yuan, an increase mainly from the and outreach. Last quarter's web MMOG However, more mature MMOG revenue continued to decline.

mobile and telecommunications value-added services revenue increased 23.3% to 549.9 million yuan, accounting for the fourth quarter, 14.9% of total revenue. Revenue growth was mainly affected by bundled services, text messaging plan to promote growth in the number of users, because the introduction of social networking applications with the relevant privileges, and continue to improve service characteristics. In addition, the low third quarter of 2009 in the fourth quarter, the yield has been restored, and the rise of mobile gaming revenue growth also contributed. However, as China Mobile from November 30th 2009 class of business suspended WAP billing, the company WAP revenues decline.

Internet advertising revenues declined 5.0% sequentially, to 279 million yuan, accounting for the fourth quarter, 7.6% of total revenue. Decline in revenue was mainly due to changed service contracts with partners, independent search business into a search engine, resulting in significant search-related advertising revenue declined. Although the advertising business in the fourth quarter, the off-season, but the overall macroeconomic environment has improved, customer Tencent advertising platform to improve the effectiveness of awareness, so that the portal IM clients and advertising revenue increased 2.8%.

Share-based compensation expense was 100.3 million yuan, the previous quarter was 117.8 million yuan of the expenditure.

company in the quarter included a loss of 400,000 yuan's exchange rate, foreign exchange losses last quarter, 1.2 million yuan.

the quarter was 369.2 million yuan of capital expenditure, the expenditure for the previous quarter, 269.1 million yuan.

Basic earnings per share for the quarter 0.835 yuan, diluted earnings per share 0.812 yuan.

on December 31, 2009, the company's cash and cash equivalents, time deposits with initial term of more than three months, and held to maturity investments amounted to 11.6953 billion yuan. 1819000000 Chunghwa Express Corp company's total issued shares.

2009, China's Internet market continues to grow. According to China Internet Network Information Center statistics, the end of 2009 the number of Internet users in China reached 384 million, up 28.9% over last year; Internet penetration rate of 28.9% to the global average, but still lag behind the developed countries. After years of rapid growth in Internet penetration, the new user growth rate may slow down over time.

the other hand, Internet users increasingly into the daily lives of the average online user duration has been growing. In addition, the Internet has increasingly become the communication, liaison, entertainment, information and transactions of the major media. We believe in the long run, China's Internet industry will benefit from long-term economic growth.

on the Chinese economy and the Internet industry, 2009 was the changing of the year. Beginning, because investment and consumption by the negative impact of the global financial crisis, the challenging economic environment. However, large-scale introduction of the Chinese government after the stimulus, along with substantial improvement in market conditions. For the Internet market, mobile phone network traffic costs down, Internet-enabled mobile phone penetration rate of increase, 3G mobile phone network launched to promote the rapid development of mobile networks. End of 2009, the number of mobile Internet users in China increased 98.5% year on year to a substantial 233 million.

such rapid growth, accelerate the various types of Internet applications on the mobile phone growth, including WAP portal, instant messaging, social networking services, and games. Another major development in the Internet market is the growing popularity of social gaming applications, and promote substantial growth in social networking services industry, with each passing day. Social networking service platform of Internet users have increasingly become an integral part of daily life.

addition, since the MMOG, casual games and mini casual games continues to grow, and web games and social explosion in online games, online game industry continues to grow. During 2009, despite rampant piracy hampered the veteran Internet company Tencent, etc. involved, but the use of online video has increased significantly. On the online advertising industry, in the first half by the global financial crisis, advertisers significantly reduced ad spending in the second half as the market situation improved gradually restored.

With the continuous development of China's Internet, we have witnessed the users of the increasing demand for quality service, as well as from experienced, well-financed competitors competition. In this dynamic and competitive industry to maintain the position of Tencent, the next few years will continue to research and development, technical infrastructure, talent development and brand to increase their investment. In the process, the company will have to bear the substantial cost, and may even have to give up some of the income of the user experience. However, the company believes in creating long-term business needs vision, long term, these investments will benefit the company and shareholders.

