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Reprinted from 8448444 at 16:09 on November 1, 2010 Reading (loading. ..) Comments (0) Category: Tea and the world
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your view of consumption
1993 years, when only 50 sites worldwide, and now there? To count, there are always tens of millions. In these sites, in the nature of the business's website, the website via the Internet to do business is a big proportion. If we simply define the e-commerce is, narrowly, that is to shop online, or online business.
first met the Chinese people for e-commerce from the replica of the United States to EBAY eBay company, a Chinese student working in the United States EBAY, see the east-west, promising to back to China to engage in a such a Zhaomaohuahu of eBay. EBay opens a mystery for the people of the world interesting. China, the ancient and modern hybridity of the country, was still in the original form of commodity circulation fair catch it, many young people began to side online virtual deal. The first markets mainly in Guangzhou, Shenzhen, Shanghai, Beijing and other major cities. No Internet, where the game is sure. So, let all the Chinese people suddenly entered the stage of e-commerce is no different from the Great Leap Forward. A single spark can start a prairie fire, ah, very soon, this was also debating the new things that people in the country has developed. We are more familiar with Dangdang, Joyo,
mens tods shoes, Ctrip is produced in that period.
e-commerce site is different from Sina, Sohu and other portals but also from Baidu, Yahoo and other search sites. Their presence is based on commodity trading rather than by relying on advertising to operate.
good American movies last year, have a look, called Glasses hero is online auction EBAY found out by a car, which leads to an Enter the Dragon. Chinese subtitles on pirated films translated into the EBAY eBay, because eBay China later acquired by EBAY, I heard that the guy selling the fill of the good life immortal life, prices. In China, EBAY air at home without him, because out of a Taobao in China.
early days, eBay fire a few days, out of a lot of trouble. Because some special place in China, trouble-making, and as many innocent civilians, and is responsible for the East Jiangyoufalie always ball dropped in, so the United States relatively sound credit system in the EBAY model for survival in China acclimatized, hurt my stomach a .
business in good faith for life. E-commerce is a virtual trading, there is also a strong need to do to ensure that the credit system. The weakness of human nature, by consciously is unreliable. So, later became the B2C model has been tepid boss Jack Ma of Alibaba Alipay toss a. Through Paypal, a solution for e-commerce by fraud for a living killer. Taobao c2c e-commerce in China once occupied more than 70% of the share, that were acquired from more than 90% of eBay's share dropped to less than 10% very poor.
Taobao demonstrate a successful e-commerce law: as long as the advanced mode of operation can be done in the short term She Tunxiang.
Taobao said, I have sighed with regret I segment experience. Taobao early before the birth of my eBay transactions lack of credit evaluation system for quite a view. I am learning Polytechnic origin, are more familiar with electronic equipment. Early cd player, no ESP (electronic shock protection system), so a player to can not be listened to. Because the move will generate vibration, vibration will cause the laser reads the disc information first break, the sound will be intermittent. Later, the Japanese developed out of the ESP, is a memory, the laser reads the disc data stored in the memory after the first inside, then go inside the amplifier from the memory. So no matter how bumpy the front, short signal interruption not affect the memory pre-stored inside the disc information to continue uninterrupted output, enabling a continuous sound.
fact, is more of a buffer zone, front and back have a balance and harmony. I had thought of this, we designed a call center account of the East (the role of the same Alipay) to act as the buffer. Helpless, then pick a basket of fresh eggs but also destroyed a small place, by my own modest ideas simply can not achieve this. However, the rate of development of electronic commerce beyond my imagination. Not out of the year, Taobao in Hangzhou on fresh baked. Creativity is a layer of the windows of paper that with success,
tod shoes, not immediately valuable. I lost several billion!
Taobao newborn as the Monkey King, as the wind rose, and development too fast. The impact of China's Taobao consumer choice, changed the course of development of Chinese e-commerce. Taobao's birth, is a landmark event.
e-commerce, in theory, the transaction mode is divided into B2C (BUINESS TO CUSTMER business-to-customer) mode, C2C (CUSTMER TO CUSTMER) mode and mixed mode. Examples easy to understand you, Ali Baba is B2C, Taobao is the C2C, there is blending with a hybrid model, such as Jingdong Mall. Recently, there has been a purchasing model, in fact, is a C2C.
