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1, industry research service object and purpose of

Take I just started to pay attention to the video game industry, for example, more close to the entry phase of this situation. In the example of the definition and classification of specific operations and then pull pieces before closely related to this matter - the purpose of the study, said the first study because the purpose of starting the work needed to be based on.

(1) companies within the industry.

no doubt that the industry is one of the living environment of the enterprise, directly determines the rise and fall of the enterprise development space. General business for the purpose of the industry there are many studies, strategic positioning, the investment project feasibility study, preliminary analysis of product development, marketing and so on and so on all aspects of decision-making are numerous, it can be said from a strategic business decision-making to all aspects of pricing decisions both the market inseparable Studies Research Industry. However, the content or objectives of the study can be read mainly grouped into two categories - market demand and master control competition in the industry.

most of the time these two studies is the need to combine, such as a common enterprise and industry analysis is to track all the sales of similar products. Enterprise based on all sales of similar products to determine the survival status of their products, and as a basis to develop further action plans. If the level of sales is lower than the same industry, you need to study the problem of the product itself, or the promotion is not enough, or the channel selection and management is wrong. If the judge is the product in question, users will have to further study the attitudes and product usage, in the end is the problem of product features, design, pricing, or the packing and so on. If the product design problem, then the user requirements for the design of what, where the current design of the products do not meet this requirement. Questioning the whole process of reconciliation is to ask the industry from the second competitive intelligence product, and then imported into the study of market demand. However, there are many types of situations can be independently carried out. Such as product pricing, and some types of products is through competitive pricing, just track the market price of similar products will be able to support decision-making; while others demand product pricing, without reference to the price of similar products or are not available, will have under consumer psychology and behavior of users to decision-making.

short of enterprises through the industry to grasp the direction of their own development, seize the opportunity to correct errors in time to obtain the level of return higher than the industry, industry research enterprise is the main user.

(2) industry, investors and financial institutions

investors, including investment banks, commercial banks, securities investment agencies, funds and individual investors. No matter what type of is the realization of efficient allocation of resources are. Direct that they determine the flow of capital or funds, the goal is to have efficient, profitable prospects of the industry and enterprises are concentrated. So investors need to determine the different sectors of industry profitability and investment in accessibility. For example, the second board to open a lot of small and medium enterprises in emerging market public offering in the industry door. However, although the scale of these enterprises are similar,abercrombie uk shop Allosaurus, but the earnings outlook is the difference between the existence of various angles. This difference has on profit margins, but also on the cycle. Profit margins, or whether it is cyclical, the difference is mainly from the characteristics of the industry itself. If investors can understand the profitability of certain industries and cyclical nature of space, it will be able to predict investment as an important basis for risk and value.

(3) government in charge of industry and trade associations.

government has two roles for the industry. First, determine if the same investors, the flow of social resources, the impact of the industry supply of those resources; Second, industry managers, directly determines the survival and development of the industry norm. For the second role,the true religion brand Inquiry about raubasine [I, the Government needs to consider the industry as investors as economy, the more important industry need to examine the social, political and other non-economic implications. Of course, industry analysts generally limited to the contents of the discussion in the economic field, the paper also ignores the role of government as the second demand for industry analysis. Such as local government and regional development agencies have for the selection and development of key industry issues, with industry and industry to promote or regulate, restrict the policy development issues, etc.;

addition to the above three categories of major industries outside of the main requirements, such as universities, research institutions, the media industry and the economy are likely to meet the needs of their clients when applied to industry analysts, but their needs are fundamentally subordinate to the main body of the above three types, no special mentioned above, this is no longer needed outside of the main three.

2, the video game industry research started

come back to, for example how to do my own video game industry is defined. An industry, no experience, no doubt the best entry materials must be books. The official publication of the book is the most systematic and comprehensive knowledge and information sources. I can easily find a Generally First, the benefits of a good book to find, most of the industry can find a lot of books, the second benefit is comprehensive, systematic, and generally a collection of multi-selection and written information, and to see knowledge of other processed efficiently. Take me to see the characteristics, which for the understanding of the nature and value of video games has a basic help. Example of which is the biggest inspiration to me that the game is Freud's

This at least makes me think of two things: First, the reality of addiction is the game out of necessity or that the ultimate pursuit, and second, the spirit of the game with all the activities are natural allies, including the mental work, study and other live entertainment. Understand these two points, I can generally be inferred to two of the industry is very important conclusions. First, a good video game must have a clear and complete world view, values, or else the player can not build up a unified virtual world. Second, video games as a purely spiritual products, cultural products, and its development in China will be a fundamental constraint. Because China is the world view and values ​​of social requirements are unique, he does not allow challenges at this level there. It can be said only when Hui Neng

This is what we study to explore the nature of reason. When the seed of a tree to determine what kind of future can grow into, on the specific soil to determine how the future can grow tall. When the researchers do not ask these roots, branches and leaves directly concerned, it very easy to get lost in the midst of the scene of numerous.

the book did not direct the definition of video games, but the rules of the game and put forward the concept of virtual environments, and electronic games interpreted as the result of combining the two. This is mainly to help us understand the essential characteristics of electronic game products, it can not be directly used as our definition of the electronic game industry. Why? Remember our definition of the industry when the first element is?

study!