2009, Tencent's diversified business portfolio achieved strong growth. By several major online game and community to promote the growth of value-added services, Internet value-added services during the year increased significantly. Mobile value-added services are also subject to monthly subscription services and bundled SMS mobile game to promote the growth of the business, achieved solid revenue growth. Although the impact of the global financial crisis, but the company constantly improve all aspects of the business,( a) the odds of the computation formula and the probability of, including brands, content and sales organization and technology platform, online advertising growth higher than the same industry.

2009 fourth quarter, value-added services for the community less affected by seasonal fluctuations, the Internet value-added services revenues continued to grow. Despite the unfavorable seasonal, online game revenues stable compared with the previous quarter, growth was mainly from the SMS mobile value-added services for a monthly subscription service bundled with the number of users continues to grow, significant revenue growth.

mobile games and lower the third quarter of 2009, the real yield some recovery in the fourth quarter, also contributed to revenue growth. Internet advertising revenues declined in the fourth quarter, mainly reflecting the contraction of the search advertising business, because the company and its partners revised the service contract, the transition to self-developed search engine. However, the overall macroeconomic environment has improved, customer Tencent advertising platform to improve the effectiveness of awareness, so that the portal IM clients and advertising revenue growth.

Looking first quarter of 2010, the company expects, students will increase the winter and spring vacation in the user's consumption will make the company's Internet value-added services, especially online games business, benefit from a more favorable seasonal factors. The mobile value-added services, China Mobile from November 30th 2009 class of business, suspended WAP billing, and the company left the service, including content downloads, ring tones and interactive voice response (IVR) business continued to decline, will affect their income. Control measures implemented in early 2010 - precise code, mobile value-added services will also have a negative impact. Chinese New Year holidays, the campaign is usually slow, so online advertising business in the first quarter will face off-season.

2009, the company's core instant messaging platform to achieve rapid growth, due to the increasingly popular social networking services through improved cross-platform integration of user activity and participation; In addition, installation of Internet-enabled mobile phone customers client software has also increased the use of instant messaging services. End of 2009, the number of IM services to 522.9 million active accounts, an increase of 38.8%; the fourth quarter, the highest number of concurrent users reached 9,300 million, an increase of 87.1%. March 5, 2010, the maximum number of concurrent users exceeded 100 million, in the history of China's Internet has set a major milestone, and wrote a new chapter.

year, the Company continued to optimize the real-time communications platform, a new generation of instant messaging services to market successfully QQ2009, enhancing the overall user experience, to better meet the different needs of large user base. QQ2009 been upgraded structure also wider and deeper integration Tencent other platforms, improve customer value and stickiness. Looking ahead, the company will further enhance the service based on a new architecture for different user groups to provide personalized features.

Tencent portal flow to continue to hit new high in China. In 2009, through increased advertising and promotional activities, including self-December 2009 to early 2010's major brand TV advertising campaign, Tencent's brand image and reputation further enhanced. The company also reported by strengthening the major events,true religion melbourne Coveralls, such as the sixtieth anniversary of the National Day, and to improve the quality of the content of each channel, Tencent leading efforts to enhance the status of the mainstream media.

2010, the company will use the 2010 Shanghai World Expo sponsors and the World Cup and other major events such as the opportunity to report to further enhance the status of Tencent's brand and media influence. In addition, the company will continue to improve the main vertical channel Tencent, Tencent other platforms to achieve more with integration.

value-added services to the community in terms of class, Mainly due to strong growth, social networking applications, especially the popular social network games, and the characteristics of the user experience and service continuous improvement. January 2009 real-name system launched social networking services - alumni, in 2009, maintaining strong growth momentum, by college students and young alumni welcome.

