Reprinted Tencent picture of the cache mark desig

made adjoin with a number of e-commerce business, many people store design, product photography and post-processing are constantly absent-minded, thinking that they sell several hundred a month to eat and nectar enough to make one care to live like, and also some brands of advertisement edible is the star achieve in itself, without consideration to their visual store actions, even when pointed out that the unsatisfactory performance when the visual target that is stuff -
compared to big brands, I rather to do a big sign that young, you look at it all the access to grow, purchasers have chance even a sense of achievement. KM today to see the small house to share an article on sit almost, I think this is 1 of the visual representation of large skill, but also the intention of sharing this small article: that to think, ahead of sight from the user point of outlook, is the creative vision of a successful point. -
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Tencent namely the company's outer image of the picture stores an major window, workers can purchase playthings and gifts from various systems,GHD Hair Straightener, even the finest illy coffee afford. This time we want to aid it construct and manage the brand, from intending to packaging implementation appoint. -
one, the results -
1, LOGO Interpretation: -
1) M word Penguin middle two gates for the two hand in hand; -
2) the same size the middle of 2 penguins namely
3) the performance of diversified and colorful, while the Penguins (QQ) is the main platform, by M (Main) performance; -
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5) skeleton shape as a text foam, a symbol of communication. -
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2, extra applying performance: -
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which graphical slogan (communication + color = loosen) meaning: -
1) communication. Text frame that conversation bubble; -
2) color. Color is a way of emotion, from the chromatic to the indoor LOGO visual experience, the mood every now and then observers; -
3) to relax. Changes in mood, relieve tension, from the communication, the color change guidance. -
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3, special fonts: -
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Second, the process -
1, divergence -
the beginning,GHD Black Styler, I and Ah ben whiteboard in the meeting chamber to ease the pressure on the main line of work divergent thinking, and then finishing induction, primary and secondary clear light and cumbersome, backup of affective elements: communication and color. This after became our slogan: communicate + color = relax. -
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Then I set the tidal wag of men and women pull over and hear to your views, what is the most relaxing scenes and ingredients, we have a screenshot of map,GHD Precious Gift Set, not map to speak, not deficit of the sea, women , food, money, seclusion, garden, music and so on. -
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2, once experience Lenovo -
brand associations in memory, the knot information knot is linked with the brand, contains the meaning of the brand in the ideas of consumers. The memory network node can represent a brand, a production alternatively an attribute, correlate any two nodes in the eyes of a consumer brand coalition. -
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trigger above the experience of the sensibility of the process of sorting, from the sight, smell,GHD Carry Case Styler, listening, touch, taste to the ambiguous perception of the body, calculate of the best experience in every sense action,GHD Hair Ireland, and they add a little creativity, the pursuance of the best relax package. -
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3, name -
Here are all the names we had in mind: -
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which, image has emerged as the ultimate plan. The name can reflect the image of the mart -
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4, Quickdesign *-
Quickdesign is thinking at anybody given time based on the behavior of quickly out of the program. This time to use it immediately out of a set of programs, in a explicit direction for the role played agreeable. -
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the program on the font, the main identifier, GM logo, slogan production the required graphics, emphasizing the consensus of visual experience. -
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5, sketching -
to graphics and txt in either directions as sketching,GHD Gold Styler, the output number of lines is published to finalize the text for the cardinal design direction. -
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6, try to chart -
the try to establish a clear direction, based on the more emboldened enough. -
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the same fonts, the main identification symbol provides an additional sample of some applications, such as vouchers: -
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7, Impressionist works: -
we study in the design specifics of the Impressionist paintings *, and
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[Impressionism]: We see many different points of color messy, but when we scrutinize them from a distance, these points ambition be the same as the seven colors of light coming together, giving the feeling of light, approaching and unexpected effects. / p>
above message comes from Baidu Encyclopedia (http://baike.baidu.com/view/577.htm). -
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8, the additional two adoptions -
charm interns from Tao Zi (left) works ^_^-
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9, furniture buy -
in brand design process, we also contained in furniture buying, want to start from each node to build brand image. -
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III Conclusion -
The brand design
relatively smooth road to work, thanks to the early stage of file collection amounts and clear direction, there are executive and patronize colleagues in the Department the administration to make the project a larger degree of liberty and to help accomplish the most ideas. -
brand treatment is a tough process, in truth, we weave a pretty article it is. Decade or two longer term, it still has vitality and give to the wonder, then, it has represented a status, outlooks, mores, belief, spiritual support ... ... -
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author: Tencent-hoowowguo-
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reserved. -
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