Well, now you can combine the above mentioned section of the

If an electronic game companies to conduct strategic positioning, then the purpose of the study is to describe the industry, space industry and its components, so that enterprises benefit from the location found. So the definition of the electronic game industry should focus on various roles in the industry, the description of their relationship.

Table 1 Strategic Orientation of the video game industry demand matrix core products rely on the definition of electronic equipment to establish the rules of the virtual environment, virtual environment for electronic equipment game rules of the game describe the game to achieve defined objectives within the industry and the various roles their mutual relations, the role of A: run the game software and hardware platform development, manufacturing enterprises B: including the game engine, including multimedia and software technology to realize C: including planning business outlook, including the game D: Game companies operating or game publisher relations A is the industry's infrastructure provider. Personal computers and mobile phones is a common device, handheld, arcade and home machines for the gaming, so after the development of the three leading companies in the industry stand-alone game.

B is the industry's technical support and implementers. Their products rely on A, and C need to be adopted in order to realize their own value. Therefore, those who are passive in the industry.

C is the direct creator games. Is the C to the needs of users into games,coach sunglasses sale Another focus of course, cho, the formation of the industry's supply of value.

D in single games and online games have a different position. Stand-alone product in the game, D is just passing the value of those employed in the C; but in the online gaming products, D is the final realization of the value of those games, and the industry closely linked with the market or customers, the whole a bridge between industry and market.

the relationship between these four persons divided into two categories so you can make the following brief description.

A platform release D1 D2 game users online game operator A technology platform B C user stand-alone game plan game plan B C technology from the above that the purpose of strategic positioning of the electronic game industry: the video game industry is a platform for developers, game technology, game design, game publishers and operators of four types of roles and different types of products in different relationships on the show posed.

making this definition, I used the Table 1, and research purposes and the matching relation. And this tool is not appear in any of the previous strategic management or marketing management textbook, because they are not the subject for industry research. These tools or models in the industry research process is the need to keep each of the researchers own exploration and innovation, and on this part of the contents of which I would like to start in the entry is not to say, have the opportunity to write articles when the industry research and then advanced focus ahead.

to more examples of video game industry. I only pointed out that the above definition of the four roles, but the relationship between the four characters and each character has a profit model that has not stated a need for further follow-up study to know. After further research to enrich the above definition.

from the above definition we can see the level of industry classification, that is, the operation of electronic games into stand-alone environment or conditions, games and online games. It marked out a direct role in causing the relationship between industry and the biggest reason for the differences, and thus behind the research enterprise can pave the way for strategic positioning. Of course, even after a more detailed classification of the second, third and even more detailed classification. So what the right dimensions of the secondary classification of it?

of course, by definition, according to research purposes, this is also the previous article, which has repeatedly stressed before.

definition of the role is to sub-, sub-relations, then from the game's classification dimension, except in accordance with the environment, exceptionally, there are divided by platform, content points. Just look at the industry's leading business to discover what they should be different dimensions.

such as Nintendo, Blizzard and Shanda were Japan, the United States and China in the video game industry leader. But this business is the existence of the three big differences. Several companies from the annual report on the site learned basic business focused on the Nintendo video games. The Blizzard games are mainly the development of computer networks, of course, there are a variety of its parent company Activision Blizzard game franchise famous, covering online games and video games. The core of this big company Shanda Although its location is relatively wide - providing interactive entertainment services to businesses, but only the computer network of business development and operation of the game. The contents of these companies on the game does not seem to show a big difference, so you can determine the initial platform to better distinguish between different dimensions of the roles and relationships.

Table 2 Strategic Positioning of the electronic game industry demand classification of Ⅰ - game environment Ⅱ - operating platform Ⅲ - operating platform Ⅳ - single gaming platform products, platform games Sony PSP handheld game other handheld Nintendo DSL Street machine game COPCOM CPS SNK NEO other arcade console gaming platform Nintendo WII Sony PS Other Microsoft XBOX game console platform for a common platform mobile games Symbian Linux Windows Mobile Android iOS (original IphoneOS) other mobile platforms PC games in the personal computer Windows Mac OS Other platform network gaming platform games arcade games console gaming ditto ditto ditto universal platform for mobile games people play computer games on the platform I above separation of the special and general categories,vibram kso cheap, that of the role, relationship breakdown platform of more than layer.

but when assigned to the fourth grade, that is, each operating platform and which vendors to retrieve some relatively trouble. This requires a separate study for each gaming platform, especially in handheld and arcade, and I search the Internet are not directly introduced product classification system. In fact, I was reading some of the history of handheld and arcade barely introduced before the classification summarized above.