2010, the company will focus on providing more social networking applications, including third party applications to enhance customer value and better meet the needs of different user groups. Company will also strengthen the social networking platform and other platforms Tencent integration further extends the company's leadership position.

However, as the user base, the high penetration of QQ users, will On the On the The company will

2009, the online game business growth significantly. Since the second quarter since 2009, Tencent is China's largest online game operator, the platform highlights the advantages of Tencent, diversified product portfolio and execution capabilities. During the year, several major MMOG and casual games the strong market response, a significant number of users and revenue growth.



2009, the company launched a website MMOG In early 2010, the company also introduced a medium-sized first-person shooter game As the online game industry matures, the company believes the player will require more high-quality games, which will increase the investment requirements and reduce the success rate of new games. In this challenging industry environment, the company will continue to use its vast platform and extensive operational experience, through independent research, agency and investment, etc. in different segment of the market quality games. In 2010, the company initially to consider the introduction of four MMOG, will continue to develop new content for existing games and new games are played.

bundled text messaging plan by the mobile games business continuity services and the promotion of natural growth, mobile and telecommunications value-added services to achieve solid growth in 2009. During the year, WAP portal significant traffic growth and further strengthen its position as the leading wireless portal status. In addition, the company has continued in the existing Internet applications based on the development of various mobile Internet applications, including portals, instant messaging, social networking services and games to meet the different needs of mobile Internet users, and to tap business opportunities in China 3G market . Although

opportunities in front, but because of the value chain in the continuous development of China's mobile value-added services market outlook is still uncertain. WAP billing system and in early 2010 to suspend further implementation of regulatory measures, reflecting the challenging regulatory environment. Legacy services companies face shrinking volume of business,abercrombie and fitch outlet Canis Major, market, new competitors that competition. Although the company has been actively adjust their business operations, to reduce the negative impact of risk factors, but need to note that in 2010 the company's mobile value-added services to low-income predictability, volatility is high.

2009, the online advertising business experienced a challenging operating environment, especially in the beginning of a serious impact on the global financial crisis, investor sentiment and market advertising expenditures. Although the challenges are many, but customers Tencent advertising platform to improve the effectiveness of awareness, the company also strengthened the operation, so in 2009 managed to achieve higher online advertising revenue growth in the industry. In online games, food and beverage and apparel industry on the basis of the success of advertising, advertising in other major industries, including automotive and financial sectors have also made good progress.

2009, the company continued to focus on enhancing the overall business competitiveness. Advertising platform has been significantly improved to meet customer demand for the sales team to provide efficient support. The company also increased brand investment, greatly improving the advertisers on the Internet platform, Tencent advantage of the market recognition.

Outlook 2010, the company will focus on the use of an integrated platform as a key point of differentiation, expand advertising base, In addition, the company will make a significant brand promotion, launch, in particular, will use the 2010 World Expo and the World Cup large-scale activities such as the opportunity to improve the company's brand image and media influence, and create advertising opportunities. Company will continue to focus on improving the level of several major operations, including sales organization and advertising platforms. On the other hand, just turn the self-developed search engine, the company expects revenue this year, a substantial decline in the search business, but in the short term, the company will be to improve the user experience rather than the focus of revenue for this business.

Tencent offers a variety of Internet value-added services and wireless value-added services for Internet users to enrich the interactive online experience. Instant communication tool QQ, web portal Tencent (QQ.com), QQ Game portal, multi-media social networking portals such as QQ Space and wireless network platform, Tencent services the largest online community of Internet users to meet online communication, information, entertainment and e-commerce and other needs.

Tencent operates three principal business: Internet value-added services, mobile and telecommunications value-added services and online advertising.

Tencent Holdings Limited, listed on Hong Kong Stock Exchange, stock code 00700. Tencent on June 10, 2008 became the 43 Hong Kong Hang Seng Index constituent stocks. (Artesyn Technologies 17 / 3)