Maotai invincible in China's national drink exal
Looking back on 1915, when the people in the famous Panama Pacific International Exposition on the "national prestige anger throwing Nike Air Max 24-7 bottle shock", the wine was very hot eventually won the Golden Delicious. Maotai this legend laid invincible in China's "national drink" supreme position.
Another example is the failure of Haier refrigerators Zhang shatter the story of early Chinese companies focus on quality has become a "classic case." Zhang in the early days, the face of 76 units of questionable quality refrigerators, declared that the fridge to shatter all, who did who hit, and picked up a sledge Nike Air Max 90 hammer hand smashed the first! At a price of 800 yuan refrigerator , equivalent to a two-income workers, many workers hit the refrigerator, shed tears. But it is this spirit, let Haier took home three years after the first piece of refrigerator industry in China National Quality Award. The story spread, also Haier "in good faith to be" deeply rooted brand image.
In short, from the above case, we can see a remarkable growth of the brand is often associated with many moving history of the classic story accompany it, the brand with consumers through the story of emotional communication, so that the brand into the minds of consumers. Although many stories are vivid brand enterprises in the unintentionally writing. However, in order to better shape the brand, but also requires us to be off, and in the process of birth and development of enterprises Nike Air Max 2009 consciously tap valuable event, the interpretation of the brand that can move people the story and let it record and disseminate the brand development process, let it speak for the brand.
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