2 years ago I come into contact with a U.S. company called NHTGLOBAL, claiming to be the highest level of composite e-business model, very interesting. It draws a lot of dreams of marketing mode, there is discussion of the value. Characteristic is that goods bought by procurement professionals technical OEM sales or production, unified brand. Commodity information and transaction information via Web.Its innovation is complex. It is said that this mode is e-commerce income, Harvard University MBA teaching cases.
it is a bit attractive to me, is direct. Public awareness in China still remain in the direct sales or MLM vigorously such a text game, and most of the direct selling as another anti-anti-Langhu such circumstances, I Taobao transactions was discovered in the process A very interesting thing. This link should say something, and DELL. DELL has used a direct sales model, especially through the Internet, direct sales, a bigger short-term. Because direct marketing can save a lot of costs, sales prices can be reduced to improve competitiveness. In recent years, I heard that DELL city also intends to open the door, because the PC industry, the sale is still very large, there is no service network, affecting the company's further development. But if the city around the world have opened the door, the cost has come up, the positive significance of direct sales ceased to exist. This is a dilemma of choice. DELL has been done thanks to the boss, the brand has played out, even if the price up, and is also Renzhang people.
I have to say is very interesting is that in Taobao in the search box you enter something, setting the conditions for a few seconds, you can meet your requirements to see all the goods on display. Then ranked by price, Oh, look at the above credit rating, if not poor, which would which was cheaper. What better way then to consumers in terms of convenience, but the. A boon for consumers ah. But in terms of business, especially for small brokers and retailers, is nothing more than a disaster. Assuming a wholesaler, secondary wholesalers, retailers opened on Taobao virtual store, the same goods it is clear that a wholesale price of most advantage,
tods shoe online, then the end of the food chain, completely collapsed. Similarly, if goods manufacturers have come out?
traditional theories of commodity circulation encountered unprecedented challenges. Because I found: the traditional flow of goods is the fundamental information flow of goods, the sale of people make is to bring the value of information asymmetry. Because in the process of commodity circulation of goods is not changed, the use value of goods is constant, the presence of middlemen is because information on the asymmetry. Some people say that there is consider the amount of goods and services. In fact, after-sales service of goods now become more and more manufacturers to do, and in the e-commerce front, one that a commodity, as a common starting point out, certainly has the largest volume manufacturers. So, I'm sure, e-commerce goods manufacturers make most of the times into the direct sales! Therefore, the future of the retailer Wal-Mart unless it even onto the Internet, or e-commerce site is to be eliminated.
case, the main e-commerce is the future business model.
In fact, there have been around us a lot of empirical facts. Bill Gates said one sentence: Bill Gates is expected that the Internet and today is portrayed, and e-commerce as the Internet's main dancers on the stage, Bill Gates has long been eyeing.
Despite numerous e-commerce has created a young rich man, but for the traditional thinking in terms of traditional business, e-commerce has gradually been recognized. I heard a real estate developer in Beijing attending the E-Commerce Forum, said:
five evolution
1, the evolution of vocational agriculture and animal husbandry
tertiary industry → Industrial → → → composite e-marketing industry, the level of productivity as the continuous
developed Our career choice continually evolving place:
The earliest farmers and herders
accounted for 90% of the world's population, more than business, with the advent of the industrial revolution, some farmers become workers, to obtain higher yields, with the people's material living standards, the requirements for the spiritual life also increased, when so many people involved in the tertiary industry, service and access to income, thereby creating a high income, such as lawyers, accountants and so on. As time advances, the gradual saturation of the tertiary industry, employing sharp increase, competition is increasing, so were some foresight into the marketing industry, to sell ideas and concepts, marketing and industry practitioners to become this era of super- high-income class, and take advantage of the cross-border, cross-temporal, cross-class, cross-sales model to thinking people as a minimum investment and the most rapid of a group of people to create wealth.
2, the evolution of wealth of the land → Energy → Mechanical
→ Network → E → E
compound previously owned the land are the most wealthy people, we call the landlord and, later, those oil barons, the coal king, the industrial revolution is to have precision machinery factory owners, and now most are those who have a wealth of marketing has a huge network of interpersonal resources that people have in modern society will have a wealth of talent, tradition Model win by paid professionals, but not stable, because someone a higher salary than you, and hybrid e-commerce is using the Internet to all people first come into an established network, in this network, each personnel can develop their full potential, all the energy to play the most, and no internal contradictions, in order to address human nature selfish, greedy weaknesses.
3, the evolution of marketing, market
→ storage → store → store → non-store marketing, direct marketing】 → 【E
the first compound the shortage of the commodity can only be used to market goods Barter, the development of the productive forces, the increase in goods, there have been shops, with wholesalers, distributors sell products to help factories. With the increase of the strength of shops, into the capital of the marketing era, the Wal-Mart warehouse sales represented the emergence of the factory direct warehouse storage products, while opening up the warehouse to the customer selection of merchandise sales, the factory without having to pay high storage cost, since elimination of warehouse sales, wholesalers, agents of intermediate links and more significant cost savings, which can profit to the customer, the customer to buy a more expensive product. While in storage, sales, manufacturers have appeared stores selling products directly from manufacturers directly to customers, but the manufacturers also have to pay the high cost of shop. The development of the Internet users around the world to the geometric-digit growth, when a new factory directly to the customer's marketing pattern emerged, that is e-commerce. But to discount the traditional e-commerce company based in the running for some time have been closed down, while the other to recommend based e-commerce companies have flourished. Because the existence of two major problems of traditional e-commerce: a lack of credibility. For example, you see an e-commerce site a mobile phone, the market price of 5,000 sold, while in this site are sold only 3,000, you must feel very cheap, but you did not dare to buy, because you're not sure of this authenticity of the site, it will not buy. 2, no loyalty to customers. E-commerce and traditional sales not the same, e-commerce company is always close their eyes in sales, it does not have a fixed sales channels, it will have to wait for people to click on to generate sales, so there is no stable and fixed consumer base. The relationship between the new recommendation added e-commerce model, to the best modes of advertising - word of mouth to promote the market, in order to address credibility and loyal customer base can not find the problem.
