overall economic recovery will depend on
corporate social responsibility a full recovery. The future development of corporate social responsibility in China and the world long way to go.
■ Ma Weihua
2009 In the winter of the universal financial crisis began to enter post-crisis epoch. In this process, we have seen some representation: China has suddenly chance a important actor in the world economic in the world, mention build up Chinese enterprises in the worldwide status is rising.
truth, we do at present prepared to become the world's economic chairmen, but history has brought us into this hippodrome, so we discussed the publish of corporate social responsibility, we can not just around China to discuss, but we should see on the changes in the world to look at our social responsibility. When additional countries business has changed tremendously,
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remember a time when we are all in the end is the Association for the back country or the country back into argument, and now it seems, in fact, into the same behind. This time without a harmonious economic environment, we can not move forward.
corporate social responsibility
Chinese-style process
2006, a group advocating social responsibility values, interested in promoting the social responsibility activity of Chinese companies and international enterprises in China at Peking University, China set up a Corporate Social Responsibility. In 2009, the alliance has gone through the course of three years, during which capable the earthquake, has also capable a still not completely dissipated, the infrequent financial crisis. It is the incidence of these events began to lead the federation build up Chinese enterprises to accept or partake in corporate social responsibility to a specific behavior.
Admittedly, the cause of China corporate social responsibility is emerging vitality, social responsibility of Chinese enterprises in recent years, career development is primarily reflected in three aspects:
First, social responsibility, social consciousness growing. Not long ago, a reception loosen a company carrying on and development of China's report shows namely in the examined companies, the vast bulk of employees trust that for an entrepreneur have to have a strong sense of social responsibility, more than half of the operators namely corporate social responsibility in achieving their affair development namely also quite essential, and in 2001 this diagram namely fewer than 20%. Meanwhile, in recent years, corporate social responsibility report released number of Chinese companies is also increasing, in 2006 only a dozen in 2008 to 400 quick development is anticipated to be more than 400 this annual, of which merely listed companies have 290. In appending, all levels of government, corporate social responsibility for community awareness is also growing.
second, to often enrich the connotation of social responsibility. As the 1st chapter of the history of corporate social responsibility districts, different economic levels and cultural fancies are constantly built different cultural understanding. And corporate social responsibility is an international concept, with China to the world, the world of corporate social responsibility to comprehend the basic properties and content also rising, it is in this diversity and innovation in the process of merging China's corporate social responsibility pile up content, more and more lofty level. Which includes both the corporate pursuit of profit, obedience law, protect the environment, people-oriented are the most basic international consensus on the ingredients, but also contains many values with Chinese characteristics.
corporate values such as in the West, the provision of employment is an objective value of expression. Western governments can no require companies to nestle,
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Third, increasing the level of social responsibility to cultivate. Enterprises from China's own situation, many enterprises to fulfill their social responsibility was initially pedaled by outer pressure and passive behaviour, but today scale up companies take the initiative to set up a special agency,
Lacoste Shoes, the corporate social responsibility initiative as its own strategic development. Look at the social forces to promote more government agencies have begun to focus attention to the implementation of corporate social responsibility.
addition, the Chinese corporate social responsibility is dispersed by the initial actions of the company, progress towards integration of manifold social forces through the joint way. Government on the improvement of corporate social responsibility activities are also increasingly sophisticated system of laws and regulations. More and more non-governmental unions, manufacture unions and the media are in the sprinting for the engaged corporate social responsibility, hard go, so the cause of the social responsibility of Chinese enterprises can begin to move toward systematic, large-scale, community-oriented. In addition, more academic circles have institutions of higher learning, corporate social responsibility are beginning to converge the study, which China is also, from scratch, ongoing approximate to the process, especially in the instructing model from the introduction to alien Focus on regional train, also with Chinese characteristics. Corporate Social Responsibility
future
long way to go immediately, after the financial crisis more than a year of hard work, it should be said to have cornered the turn, the world economic recovery is beginning. But this recovery is a basic in nature, more of a short-term behalf from the governments to take efficient fiscal policy formation. To come out of economic difficulties, in fact, there is still a long way to go, so the post-crisis era, for how companies should fulfill their social responsibility is vital.
First, companies need to standardize their operations at this time. Because the straight cause of the crisis generated some U.S. financial institutions that do not fulfill their social responsibility resulting, ultimately send disaster to the world. So sum up the present financial crisis, we should be more acutely aware corporate pursuit of profit is certainly true, but we must act responsibly as a precondition, not the product of counterfeit and shoddy products, the product does not provide false, does not infringe the interests of consumers, yet also we accented in traditional Chinese culture: the gentleman's love of money, in a appropriate path. After all,
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Second, pay attention to energy maintenance, defending the surroundings. In this respect, the consumption of colossal companies today, most promising to defile the environment. Now our country 1 / 3 of the land contamination, defending the environment is the enterprise can not shirk responsibility. At present, the Government's efforts to subserve investment and business to addition repeatedly, we are creating and building current capability while the infrastructure, but also to build the conception of environmental protection. Definitely not because of economic recovery at this stage, large-scale investment in production and the environment.
Again, to build up corporate restructuring,
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Finally, join the public utilities, affirmative social returns. Enterprise is the cell of society, the survival and development is inseparable from social boom and stability. Therefore, the public enterprise for the benefit of social returns, but also an indispensable condition for their own development. Enterprises have a certain accumulation of chief, need to show the community they should bear the moral responsibility of business. Therefore, enterprises should take concrete actions to beyond patronize the liberalness, acquisitions, community building activities. In particular, the process of economic recovery,
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, a Harvard University instructor who said this statement: the overall economy resumption will depend on corporate social liability of a full revitalization. Rare monetary crisis the absence for companies apt comprehensively and thoroughly fulfill their social responsibilities. The hereafter development of corporate social liability in China and the world are formidable.
(The author is president of China Merchants Bank, according to his treatise in the
Post-crisis epoch of corporate social responsibili
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