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Trendspotting Cool Hunters Think You’re More Important Than Celebrities By Faran Krentcil Wednesday, May 16, 2007 / 11:31 AM GMT -5
Another sign that celebrity style might take a backseat to yours in the eyes of Corporate America:
Look-Look, a popular cool-hunting company in Los Angeles, just sent an email to the thousands of kids in their “tribe” asking for street style shots of their favorite outfits.
The memo includes Sartorialist photos as “examples” and says,
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Love Is Blind. We Are Not. – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice, “We’re looking for insight and inspiration on style! This is an opportunity to showcase you and your friends’ style. Be sure to take head-to-toe shots,
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For each photo,
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The attitude in this case might be “cheap” – LookLook will chose 10 photographers total, and pay each snapper $20 for images that major companies will shell out thousands to analyze (and probably, to copy).
But is it cool to have your style copied by the masses,
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