it is the most complex type e-commerce development of a 21st century sales model.
4, the evolution of locking customers
Technology → Services → Advertising → price → Awards → composite business e-commerce
the most important is how to lock the customer, first by the technical merits of locking customers When the technology is almost all the time, relying on advertising, there are many companies to increase the turnover of 50% or more ads into the enigmatic, but with the production level, the ads about the same time,
tods shoes, good corporate begun to focus on services, and provide very high quality service, to lock in a large number of customers. But soon, many companies recognize the importance of service, have improved the quality of service, so when the service can not lock the customer, playing the price war, but the result is a lose-lose, no last played down the price drop, which When a group of excellent entrepreneurs, and finally realized that only tasted the sweetness of all consumers in order to lock them, and then evolved to reward customers, such as you to a restaurant to eat, eat 100 to send 20 coupons, such as the purchase of a good products, you can buy one get one and so on. But we also clearly see that the customer is to seek maximum benefits, so when the rewards of customers, who reward the many, anyone can lock the customer, only compound E, as to eliminate a large number of intermediate links, to reduce a lot of costs, while the use of advanced principles established first come first served allocation system so that all consumers also become producers and consumers of all production and thus play a dual role of great power, and create a win-win, win, win-win good outcome.
5, opportunities for the evolution of the stock market
Daomaidaomai → → IT, real estate → e
compound three times since China's reform and opening up the economic tide, the first Daomaidaomai, also known as speculation, it is illegal in the past , but now is the most common sales model, that is, buy low and sell high, many of our friends did not catch the opportunity to create wealth. The second time was the early 90's China began to issue stock, if you buy the IPO of all riches, and we still did not catch up with many friends. The third time was the late 90's IT industry and real estate, many of our friends still are not sure, because the IT industry needs highly intelligent, highly educated, real estate industry requires high capital, high investment, most of our people do not have these conditions. The first three waves of high economic development has been in the past, a lot of friends we did not get the chance, why, because the opportunity never ring on the head, most people will be rejected. Few people can agree with the concept. Others do not know, you know, others do not, you do. For example, China 91 Shenzhen Development Bank issued the stock, then if someone took a piece of paper to tell you that this is the development of deep IPO, buy it, will make money, then you would buy you, I think most people do not dares to buy, because we all feel that the risk of foreign investment in stocks is certainly lose money, can not touch. But there are a few people bought, how kind these people, they are developed, because the development of the peak of deep rose 2,000 times. To 97,98 years, and we all know the stock better to do, so everyone went to stocks, and become a full stock, so opportunities into business opportunities, business opportunities is the ability of people to make money, people who can not afford to lose money, so only a small part of making big money, and most retail investors are losing money. In 2000, out of a policy of state-owned shares, the stock market into a long bear market, when stocks and the business evolved into a crisis, 99% of people do not make money. The same e-commerce is the same compound, is still a new concept, people are still unfamiliar to many, many people do not agree, but we must remember that successful people look at trends, the failure of people to see the results E-commerce is the future of composite inevitable trend of development, the world's richest man for 10 years, Bill. Gates said, 21 or e-commerce, or no business can service, all companies have to graft the Internet, or can not be said for the company. We are a young entrepreneur also said that Beijing, in the 21st century in China,
tods shoes uk, either online or off. The 21st century is an era of individual entrepreneurship, with China's accession to WTO, a large number of foreign companies into China and domestic enterprises will face unprecedented challenges, more and more people will be laid off, individual entrepreneurship has become an inevitable, complex e-commerce to meet a small investment, quick advantage of time leverage to take full advantage of leveraging the huge wealth, rather than using the money behind the lever but unrealistic.
evolution based on the conclusions of the above five,
tods men shoes, we identified compound e-commerce is the future trend of development, is a huge opportunity, we have chosen the industry to seize this opportunity, will get a huge return Let us up to change old ideas, new ideas to promote our wisdom, let wisdom to create opportunities for the right opportunity to bring us wealth.
(taken from a forum, quite brilliant)
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