However, if the dimension of game content integration and then come down the minutes, the game content and the relationship between the operating platform is not clear to me, that every platform is not suitable for any content of the game, or whether each platform game content are particularly suitable for I do not know. It can also be seen as the actual game development companies need to study an important issue, which is both a classification problem, but also a practical need to solve product development problems.

the history of the development of industries in addition to systemic panoramic view of the description of books, but also can be further broken down to the field of industry, the history of the search. Such as the video game industry to the arcade I search the course of development, the development of video games, RPG games history and so on. Seen from the history of the origin of electronic games, the first video game in 1961 on MIT students in the development of minicomputers, which can be seen that this industry is technology-driven generation, technology development of this industry, if not certainly the most important factor is the major factor. If the assumption from previous strategic positioning of business mind of view, to find the location near the core technology of the industry will be more favorable. This is left to the follow-up research has a point - the industry's core technology? They are what the industry position of the hands of the enterprise?

in reading history, seeing the evolution of the platform, but also from the hardware to see if conditions allow, people will use every possible means to entertainment, from the birth of the game is out. This determined that in the same time, special equipment platform games will always be a common computer platform than the strong. Because every generation of game developers to the basic hardware resources will be exhausted, and the game is also special equipment for specialized computers in fact, it would certainly be a dedicated common good. I think this is probably the world gaming device platform based on video games is the main underlying causes.

However, it is the first computer video games and computer games online games, after all, the computer first, researchers will have exclusive use of the computer game thing, huh.

Table 3 the main platform for video game type of content source origin time minicomputer in 1961 on the origin of the electronic game. MIT students in the PDP-1 on the development of a Space War. Mentioned before, 1969 online games 瑞克布罗米 was PLATO (Programmed Logic for Automatic Teaching Operations) system, prepared a Games eight years ago was born in the Massachusetts Institute of Technology's first computer game 1969 It is also ARPAnet (Advance Research Projects Agency Network) was born the year. From the Internet, online games history. Arcade Nutting Associates in 1971, the company's Computer Space from the Internet, video game console in 1972, the history of Magnavox's Odyssey. Ibid 1976, Apple's personal computer game From the Internet, breakdown of the operating system comes with 40 years of game development in 1980, Nintendo Game & Watch handheld from the Internet, handheld PC gaming history Microsoft DONKEY.BAS 1981 with the IBM PC DOS 1.0 listing. From the Internet, breakdown of the operating system comes with 40 years of game development is the Nokia 1998 mobile games mobile games pioneer, but this Nokia 6110 is its first mobile phone built-in games, the aircraft built greedy snakes, memory, logic, three games guessing the pictures from the two articles in 2007. Nokia 6110N is a shopping guide of the articles, one is the first review all the history of mobile phones. Back to the set of corporate strategic positioning of the study, which brings a research topic. Since some equipment platform is stronger than a common platform, why in China, South Korea, computer networks, the game will prevail it? Video games are in China, enterprises in the end how to choose their own strategic position, special or general, to win the future?

Okay, stop here, I assume that according to the study done before the whole definition, classification and historical research. Now this process of harvesting and the next step summed up the problem. Which requires further research not fully is the industry need to address the Institute.

Figure 2 Strategic Positioning in the video game industry research

l video game industry is the role of four different types of products in different relationships on the show posed.

l good video game must have a clear and complete view of the world, and values.

l video game development in China should pay attention to a fundamental constraint.

n the role of the relationship between various types of what?

n the profitability of each type of role model? l stand-alone and network is the strategic positioning of a business classification.

l operating platform also directly affect the roles and relationships in this industry.

l handheld and PC platforms a more focused, mobile platform is fragmented.

n where a classification, the role of relationship is no longer significantly different?

n the role of the different categories What is the relationship?

n relationship between the platform and the content of what? l technology-driven industry development.

l stage of the hardware platform as a sign of development of the industry.

l proprietary platform better than the common platform products.

n why China and South Korea and Europe at different and popular computer online games? All the above study for different purposes, they do not completely different, especially the history part, for the most part reuse. Research purposes such as support for local governments to become digital entertainment industry development plan. By the way, planning, and said the previous example of the corporate strategy of positioning itself does not belong to the industry's work belongs to the Advisory category. Industry research is to solve the Then the local government industry plan for this purpose. The study also need to explain the industry division of labor, role relationships, in addition, is also concerned about the development of the industry affected the local economy, industries and the role of business development conditions. Therefore, examples of corporate strategic positioning in most of the content can be obtained in the purpose of this new multiplex.

In fact, for the same industry in different research projects, many information, research tools, methods and results can be reused, but in the actual industry research and consulting projects, reuse efficiency is very low. When researchers from different research projects is not the same team, that took the previous studies on the new research project is to help very little. This situation improved greatly hamper the quality and efficiency research. If all of the research project can be a platform, that is, research methods, tools and processes that have relatively uniform standard, or even the database, sources of information within one platform can be, then research and consulting will greatly enhance the efficiency of . On this part of the content, I think also just the beginning. Have the opportunity to write in the future,